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36KR HoldingsKRKR +4.73%43 PB Ratio is 0.31 as of Aug. 02, 2026, which is 60% below its 10-year median of 0.77. GuruFocus rates KRKR with a GF Score™ of 43/100 and a GF Value™ of $5.02 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 921 Media - Diversified companies, 36KR Holdings ranks better than 92.4% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-08-02), 36KR Holdings's share price is $2.88. 36KR Holdings's Book Value per Share for the quarter that ended in Dec. 2025 was $9.26. Hence, 36KR Holdings's PB Ratio of today is 0.31.
Good Sign:
36KR Holdings Inc stock PB Ratio (=0.31) is close to 1-year low of 0.29.
The historical rank and industry rank for 36KR Holdings's PB Ratio or its related term are showing as below:
KRKR'
s PB Ratio Range Over the Past 10 Years
Min: 0.17 Med: 0.77 Max: 3.52
Current: 0.31
During the past 9 years, 36KR Holdings's highest PB Ratio was 3.52. The lowest was 0.17. And the median was 0.77.
KRKR's PB Ratio is ranked better than 92.4% of 921
companies
in the Media - Diversified industry
Industry Median: 1.28
vs KRKR: 0.31
During the past 12 months, 36KR Holdings's average Book Value Per Share Growth Rate was 14.60% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was -28.10% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was -23.70% per year.
During the past 9 years, the highest 3-Year average Book Value Per Share Growth Rate of 36KR Holdings was -16.10% per year. The lowest was -30.20% per year. And the median was -24.00% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
36KR Holdings PB Ratio Related Terms
36KR Holdings PB Ratio Historical Data
* Premium members only.
The historical data trend for 36KR Holdings's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, 36KR Holdings's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
36KR Holdings PB Ratio vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, 36KR Holdings's PB Ratio distribution charts can be found below:
* The bar in red indicates where 36KR Holdings's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
36KR Holdings's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
36KR Holdings (KRKR) has a PB Ratio of 0.31 as of Aug. 02, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on 36KR Holdings and its competitors. This is 60% below median its historical median of 0.77. Over the past decade, 36KR Holdings' PB Ratio has ranged from 0.17 to 3.52. According to the industry distribution chart, 36KR Holdings ranks #70 out of 921 companies in the Media - Diversified industry, placing it in the top 7.6%.
Is 36KR Holdings' PB Ratio too high?
36KR Holdings' current PB Ratio of 0.31 is 60% below median its 10-year median of 0.77. Over the past 10 years, this metric has ranged from a low of 0.17 to a high of 3.52. The Media - Diversified industry median PB Ratio is 1.28. 36KR Holdings' value of 0.31 is 75.8% below this industry median. Based on the distribution chart, 36KR Holdings ranks #70 out of 921 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, 36KR Holdings has a GF Score™ of 43/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does 36KR Holdings' PB Ratio compare to CNFN and EDHL?
According to the Media - Diversified industry distribution chart, 36KR Holdings ranks #70 out of 921 companies for PB Ratio. This places 36KR Holdings in the top 8% of its industry — outperforming the majority of peers. The industry median PB Ratio is 1.28. 36KR Holdings' value of 0.31 is 75.8% below this benchmark. Historically, 36KR Holdings' own PB Ratio has ranged from 0.17 to 3.52 over the past decade. While the company's 10-year median is 0.77 vs. the industry median of 1.28, 36KR Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Media - Diversified company?
The median PB Ratio among Media - Diversified companies is 1.28, based on 921 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. 36KR Holdings's current PB Ratio of 0.31 is 75.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on 36KR Holdings and its competitors. For the Media - Diversified industry, the median PB Ratio is 1.28 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. 36KR Holdings's current PB Ratio is 0.31, which is 60% below median its own 10-year median of 0.77. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is 36KR Holdings stock overvalued right now?
Based on GuruFocus' analysis, 36KR Holdings (KRKR) is currently considered Possible Value Trap. The stock's GF Value™ is $5.02, compared to a current price of $2.88 — trading 42.6% below its estimated fair value. The current PB Ratio is 0.31, which is 60% below median its 10-year median of 0.77 and 75.8% below the Media - Diversified industry median of 1.28. 36KR Holdings' overall GF Score™ is 43/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For 36KR Holdings (KRKR), the current PB Ratio is 0.31 as of Aug. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is 36KR Holdings (KRKR) Overvalued in 2026?
Based on GuruFocus' analysis, 36KR Holdings stock appears to be undervalued.
The current stock price of $2.88 is trading 42.6% below its estimated GF Value™ of $5.02.
GuruFocus considers 36KR Holdings to be Possible Value Trap.
Key valuation signals for KRKR:
PB Ratio: 0.31 (60% below median its 10-year median of 0.77)
GF Value™: $5.02 vs. price of $2.88 (42.6% below fair value)
Industry Position: 75.8% below the Media - Diversified median (#70 of 921)
No single metric tells the full story. See the KRKR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
36KR Holdings Inc is a holding company and conducts its business mainly through its subsidiaries, a VIE, and subsidiaries of the VIE. The Group is engaging in providing content and business services to new economy participants in the PRC. Its content production process includes content creation, content editing, screening and monitoring, and content distribution. The Group mainly generates revenues from providing online advertising services, enterprise value-added services, and subscription services. The Group's principal operations and geographic markets are substantially located in the PRC.
43GF Score
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