Purple Ray StudioWAR:RAY 14 Pretax Margin % is 18.69% as of Mar. 2026, which is 15% below its 10-year median of 21.92. GuruFocus rates WAR:RAY with a GF Score™ of 14/100. The stock has 1 warning sign investors should review. Among 553 Interactive Media companies, Purple Ray Studio ranks better than 81.37% on this metric.
The historical rank and industry rank for Purple Ray Studio's Pretax Margin % or its related term are showing as below:
WAR:RAY'
s Pretax Margin % Range Over the Past 10 Years
Min: -100.83 Med: 21.92 Max: 30.2
Current: 22.76
WAR:RAY's Pretax Margin % is ranked better than 81.37% of 553
companies
in the Interactive Media industry
Industry Median: 2.23
vs WAR:RAY: 22.76
Purple Ray Studio (WAR:RAY) Pretax Margin % Explanation
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Purple Ray Studio Pretax Margin % Related Terms
Purple Ray Studio Pretax Margin % Historical Data
* Premium members only.
The historical data trend for Purple Ray Studio's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
WAR:RAY vs NTES, EA, TTWO: Pretax Margin % Comparison
For the Electronic Gaming & Multimedia subindustry, Purple Ray Studio's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Purple Ray Studio Pretax Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Purple Ray Studio's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Purple Ray Studio's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Purple Ray Studio (WAR:RAY) has a Pretax Margin % of 18.69% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Purple Ray Studio and its competitors. This is 15% below median its historical median of 21.92. According to the industry distribution chart, Purple Ray Studio ranks #103 out of 553 companies in the Interactive Media industry, placing it in the top 18.6%.
Is Purple Ray Studio's Pretax Margin % too high?
Purple Ray Studio's current Pretax Margin % of 18.69% is 15% below median its 10-year median of 21.92. The Interactive Media industry median Pretax Margin % is 2.23. Purple Ray Studio's value of 18.69% is 738.1% above this industry median. Based on the distribution chart, Purple Ray Studio ranks #103 out of 553 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, Purple Ray Studio has a GF Score™ of 14/100, reflecting its overall financial health beyond just this single metric.
How does Purple Ray Studio's Pretax Margin % compare to NTES and EA?
According to the Interactive Media industry distribution chart, Purple Ray Studio ranks #103 out of 553 companies for Pretax Margin %. This places Purple Ray Studio in the top 19% of its industry — outperforming the majority of peers. The industry median Pretax Margin % is 2.23. Purple Ray Studio's value of 18.69% is 738.1% above this benchmark. While the company's 10-year median is 21.92 vs. the industry median of 2.23, Purple Ray Studio has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for an Interactive Media company?
The median Pretax Margin % among Interactive Media companies is 2.23, based on 553 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Purple Ray Studio's current Pretax Margin % of 18.69% is 738.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Purple Ray Studio and its competitors. For the Interactive Media industry, the median Pretax Margin % is 2.23 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Purple Ray Studio's current Pretax Margin % is 18.69%, which is 15% below median its own 10-year median of 21.92. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Purple Ray Studio stock overvalued right now?
Purple Ray Studio (WAR:RAY) has a current Pretax Margin % of 18.69%. The current Pretax Margin % is 18.69%, which is 15% below median its 10-year median of 21.92 and 738.1% above the Interactive Media industry median of 2.23. Purple Ray Studio's overall GF Score™ is 14/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Purple Ray Studio (WAR:RAY), the current Pretax Margin % is 18.69% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Purple Ray Studio SA is engaged in production of games. The activitis of the company include preparing set of animations, 3D elements, animation sound designs, independent piece of software, and other relted activities to form a proper game. The current game of the company is Boti: Byteland Overclocked which offers different versions and stages.
14GF Score
Get the complete analysis for WAR:RAY
Pretax Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
WAR:RAY has been successfully added to your 