Clorox Co (Clorox Co) Predictability Rank

View and export this data going back to 1986. Start your Free Trial

What is Clorox Co Predictability Rank?

Warren Buffett said many times that the companies he likes are:

1. Simple businesses that he understands
2. that have predictable and proven earnings and
3. with economic moat
4. those can be bought at a reasonable price.

It is hard to quantify "simple businesses that he (Buffett) understands", so we will focus on the other three characteristics instead. In GuruFocus Research: What worked in the market from 1998-2008? Part I: Introduction of Predictability Rank, we will show that the businesses that have predictable and proven earnings are usually also simple businesses that an average person could understand.

GuruFocus conducted a back test study of Warren Buffett's strategy of "buying good companies at fair prices" for the years from 1998-2008.

Clorox Co Predictability Rank Calculation

In our database there are 2403 stocks that have been traded from Jan. 2, 1998 to Aug. 31, 2008. We have the complete 10-year financial data and trading prices of these companies for this period. We rank the predictability of these companies based on the consistency of their revenue per share and EBITDA (earning before interest, tax, depreciation and amortization) per share over the past ten fiscal years, and study the correlation between the stock performances and the predictability of the business.

Our study may be subject to these biases and assumptions:

Dividend yields are not counted for investment returns
Effects of price changes due to spin-offs may not be fully adjusted
Study is subjected to survivorship bias due to de-listing, bankruptcy, LBO, M&A, etc.

The correlation between business predictability and investment returns of a company is showed below.

Correlation Between Business Predictability and Investment Returns

	Predictables	Non-Predictable	All stocks
Total Number of stocks	570	1833	2403
Total Lost Money	61	830	891
Total Lost More Than 50%	18	412	430
Total Lost More Than 90%	4	86	90
Average Gain	260.6%	100.0%	138.1%
Median Gain	150.0%	13.0%	39.0%
Maximum Gain	2852.0%	11483.0%	11483.0%
Maximum Loss	-100.0%	-100.0%	-100.0%
Annualized Average Gain	12.7%	6.7%	8.4%
Annualized Median Gain	8.9%	1.1%	3.1%

For the 570 predictable companies, we have seen strong correlation between the predictability of businesses and the stock performances over the past 10 years, regardless of the valuation of business at 1998. Accordingly, we have ranked the business predictability from 5-star to 1-star, as shown in this table.

Predictability Rank	5-Star	4.5-Star	4-Star	3.5-Star	3-Star	2.5-Star	2-Star	1-Star (non-predictable)	Average among all
% Out of All 2403 Stocks	3.3%	2.9%	3.7%	3.3%	3.3%	3.7%	3.3%	76.3%	100%
% that are in Loss (10y)	3%	10%	8%	9%	11%	18%	16%	45%	37%
Average Gain (10y)	364.6%	330.9%	278.0%	235.1%	243.5%	227.8%	154.8%	100.0%	138.1%
Median Gain (10y)	238.5%	193.5%	171.0%	159.0%	132.5%	113.5%	87.0%	13.0%	39.0%
Maximum Gainer	2228.0%	2547.0%	2452.0%	2852.0%	2432.0%	1892.0%	1807.0%	11483.0%	11483.0%
Maximum Loser	-82.0%	-53.0%	-67.0%	-100.0%	-83.0%	-100.0%	-78.0%	-100.0%	-100.0%
Annualized Average Gain	15.4%	14.6%	13.2%	12.0%	12.2%	11.7%	9.1%	6.7%	8.4%
Annualized Median Gain	12.1%	10.6%	9.8%	9.3%	8.2%	7.3%	6.0%	1.1%	3.1%

For detailed information about each predictability rank, please go to GuruFocus Research: What worked in the market from 1998-2008? Part I: Introduction of Predictability Rank

Clorox Co Predictability Rank Related Terms

Thank you for viewing the detailed overview of Clorox Co's Predictability Rank provided by GuruFocus.com. Please click on the following links to see related term pages.

Clorox Co (Clorox Co) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » Clorox Co (NYSE:CLX) » Definitions » Predictability Rank

Comparable Companies

Traded in Other Exchanges

CLX:Mexico 1CLX:Italy CXX:Germany CXX:Germany

Address

1221 Broadway, Oakland, CA, USA, 94612-1888

Website

https://www.thecloroxcompany.com

Since its inception more than 100 years ago, Clorox has grown to play in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.

Executives

Kevin B Jacobsen	officer: SVP - Chief Financial Officer	1221 BROADWAY, OAKLAND CA 94612
Shanique Bonelli-moore	officer: VP - Chief Diversity & Soc Imp	1221 BROADWAY, OAKLAND CA 94612
Mackay A D David	director
Michael M Ott	officer: SVP - Chief Research & Dev Off	1221 BROADWAY, OAKLAND CA 94612
Stephanie Plaines	director	200 E. RANDOLPH DRIVE, CHICAGO IL 60601
Julia Charter	director	1221 BROADWAY, OAKLAND CA 94612
Eric H Reynolds	officer: SVP-Chief Marketing Officer	1221 BROADWAY, OAKLAND CA 94612
Rebecca Dunphey	officer: SVP & GM - Specialty Division	1221 BROADWAY, OAKLAND CA 94612
Eric Sean Schwartz	officer: SVP - Chief Marketing Officer	1221 BROADWAY, OAKLAND CA 94612
Diego J Barral	officer: SVP - GM, International	1221 BROADWAY, OAKLAND CA 94612
Matthew Gregory	officer: SVP - Chief Customer Officer	1221 BROADWAY, OAKLAND CA 94612
Chris T Hyder	officer: SVP, Cleaning & Prof Prod Div	1221 BROADWAY, OAKLAND CA 94612
Laurene E Peck	officer: VP - CAO & Corp Controller	1221 BROADWAY, OAKLAND CA 94612
Angela C Hilt	officer: SVP - Chief Legal Officer	1221 BROADWAY, OAKLAND CA 94612
Richard T Mcdonald	officer: SVP - Chief Product Supply Off	1221 BROADWAY, OAKLAND CA 94612