Shanghai Forest Cabin Cosmetics Group Co (HKSE:02657) Pretax Margin %: 15.50% (As of Dec. 2025) — Near Median

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HKSE:02657 Shanghai Forest Cabin Cosmetics Group Co Ltd HKSE:02657
20 GF Score
Price HK$54.00
! 1 Warning Sign
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What is Shanghai Forest Cabin Cosmetics Group Co Pretax Margin %?

Shanghai Forest Cabin Cosmetics Group Co HKSE:02657 +1.79% 20 Pretax Margin % is 15.50% as of Dec. 2025, which is 4% above its 10-year median of 14.96. GuruFocus rates HKSE:02657 with a GF Score™ of 20/100. The stock has 1 warning sign investors should review. Among 1,956 Consumer Packaged Goods companies, Shanghai Forest Cabin Cosmetics Group Co ranks better than 87.22% on this metric.

Pre-Tax margin is calculated as Pre-Tax Income divided by its Revenue. Shanghai Forest Cabin Cosmetics Group Co's Pre-Tax Income for the six months ended in Dec. 2025 was HK$239 Mil. Shanghai Forest Cabin Cosmetics Group Co's Revenue for the six months ended in Dec. 2025 was HK$1,544 Mil. Therefore, Shanghai Forest Cabin Cosmetics Group Co's pretax margin for the quarter that ended in Dec. 2025 was 15.50%.

The historical rank and industry rank for Shanghai Forest Cabin Cosmetics Group Co's Pretax Margin % or its related term are showing as below:

HKSE:02657' s Pretax Margin % Range Over the Past 10 Years
Min: -5.26   Med: 14.96   Max: 18.05
Current: 17.51


HKSE:02657's Pretax Margin % is ranked better than
87.22% of 1956 companies
in the Consumer Packaged Goods industry
Industry Median: 4.745 vs HKSE:02657: 17.51

Shanghai Forest Cabin Cosmetics Group Co  (HKSE:02657) Pretax Margin % Explanation

The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.

The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.

It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.

The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.


Shanghai Forest Cabin Cosmetics Group Co Pretax Margin % Related Terms


Shanghai Forest Cabin Cosmetics Group Co Pretax Margin % Historical Data

* Premium members only.

The historical data trend for Shanghai Forest Cabin Cosmetics Group Co's Pretax Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Shanghai Forest Cabin Cosmetics Group Co Pretax Margin % Chart

Shanghai Forest Cabin Cosmetics Group Co Annual Data
Trend Dec22 Dec23 Dec24 Dec25
Pretax Margin %
-5.26 12.38 18.05 17.53

Shanghai Forest Cabin Cosmetics Group Co Semi-Annual Data
Dec22 Dec23 Jun24 Dec24 Jun25 Dec25
Pretax Margin % Get a 7-Day Free Trial 0.00 19.57 16.86 20.22 15.50

HKSE:02657 vs PG, CL, KVUE: Pretax Margin % Comparison

For the Household & Personal Products subindustry, Shanghai Forest Cabin Cosmetics Group Co's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Shanghai Forest Cabin Cosmetics Group Co Pretax Margin % vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Shanghai Forest Cabin Cosmetics Group Co's Pretax Margin % distribution charts can be found below:

* The bar in red indicates where Shanghai Forest Cabin Cosmetics Group Co's Pretax Margin % falls into.


HKSE:02657
20GF Score
Shanghai Forest Cabin Cosmetics Group Co Ltd HKSE:02657
Pretax Margin % is just one metric. See GF Score™, valuation, warning signs, and more.
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Shanghai Forest Cabin Cosmetics Group Co Pretax Margin % Calculation

Pretax margin - also known as pretax profit margin is the ratio of Pretax Income divided by net sales or Revenue, usually presented in percent.

