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3-1 Month Momentum % is the total return of the stock from 3-month ago to 1-month ago. As of today (2026-08-23), Zara Investment (Holding) Co's 3-1 Month Momentum % is 4.17%.
The industry rank for Zara Investment (Holding) Co's 3-1 Month Momentum % or its related term are showing as below:
AMM:ZARA's 3-1 Month Momentum % is ranked better than 68.79% of 865
companies
in the Travel & Leisure industry
Industry Median: -1.45
vs AMM:ZARA: 4.17
Zara Investment (Holding) Co (AMM:ZARA) 3-1 Month Momentum % Explanation
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 3-1 Month Momentum % measures the total return to a stock over the past three months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Zara Investment (Holding) Co 3-1 Month Momentum % Related Terms
AMM:ZARA vs MAR, HLT, H: 3-1 Month Momentum % Comparison
For the Lodging subindustry, Zara Investment (Holding) Co's 3-1 Month Momentum %, along with its competitors' market caps and 3-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Zara Investment (Holding) Co 3-1 Month Momentum % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Zara Investment (Holding) Co's 3-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Zara Investment (Holding) Co's 3-1 Month Momentum % falls into.
Zara Investment (Holding) Co (AMM:ZARA) 3-1 Month Momentum % Calculation
3-1 Month Momentum % is calculated as following:
3-1 Month Momentum %
=
( Price 1-month ago
/
Price 3-month ago
- 1 )
*
100 %
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Zara Investment (Holding) Co (AMM:ZARA) has a 3-1 Month Momentum % of 4.17% as of Aug. 23, 2026. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Zara Investment (Holding) Co and its competitors. According to the industry distribution chart, Zara Investment (Holding) Co ranks #270 out of 865 companies in the Travel & Leisure industry, placing it in the top 31.2%.
Is Zara Investment (Holding) Co's 3-1 Month Momentum % too high?
Zara Investment (Holding) Co's current 3-1 Month Momentum % is 4.17%. Based on the distribution chart, Zara Investment (Holding) Co ranks #270 out of 865 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Zara Investment (Holding) Co has a GF Score™ of 57/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Zara Investment (Holding) Co's 3-1 Month Momentum % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Zara Investment (Holding) Co ranks #270 out of 865 companies for 3-1 Month Momentum %. This puts Zara Investment (Holding) Co in the upper half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-1 Month Momentum % for a Travel & Leisure company?
A good 3-1 Month Momentum % depends on the Travel & Leisure industry context. However, 3-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-1 Month Momentum % mean?
A high 3-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Zara Investment (Holding) Co and its competitors. Zara Investment (Holding) Co's current 3-1 Month Momentum % is 4.17%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Zara Investment (Holding) Co stock overvalued right now?
Based on GuruFocus' analysis, Zara Investment (Holding) Co (AMM:ZARA) is currently considered Fairly Valued. The stock's GF Value™ is JOD0.47, compared to a current price of JOD0.49 — trading 4.3% above its estimated fair value. The current 3-1 Month Momentum % is 4.17%. Zara Investment (Holding) Co's overall GF Score™ is 57/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-1 Month Momentum % calculated?
3-1 Month Momentum % is calculated from a company's financial statements. For Zara Investment (Holding) Co (AMM:ZARA), the current 3-1 Month Momentum % is 4.17% as of Aug. 23, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Zara Investment (Holding) Co (AMM:ZARA) Overvalued in 2026?
Based on GuruFocus' analysis, Zara Investment (Holding) Co stock appears to be overvalued.
The current stock price of JOD0.49 is trading 4.3% above its estimated GF Value™ of JOD0.47.
GuruFocus considers Zara Investment (Holding) Co to be Fairly Valued.
Key valuation signals for AMM:ZARA:
3-1 Month Momentum %: 4.17%
GF Value™: JOD0.47 vs. price of JOD0.49 (4.3% above fair value)
No single metric tells the full story. See the AMM:ZARA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Zara Investment (Holding) Co Ltd is the owner of luxury 5-star hotels in Jordan with strategic locations in Amman, Dead Sea, Petra, and Aqaba. Zara owns seven 5-star hotels with a combined total of more than 2000 rooms.
57GF Score
Get the complete analysis for AMM:ZARA
3-1 Month Momentum % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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