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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Purple Ray Studio's selling, general, & admin. expense for the
three
months ended in Jun. 2026 was zł0.20 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was zł0.57 Mil.
Purple Ray Studio (WAR:RAY) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Purple Ray Studio Selling, General, & Admin. Expense Related Terms
Purple Ray Studio Selling, General, & Admin. Expense Historical Data
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The historical data trend for Purple Ray Studio's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Purple Ray Studio Selling, General, & Admin. Expense Chart
WAR:RAY vs NTES, TTWO, RBLX: Selling, General, & Admin. Expense Comparison
For the Electronic Gaming & Multimedia subindustry, Purple Ray Studio's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Purple Ray Studio Selling, General, & Admin. Expense vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Purple Ray Studio's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Purple Ray Studio's Selling, General, & Admin. Expense falls into.
Purple Ray Studio Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was zł0.57 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of zł0.57 Mil mean?
Purple Ray Studio (WAR:RAY) has a Selling, General, & Admin. Expense of zł0.57 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Purple Ray Studio and its competitors.
Is Purple Ray Studio's Selling, General, & Admin. Expense too high?
Purple Ray Studio's current Selling, General, & Admin. Expense is zł0.57 Mil. Overall, Purple Ray Studio has a GF Score™ of 11/100, reflecting its overall financial health beyond just this single metric.
How does Purple Ray Studio's Selling, General, & Admin. Expense compare to NTES and TTWO?
Purple Ray Studio's Selling, General, & Admin. Expense of zł0.57 Mil can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for an Interactive Media company?
A good Selling, General, & Admin. Expense depends on the Interactive Media industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Purple Ray Studio and its competitors. Purple Ray Studio's current Selling, General, & Admin. Expense is zł0.57 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Purple Ray Studio stock overvalued right now?
Purple Ray Studio (WAR:RAY) has a current Selling, General, & Admin. Expense of zł0.57 Mil. The current Selling, General, & Admin. Expense is zł0.57 Mil. Purple Ray Studio's overall GF Score™ is 11/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Purple Ray Studio (WAR:RAY), the current Selling, General, & Admin. Expense is zł0.57 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Purple Ray Studio SA is engaged in production of games. The activitis of the company include preparing set of animations, 3D elements, animation sound designs, independent piece of software, and other relted activities to form a proper game. The current game of the company is Boti: Byteland Overclocked which offers different versions and stages.
11GF Score
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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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