Urban OutfittersURBN +1.87%87 Operating Margin % is 9.43% as of Apr. 2026, which is 19% above its 10-year median of 7.92. GuruFocus rates URBN with a GF Score™ of 87/100 and a GF Value™ of $59.64 (Modestly Overvalued). The stock has 1 warning sign investors should review. Among 1,128 Retail - Cyclical companies, Urban Outfitters ranks better than 77.22% on this metric.
Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.
Be Aware
Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).
If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.
For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokias Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).
Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.
Urban Outfitters Operating Margin % Related Terms
Urban Outfitters Operating Margin % Historical Data
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The historical data trend for Urban Outfitters's Operating Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
URBN vs BOOT, GAP, VSCO: Operating Margin % Comparison
For the Apparel Retail subindustry, Urban Outfitters's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Urban Outfitters Operating Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Urban Outfitters's Operating Margin % distribution charts can be found below:
* The bar in red indicates where Urban Outfitters's Operating Margin % falls into.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
Urban Outfitters's Operating Margin % for the fiscal year that ended in Jan. 2026 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Urban Outfitters (URBN) has a Operating Margin % of 9.43% as of Apr. 2026. Operating margin is the ratio of total operating income to net sales. View historical data on Urban Outfitters and its competitors. This is 19% above median its historical median of 7.92. Over the past decade, Urban Outfitters' Operating Margin % has ranged from 0.12 to 9.82. According to the industry distribution chart, Urban Outfitters ranks #257 out of 1128 companies in the Retail - Cyclical industry, placing it in the top 22.8%.
Is Urban Outfitters' Operating Margin % too high?
Urban Outfitters' current Operating Margin % of 9.43% is 19% above median its 10-year median of 7.92. Over the past 10 years, this metric has ranged from a low of 0.12 to a high of 9.82. The Retail - Cyclical industry median Operating Margin % is 3.91. Urban Outfitters' value of 9.43% is 141.5% above this industry median. Based on the distribution chart, Urban Outfitters ranks #257 out of 1128 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Urban Outfitters has a GF Score™ of 87/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Urban Outfitters' Operating Margin % compare to BOOT and GAP?
According to the Retail - Cyclical industry distribution chart, Urban Outfitters ranks #257 out of 1128 companies for Operating Margin %. This places Urban Outfitters in the top 23% of its industry — outperforming the majority of peers. The industry median Operating Margin % is 3.91. Urban Outfitters' value of 9.43% is 141.5% above this benchmark. Historically, Urban Outfitters' own Operating Margin % has ranged from 0.12 to 9.82 over the past decade. While the company's 10-year median is 7.92 vs. the industry median of 3.91, Urban Outfitters has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Operating Margin % for a Retail - Cyclical company?
The median Operating Margin % among Retail - Cyclical companies is 3.91, based on 1,128 companies in the industry. Companies in the top quartile (top 25%) have a Operating Margin % significantly above this median, while those in the bottom quartile fall well below. However, Operating Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Urban Outfitters's current Operating Margin % of 9.43% is 141.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Operating Margin % mean?
A high Operating Margin % can signal that a stock is expensive relative to its fundamentals. Operating margin is the ratio of total operating income to net sales. View historical data on Urban Outfitters and its competitors. For the Retail - Cyclical industry, the median Operating Margin % is 3.91 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Urban Outfitters's current Operating Margin % is 9.43%, which is 19% above median its own 10-year median of 7.92. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Urban Outfitters stock overvalued right now?
Based on GuruFocus' analysis, Urban Outfitters (URBN) is currently considered Modestly Overvalued. The stock's GF Value™ is $59.64, compared to a current price of $72.32 — trading 21.3% above its estimated fair value. The current Operating Margin % is 9.43%, which is 19% above median its 10-year median of 7.92 and 141.5% above the Retail - Cyclical industry median of 3.91. Urban Outfitters' overall GF Score™ is 87/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Operating Margin % calculated?
Operating Margin % is calculated from a company's financial statements. For Urban Outfitters (URBN), the current Operating Margin % is 9.43% as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Urban Outfitters (URBN) Overvalued in 2026?
Based on GuruFocus' analysis, Urban Outfitters stock appears to be overvalued.
The current stock price of $72.32 is trading 21.3% above its estimated GF Value™ of $59.64.
GuruFocus considers Urban Outfitters to be Modestly Overvalued.
Key valuation signals for URBN:
Operating Margin %: 9.43% (19% above median its 10-year median of 7.92)
GF Value™: $59.64 vs. price of $72.32 (21.3% above fair value)
Industry Position: 141.5% above the Retail - Cyclical median (#257 of 1128)
No single metric tells the full story. See the URBN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Founded in 1970, Philadelphia-based Urban Outfitters is a multibrand apparel and home goods retailer that operates nearly 800 stores and e-commerce in the US, which accounts for about 87% of sales, as well as in other regions. Its retail nameplates are Urban Outfitters (22% of fiscal 2026 sales), Free People/Movement (26%), and Anthropologie (42%). Retail accounted for 86% of fiscal 2026 revenue, but Urban Outfitters also sells products through a wholesale operation, owns some restaurants, and operates a fast-growing clothing rental and resale business called Nuuly (9% of sales). Urban Outfitters primarily markets to young adults and offers products across apparel (66% of sales), home goods (16% of sales), accessories (13% of sales), and more.
87GF Score
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