Snipp InteractiveSNIPF -3.45% ROA % is -17.52% as of Mar. 2026. The stock has 5 warning signs investors should review. Among 1,042 Media - Diversified companies, Snipp Interactive ranks worse than 85.7% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Snipp Interactive's annualizedNet Income for the quarter that ended in Mar. 2026 was $-2.75 Mil.
Snipp Interactive's average Total Assets over the quarter that ended in Mar. 2026 was $15.71 Mil. Therefore, Snipp Interactive's annualized ROA % for the quarter that ended in Mar. 2026 was -17.52%.
The historical rank and industry rank for Snipp Interactive's ROA % or its related term are showing as below:
SNIPF'
s ROA % Range Over the Past 10 Years
Min: -70.85 Med: -21.75 Max: 22.07
Current: -18.94
During the past 13 years, Snipp Interactive's highest ROA % was 22.07%. The lowest was -70.85%. And the median was -21.75%.
SNIPF's ROA % is ranked worse than 85.7% of 1042
companies
in the Media - Diversified industry
Industry Median: 0.65
vs SNIPF: -18.94
Snipp Interactive (OTCPK:SNIPF) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Snipp Interactive ROA % Related Terms
Snipp Interactive ROA % Historical Data
* Premium members only.
The historical data trend for Snipp Interactive's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Snipp Interactive's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Snipp Interactive ROA % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Snipp Interactive's ROA % distribution charts can be found below:
* The bar in red indicates where Snipp Interactive's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Snipp Interactive (SNIPF) has a ROA % of -17.52% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Snipp Interactive and its competitors. According to the industry distribution chart, Snipp Interactive ranks #893 out of 1042 companies in the Media - Diversified industry, placing it in the top 85.7%.
Is Snipp Interactive's ROA % too high?
Snipp Interactive's current ROA % is -17.52%. Based on the distribution chart, Snipp Interactive ranks #893 out of 1042 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers.
How does Snipp Interactive's ROA % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Snipp Interactive ranks #893 out of 1042 companies for ROA %. This places Snipp Interactive in the lower half of its industry. The industry median ROA % is 0.65. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Media - Diversified company?
The median ROA % among Media - Diversified companies is 0.65, based on 1,042 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Snipp Interactive and its competitors. For the Media - Diversified industry, the median ROA % is 0.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Snipp Interactive's current ROA % is -17.52%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Snipp Interactive stock overvalued right now?
Based on GuruFocus' analysis, Snipp Interactive (SNIPF) is currently considered Possible Value Trap. The stock's GF Value™ is $0.05, compared to a current price of $0.03 — trading 44% below its estimated fair value. The current ROA % is -17.52%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Snipp Interactive (SNIPF), the current ROA % is -17.52% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Snipp Interactive Inc a loyalty and promotions technology company develops and sells mobile-based promotions software applications and associated campaign services. The company provides its products in a range of solution sets, which include Purchase Promotions and Receipt Processing, Loyalty Programs, Mobile Promotions and Contests, Reward Solutions, Rebate Solutions, and Data Analytics. The company has one operating segment, which provides a full suite of mobile marketing and loyalty services in the United States, Canada, Ireland and internationally. It derives maximum revenue from the United States.
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