Flight International Co (ROCO:6798) PB Ratio: 3.48 (As of Jul. 29, 2026) — Near Median

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Director of Data and Quant Analytics at GuruFocus
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ROCO:6798 Flight International Co Ltd ROCO:6798
62 GF Score
Price NT$54.60
GF Value NT$49.32
Valuation Modestly Overvalued
! 7 Warning Signs
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What is Flight International Co PB Ratio?

Flight International Co ROCO:6798 -3.02% 62 PB Ratio is 3.48 as of Jul. 29, 2026, which is 4% above its 10-year median of 3.35. GuruFocus rates ROCO:6798 with a GF Score™ of 62/100 and a GF Value™ of NT$49.32 (Modestly Overvalued). The stock has 7 warning signs investors should review. Among 920 Media - Diversified companies, Flight International Co ranks worse than 81.3% on this metric.

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-07-29), Flight International Co's share price is NT$54.60. Flight International Co's Book Value per Share for the quarter that ended in Dec. 2025 was NT$15.68. Hence, Flight International Co's PB Ratio of today is 3.48.

Warning Sign:

Flight International Co Ltd stock PB Ratio (=3.5) is close to 1-year high of 3.57.

The historical rank and industry rank for Flight International Co's PB Ratio or its related term are showing as below:

ROCO:6798' s PB Ratio Range Over the Past 10 Years
Min: 1.67   Med: 3.35   Max: 6.54
Current: 3.48

During the past 7 years, Flight International Co's highest PB Ratio was 6.54. The lowest was 1.67. And the median was 3.35.

ROCO:6798's PB Ratio is ranked worse than
81.3% of 920 companies
in the Media - Diversified industry
Industry Median: 1.275 vs ROCO:6798: 3.48

During the past 12 months, Flight International Co's average Book Value Per Share Growth Rate was 10.30% per year. During the past 3 years, the average Book Value Per Share Growth Rate was 11.80% per year. During the past 5 years, the average Book Value Per Share Growth Rate was 10.70% per year.

During the past 7 years, the highest 3-Year average Book Value Per Share Growth Rate of Flight International Co was 15.10% per year. The lowest was -1.40% per year. And the median was 11.90% per year.

Back to Basics: PB Ratio


Flight International Co  (ROCO:6798) PB Ratio Explanation

Unlike valuation ratios relative to the earning power such as PE Ratio, PE Ratio without NRI, PS Ratio, Price-to-Operating-Cash-Flow , or Price-to-Free-Cash-Flow, the PB Ratio measures the valuation of the stock relative to the underlying asset of the company.

The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.


Be Aware

Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.


Flight International Co PB Ratio Related Terms


Flight International Co PB Ratio Historical Data

* Premium members only.

The historical data trend for Flight International Co's PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Flight International Co PB Ratio Chart

Flight International Co Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
PB Ratio
Get a 7-Day Free Trial 0.00 0.00 4.46 3.36 2.41

Flight International Co Semi-Annual Data
Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 4.46 4.11 3.36 2.86 2.41

ROCO:6798 vs APP, OMC, TTD: PB Ratio Comparison

For the Advertising Agencies subindustry, Flight International Co's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Flight International Co PB Ratio vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Flight International Co's PB Ratio distribution charts can be found below:

* The bar in red indicates where Flight International Co's PB Ratio falls into.


ROCO:6798
62GF Score
Flight International Co Ltd ROCO:6798
PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Flight International Co PB Ratio Calculation

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.

Flight International Co's PB Ratio for today is calculated as follows:

PB Ratio=Share Price/Book Value per Share (Q: Dec. 2025)
=54.60/15.684
=3.48

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.

Frequently Asked Questions Learn more about PB Ratio →
What does a PB Ratio of 3.48 mean?
Flight International Co (ROCO:6798) has a PB Ratio of 3.48 as of Jul. 29, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Flight International Co and its competitors. This is near median its historical median of 3.35. Over the past decade, Flight International Co's PB Ratio has ranged from 1.67 to 6.54. According to the industry distribution chart, Flight International Co ranks #748 out of 920 companies in the Media - Diversified industry, placing it in the top 81.3%.
Is Flight International Co's PB Ratio too high?
Flight International Co's current PB Ratio of 3.48 is near median its 10-year median of 3.35. Over the past 10 years, this metric has ranged from a low of 1.67 to a high of 6.54. The Media - Diversified industry median PB Ratio is 1.28. Flight International Co's value of 3.48 is 172.9% above this industry median. Based on the distribution chart, Flight International Co ranks #748 out of 920 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Flight International Co has a GF Score™ of 62/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Flight International Co's PB Ratio compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Flight International Co ranks #748 out of 920 companies for PB Ratio. This places Flight International Co in the lower half of its industry. The industry median PB Ratio is 1.28. Flight International Co's value of 3.48 is 172.9% above this benchmark. Historically, Flight International Co's own PB Ratio has ranged from 1.67 to 6.54 over the past decade. While the company's 10-year median is 3.35 vs. the industry median of 1.28, Flight International Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Media - Diversified company?
The median PB Ratio among Media - Diversified companies is 1.28, based on 920 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Flight International Co's current PB Ratio of 3.48 is 172.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Flight International Co and its competitors. For the Media - Diversified industry, the median PB Ratio is 1.28 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Flight International Co's current PB Ratio is 3.48, which is near median its own 10-year median of 3.35. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Flight International Co stock overvalued right now?
Based on GuruFocus' analysis, Flight International Co (ROCO:6798) is currently considered Modestly Overvalued. The stock's GF Value™ is NT$49.32, compared to a current price of NT$54.60 — trading 10.7% above its estimated fair value. The current PB Ratio is 3.48, which is near median its 10-year median of 3.35 and 172.9% above the Media - Diversified industry median of 1.28. Flight International Co's overall GF Score™ is 62/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Flight International Co (ROCO:6798), the current PB Ratio is 3.48 as of Jul. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Flight International Co (ROCO:6798) Overvalued in 2026?

Based on GuruFocus' analysis, Flight International Co stock appears to be overvalued. The current stock price of NT$54.60 is trading 10.7% above its estimated GF Value™ of NT$49.32. GuruFocus considers Flight International Co to be Modestly Overvalued.

Key valuation signals for ROCO:6798:

  • PB Ratio: 3.48 (near median its 10-year median of 3.35)
  • GF Value™: NT$49.32 vs. price of NT$54.60 (10.7% above fair value)
  • GF Score™: 62/100 with 7 warning signs
  • Industry Position: 172.9% above the Media - Diversified median (#748 of 920)

No single metric tells the full story. See the ROCO:6798 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Flight International Co Business Description

Address No.51, Dongxing Road, 11th Floor, Xinyi District, Taipei City, TWN, 110
Flight International Co Ltd is engaged in the planning and execution of sports events, sports brokerage, and general advertising services.
62GF Score

Get the complete analysis for ROCO:6798

PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

NT$54.60
Price
NT$49.32
GF Value