SNIPF (Snipp Interactive) Selling, General, & Admin. Expense: $13.95 Mil (TTM As of Mar. 2026)


What is Snipp Interactive Selling, General, & Admin. Expense?

Snipp Interactive SNIPF +13.64% Selling, General, & Admin. Expense is $13.95 Mil as of Mar. 2026. The stock has 5 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Snipp Interactive's selling, general, & admin. expense for the three months ended in Mar. 2026 was $3.31 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was $13.95 Mil.


Snipp Interactive  (OTCPK:SNIPF) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Snipp Interactive Selling, General, & Admin. Expense Related Terms


Snipp Interactive Selling, General, & Admin. Expense Historical Data

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The historical data trend for Snipp Interactive's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Snipp Interactive Selling, General, & Admin. Expense Chart

Snipp Interactive Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 7.00 9.93 11.66 13.94 14.32

Snipp Interactive Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 3.68 3.73 3.21 3.70 3.31

SNIPF vs APP, OMC, TTD: Selling, General, & Admin. Expense Comparison

For the Advertising Agencies subindustry, Snipp Interactive's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Snipp Interactive Selling, General, & Admin. Expense vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Snipp Interactive's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Snipp Interactive's Selling, General, & Admin. Expense falls into.



Snipp Interactive Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $13.95 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of $13.95 Mil mean?
Snipp Interactive (SNIPF) has a Selling, General, & Admin. Expense of $13.95 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Snipp Interactive and its competitors.
Is Snipp Interactive's Selling, General, & Admin. Expense too high?
Snipp Interactive's current Selling, General, & Admin. Expense is $13.95 Mil.
How does Snipp Interactive's Selling, General, & Admin. Expense compare to APP and OMC?
Snipp Interactive's Selling, General, & Admin. Expense of $13.95 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Snipp Interactive and its competitors. Snipp Interactive's current Selling, General, & Admin. Expense is $13.95 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Snipp Interactive stock overvalued right now?
Based on GuruFocus' analysis, Snipp Interactive (SNIPF) is currently considered Modestly Undervalued. The stock's GF Value™ is $0.04, compared to a current price of $0.03 — trading 25% below its estimated fair value. The current Selling, General, & Admin. Expense is $13.95 Mil. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Snipp Interactive (SNIPF), the current Selling, General, & Admin. Expense is $13.95 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Snipp Interactive Business Description

Other Exchanges SPN:Canada
Address 666 Burrard Street, Suite 1700, Vancouver, BC, CAN, V6C 2X8
Snipp Interactive Inc a loyalty and promotions technology company develops and sells mobile-based promotions software applications and associated campaign services. The company provides its products in a range of solution sets, which include Purchase Promotions and Receipt Processing, Loyalty Programs, Mobile Promotions and Contests, Reward Solutions, Rebate Solutions, and Data Analytics. The company has one operating segment, which provides a full suite of mobile marketing and loyalty services in the United States, Canada, Ireland and internationally. It derives maximum revenue from the United States.