Zara Investment (Holding) Co (AMM:ZARA) Selling, General, & Admin. Expense: JOD2.21 Mil (TTM As of Mar. 2026)

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Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

AMM:ZARA Zara Investment (Holding) Co Ltd AMM:ZARA
60 GF Score
Price JOD0.50
GF Value JOD0.48
Valuation Fairly Valued
! 4 Warning Signs
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What is Zara Investment (Holding) Co Selling, General, & Admin. Expense?

Zara Investment (Holding) Co AMM:ZARA +2.04% 60 Selling, General, & Admin. Expense is JOD2.21 Mil as of Mar. 2026. GuruFocus rates AMM:ZARA with a GF Score™ of 60/100 and a GF Value™ of JOD0.48 (Fairly Valued). The stock has 4 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Zara Investment (Holding) Co's selling, general, & admin. expense for the three months ended in Mar. 2026 was JOD0.76 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was JOD2.21 Mil.


Zara Investment (Holding) Co  (AMM:ZARA) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Zara Investment (Holding) Co Selling, General, & Admin. Expense Related Terms


Zara Investment (Holding) Co Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Zara Investment (Holding) Co's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Zara Investment (Holding) Co Selling, General, & Admin. Expense Chart

Zara Investment (Holding) Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 2.31 2.95 0.74 0.74 0.00

Zara Investment (Holding) Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.76 0.71 0.74 0.00 0.76

AMM:ZARA vs MAR, HLT, H: Selling, General, & Admin. Expense Comparison

For the Lodging subindustry, Zara Investment (Holding) Co's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Zara Investment (Holding) Co Selling, General, & Admin. Expense vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Zara Investment (Holding) Co's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Zara Investment (Holding) Co's Selling, General, & Admin. Expense falls into.


AMM:ZARA
60GF Score
Zara Investment (Holding) Co Ltd AMM:ZARA
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Zara Investment (Holding) Co Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was JOD2.21 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of JOD2.21 Mil mean?
Zara Investment (Holding) Co (AMM:ZARA) has a Selling, General, & Admin. Expense of JOD2.21 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Zara Investment (Holding) Co and its competitors.
Is Zara Investment (Holding) Co's Selling, General, & Admin. Expense too high?
Zara Investment (Holding) Co's current Selling, General, & Admin. Expense is JOD2.21 Mil. Overall, Zara Investment (Holding) Co has a GF Score™ of 60/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Zara Investment (Holding) Co's Selling, General, & Admin. Expense compare to MAR and HLT?
Zara Investment (Holding) Co's Selling, General, & Admin. Expense of JOD2.21 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Travel & Leisure company?
A good Selling, General, & Admin. Expense depends on the Travel & Leisure industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Zara Investment (Holding) Co and its competitors. Zara Investment (Holding) Co's current Selling, General, & Admin. Expense is JOD2.21 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Zara Investment (Holding) Co stock overvalued right now?
Based on GuruFocus' analysis, Zara Investment (Holding) Co (AMM:ZARA) is currently considered Fairly Valued. The stock's GF Value™ is JOD0.48, compared to a current price of JOD0.50 — trading 4.2% above its estimated fair value. The current Selling, General, & Admin. Expense is JOD2.21 Mil. Zara Investment (Holding) Co's overall GF Score™ is 60/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Zara Investment (Holding) Co (AMM:ZARA), the current Selling, General, & Admin. Expense is JOD2.21 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Zara Investment (Holding) Co (AMM:ZARA) Overvalued in 2026?

Based on GuruFocus' analysis, Zara Investment (Holding) Co stock appears to be overvalued. The current stock price of JOD0.50 is trading 4.2% above its estimated GF Value™ of JOD0.48. GuruFocus considers Zara Investment (Holding) Co to be Fairly Valued.

Key valuation signals for AMM:ZARA:

  • Selling, General, & Admin. Expense: JOD2.21 Mil
  • GF Value™: JOD0.48 vs. price of JOD0.50 (4.2% above fair value)
  • GF Score™: 60/100 with 4 warning signs

No single metric tells the full story. See the AMM:ZARA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Zara Investment (Holding) Co Business Description

Address Sharif Hussein Bin Ali Street, Astra Plaza Building No. (137), P.O. Box 5315, Amman, JOR, 11183
Zara Investment (Holding) Co Ltd is the owner of luxury 5-star hotels in Jordan with strategic locations in Amman, Dead Sea, Petra, and Aqaba. Zara owns seven 5-star hotels with a combined total of more than 2000 rooms.
60GF Score

Get the complete analysis for AMM:ZARA

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

JOD0.50
Price
JOD0.48
GF Value