Shanghai Forest Cabin Cosmetics Group Co's Pretax Margin for the fiscal year that ended in Dec. 2025 is calculated as

Pretax Margin=Pre-Tax Income (A: Dec. 2025 )/Revenue (A: Dec. 2025 )
=474.258/2706.065
=17.53 %

Shanghai Forest Cabin Cosmetics Group Co's Pretax Margin for the quarter that ended in Dec. 2025 is calculated as

Pretax Margin=Pre-Tax Income (Q: Dec. 2025 )/Revenue (Q: Dec. 2025 )
=239.278/1544.151
=15.50 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Pretax Margin % →
What does a Pretax Margin % of 15.50% mean?
Shanghai Forest Cabin Cosmetics Group Co (HKSE:02657) has a Pretax Margin % of 15.50% as of Dec. 2025. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Shanghai Forest Cabin Cosmetics Group Co and its competitors. This is near median its historical median of 14.96. According to the industry distribution chart, Shanghai Forest Cabin Cosmetics Group Co ranks #250 out of 1956 companies in the Consumer Packaged Goods industry, placing it in the top 12.8%.
Is Shanghai Forest Cabin Cosmetics Group Co's Pretax Margin % too high?
Shanghai Forest Cabin Cosmetics Group Co's current Pretax Margin % of 15.50% is near median its 10-year median of 14.96. The Consumer Packaged Goods industry median Pretax Margin % is 4.75. Shanghai Forest Cabin Cosmetics Group Co's value of 15.50% is 226.7% above this industry median. Based on the distribution chart, Shanghai Forest Cabin Cosmetics Group Co ranks #250 out of 1956 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Shanghai Forest Cabin Cosmetics Group Co has a GF Score™ of 20/100, reflecting its overall financial health beyond just this single metric.
How does Shanghai Forest Cabin Cosmetics Group Co's Pretax Margin % compare to PG and CL?
According to the Consumer Packaged Goods industry distribution chart, Shanghai Forest Cabin Cosmetics Group Co ranks #250 out of 1956 companies for Pretax Margin %. This places Shanghai Forest Cabin Cosmetics Group Co in the top 13% of its industry — outperforming the majority of peers. The industry median Pretax Margin % is 4.75. Shanghai Forest Cabin Cosmetics Group Co's value of 15.50% is 226.7% above this benchmark. While the company's 10-year median is 14.96 vs. the industry median of 4.75, Shanghai Forest Cabin Cosmetics Group Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Consumer Packaged Goods company?
The median Pretax Margin % among Consumer Packaged Goods companies is 4.75, based on 1,956 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Shanghai Forest Cabin Cosmetics Group Co's current Pretax Margin % of 15.50% is 226.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Shanghai Forest Cabin Cosmetics Group Co and its competitors. For the Consumer Packaged Goods industry, the median Pretax Margin % is 4.75 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Shanghai Forest Cabin Cosmetics Group Co's current Pretax Margin % is 15.50%, which is near median its own 10-year median of 14.96. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shanghai Forest Cabin Cosmetics Group Co stock overvalued right now?
Shanghai Forest Cabin Cosmetics Group Co (HKSE:02657) has a current Pretax Margin % of 15.50%. The current Pretax Margin % is 15.50%, which is near median its 10-year median of 14.96 and 226.7% above the Consumer Packaged Goods industry median of 4.75. Shanghai Forest Cabin Cosmetics Group Co's overall GF Score™ is 20/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Shanghai Forest Cabin Cosmetics Group Co (HKSE:02657), the current Pretax Margin % is 15.50% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Shanghai Forest Cabin Cosmetics Group Co Business Description

Address No. 339 Tongpu Road, 9th Floor, Building 3, Putuo District, Shanghai, CHN
Shanghai Forest Cabin Cosmetics Group Co Ltd is a premium domestic skincare brand in China with a focus on the anti-wrinkle and firming skincare market. It offers a comprehensive selection of premium skincare solutions under Forest Cabin, encompassing essence oils, face creams, toners and lotions, serums, facial masks, and sunscreens, designed to support various stages of a skincare routine. The company generates revenue from the sale of its skincare products, with the majority derived from essential oil sales. Geographically, it generated maximum revenue from China.
20GF Score

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