Urban OutfittersURBN +1.87%87 ROA % is 9.47% as of Apr. 2026, which is 19% above its 10-year median of 7.93. GuruFocus rates URBN with a GF Score™ of 87/100 and a GF Value™ of $59.64 (Modestly Overvalued). The stock has 1 warning sign investors should review. Among 1,134 Retail - Cyclical companies, Urban Outfitters ranks better than 84.04% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Urban Outfitters's annualizedNet Income for the quarter that ended in Apr. 2026 was $463 Mil.
Urban Outfitters's average Total Assets over the quarter that ended in Apr. 2026 was $4,886 Mil. Therefore, Urban Outfitters's annualized ROA % for the quarter that ended in Apr. 2026 was 9.47%.
The historical rank and industry rank for Urban Outfitters's ROA % or its related term are showing as below:
URBN'
s ROA % Range Over the Past 10 Years
Min: 0.04 Med: 7.93 Max: 14.49
Current: 9.9
During the past 13 years, Urban Outfitters's highest ROA % was 14.49%. The lowest was 0.04%. And the median was 7.93%.
URBN's ROA % is ranked better than 84.04% of 1134
companies
in the Retail - Cyclical industry
Industry Median: 2.715
vs URBN: 9.90
Urban Outfitters (NAS:URBN) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Apr. 2026) net income data. The Revenue data used here is four times the quarterly (Apr. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Urban Outfitters ROA % Related Terms
Urban Outfitters ROA % Historical Data
* Premium members only.
The historical data trend for Urban Outfitters's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Apparel Retail subindustry, Urban Outfitters's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Urban Outfitters ROA % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Urban Outfitters's ROA % distribution charts can be found below:
* The bar in red indicates where Urban Outfitters's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Apr. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Urban Outfitters (URBN) has a ROA % of 9.47% as of Apr. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Urban Outfitters and its competitors. This is 19% above median its historical median of 7.93. Over the past decade, Urban Outfitters' ROA % has ranged from 0.04 to 14.49. According to the industry distribution chart, Urban Outfitters ranks #181 out of 1134 companies in the Retail - Cyclical industry, placing it in the top 16%.
Is Urban Outfitters' ROA % too high?
Urban Outfitters' current ROA % of 9.47% is 19% above median its 10-year median of 7.93. Over the past 10 years, this metric has ranged from a low of 0.04 to a high of 14.49. The Retail - Cyclical industry median ROA % is 2.72. Urban Outfitters' value of 9.47% is 248.8% above this industry median. Based on the distribution chart, Urban Outfitters ranks #181 out of 1134 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Urban Outfitters has a GF Score™ of 87/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Urban Outfitters' ROA % compare to BOOT and GAP?
According to the Retail - Cyclical industry distribution chart, Urban Outfitters ranks #181 out of 1134 companies for ROA %. This places Urban Outfitters in the top 16% of its industry — outperforming the majority of peers. The industry median ROA % is 2.72. Urban Outfitters' value of 9.47% is 248.8% above this benchmark. Historically, Urban Outfitters' own ROA % has ranged from 0.04 to 14.49 over the past decade. While the company's 10-year median is 7.93 vs. the industry median of 2.72, Urban Outfitters has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Retail - Cyclical company?
The median ROA % among Retail - Cyclical companies is 2.72, based on 1,134 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Urban Outfitters's current ROA % of 9.47% is 248.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Urban Outfitters and its competitors. For the Retail - Cyclical industry, the median ROA % is 2.72 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Urban Outfitters's current ROA % is 9.47%, which is 19% above median its own 10-year median of 7.93. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Urban Outfitters stock overvalued right now?
Based on GuruFocus' analysis, Urban Outfitters (URBN) is currently considered Modestly Overvalued. The stock's GF Value™ is $59.64, compared to a current price of $72.32 — trading 21.3% above its estimated fair value. The current ROA % is 9.47%, which is 19% above median its 10-year median of 7.93 and 248.8% above the Retail - Cyclical industry median of 2.72. Urban Outfitters' overall GF Score™ is 87/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Urban Outfitters (URBN), the current ROA % is 9.47% as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Urban Outfitters (URBN) Overvalued in 2026?
Based on GuruFocus' analysis, Urban Outfitters stock appears to be overvalued.
The current stock price of $72.32 is trading 21.3% above its estimated GF Value™ of $59.64.
GuruFocus considers Urban Outfitters to be Modestly Overvalued.
Key valuation signals for URBN:
ROA %: 9.47% (19% above median its 10-year median of 7.93)
GF Value™: $59.64 vs. price of $72.32 (21.3% above fair value)
Industry Position: 248.8% above the Retail - Cyclical median (#181 of 1134)
No single metric tells the full story. See the URBN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Founded in 1970, Philadelphia-based Urban Outfitters is a multibrand apparel and home goods retailer that operates nearly 800 stores and e-commerce in the US, which accounts for about 87% of sales, as well as in other regions. Its retail nameplates are Urban Outfitters (22% of fiscal 2026 sales), Free People/Movement (26%), and Anthropologie (42%). Retail accounted for 86% of fiscal 2026 revenue, but Urban Outfitters also sells products through a wholesale operation, owns some restaurants, and operates a fast-growing clothing rental and resale business called Nuuly (9% of sales). Urban Outfitters primarily markets to young adults and offers products across apparel (66% of sales), home goods (16% of sales), accessories (13% of sales), and more.
87GF Score
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