SnapWBO:SNAP -4.76%64 PB Ratio is 3.58 as of Jun. 26, 2026, which is 50% below its 10-year median of 7.14. GuruFocus rates WBO:SNAP with a GF Score™ of 64/100 and a GF Value™ of €10.75 (Possible Value Trap). The stock has 2 warning signs investors should review. Among 512 Interactive Media companies, Snap ranks worse than 78.52% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-06-26), Snap's share price is €3.80. Snap's Book Value per Share for the quarter that ended in Mar. 2026 was €1.06. Hence, Snap's PB Ratio of today is 3.58.
The historical rank and industry rank for Snap's PB Ratio or its related term are showing as below:
WBO:SNAP'
s PB Ratio Range Over the Past 10 Years
Min: 2.7 Med: 7.14 Max: 60.26
Current: 3.51
During the past 11 years, Snap's highest PB Ratio was 60.26. The lowest was 2.70. And the median was 7.14.
WBO:SNAP's PB Ratio is ranked worse than 78.52% of 512
companies
in the Interactive Media industry
Industry Median: 1.66
vs WBO:SNAP: 3.51
During the past 12 months, Snap's average Book Value Per Share Growth Rate was -10.40% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was -6.70% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was -6.40% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was 2.40% per year.
During the past 11 years, the highest 3-Year average Book Value Per Share Growth Rate of Snap was 38.50% per year. The lowest was -14.80% per year. And the median was -0.45% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Snap PB Ratio Related Terms
Snap PB Ratio Historical Data
* Premium members only.
The historical data trend for Snap's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, Snap's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Snap PB Ratio vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Snap's PB Ratio distribution charts can be found below:
* The bar in red indicates where Snap's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
Snap's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Snap (WBO:SNAP) has a PB Ratio of 3.58 as of Jun. 26, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Snap and its competitors. This is 50% below median its historical median of 7.14. Over the past decade, Snap's PB Ratio has ranged from 2.70 to 60.26. According to the industry distribution chart, Snap ranks #402 out of 512 companies in the Interactive Media industry, placing it in the top 78.5%.
Is Snap's PB Ratio too high?
Snap's current PB Ratio of 3.58 is 50% below median its 10-year median of 7.14. Over the past 10 years, this metric has ranged from a low of 2.70 to a high of 60.26. The Interactive Media industry median PB Ratio is 1.66. Snap's value of 3.58 is 115.7% above this industry median. Based on the distribution chart, Snap ranks #402 out of 512 companies in the Interactive Media industry, which is in the bottom quartile relative to peers. Overall, Snap has a GF Score™ of 64/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Snap's PB Ratio compare to MTCH and ZG?
According to the Interactive Media industry distribution chart, Snap ranks #402 out of 512 companies for PB Ratio. This places Snap in the lower half of its industry. The industry median PB Ratio is 1.66. Snap's value of 3.58 is 115.7% above this benchmark. Historically, Snap's own PB Ratio has ranged from 2.70 to 60.26 over the past decade. While the company's 10-year median is 7.14 vs. the industry median of 1.66, Snap has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for an Interactive Media company?
The median PB Ratio among Interactive Media companies is 1.66, based on 512 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Snap's current PB Ratio of 3.58 is 115.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Snap and its competitors. For the Interactive Media industry, the median PB Ratio is 1.66 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Snap's current PB Ratio is 3.58, which is 50% below median its own 10-year median of 7.14. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Snap stock overvalued right now?
Based on GuruFocus' analysis, Snap (WBO:SNAP) is currently considered Possible Value Trap. The stock's GF Value™ is €10.75, compared to a current price of €3.80 — trading 64.7% below its estimated fair value. The current PB Ratio is 3.58, which is 50% below median its 10-year median of 7.14 and 115.7% above the Interactive Media industry median of 1.66. Snap's overall GF Score™ is 64/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Snap (WBO:SNAP), the current PB Ratio is 3.58 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Snap (WBO:SNAP) Overvalued in 2026?
Based on GuruFocus' analysis, Snap stock appears to be undervalued.
The current stock price of €3.80 is trading 64.7% below its estimated GF Value™ of €10.75.
GuruFocus considers Snap to be Possible Value Trap.
Key valuation signals for WBO:SNAP:
PB Ratio: 3.58 (50% below median its 10-year median of 7.14)
GF Value™: €10.75 vs. price of €3.80 (64.7% below fair value)
Industry Position: 115.7% above the Interactive Media median (#402 of 512)
No single metric tells the full story. See the WBO:SNAP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Snap is a technology company best known for its marquis social media application.Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.
64GF Score
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