ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. Purple Ray Studio's annualized return on invested capital (ROIC %) for the quarter that ended in Mar. 2026 was 0.81%.
As of today (2026-06-29), Purple Ray Studio's WACC % is 11.74%. Purple Ray Studio's ROIC % is 0.00% (calculated using TTM income statement data).
Purple Ray Studio earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Purple Ray Studio (WAR:RAY) ROIC % Explanation
ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROIC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Purple Ray Studio's WACC % is 11.74%. Purple Ray Studio's ROIC % is 0.00% (calculated using TTM income statement data).
Purple Ray Studio earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROIC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Purple Ray Studio ROIC % Related Terms
Purple Ray Studio ROIC % Historical Data
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The historical data trend for Purple Ray Studio's ROIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Electronic Gaming & Multimedia subindustry, Purple Ray Studio's ROIC %, along with its competitors' market caps and ROIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Purple Ray Studio ROIC % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Purple Ray Studio's ROIC % distribution charts can be found below:
* The bar in red indicates where Purple Ray Studio's ROIC % falls into.
Note:
The Operating Income data used here is four times the quarterly (Mar. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Purple Ray Studio (WAR:RAY) has a ROIC % of 0.81% as of Mar. 2026. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Purple Ray Studio and its competitors.
Is Purple Ray Studio's ROIC % too high?
Purple Ray Studio's current ROIC % is 0.81%. The Interactive Media industry median ROIC % is 1.88. Purple Ray Studio's value of 0.81% is 56.9% below this industry median. Overall, Purple Ray Studio has a GF Score™ of 14/100, reflecting its overall financial health beyond just this single metric.
How does Purple Ray Studio's ROIC % compare to NTES and EA?
Purple Ray Studio's ROIC % of 0.81% can be compared against companies in the Interactive Media industry. The industry median ROIC % is 1.88. Purple Ray Studio's value of 0.81% is 56.9% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROIC % for an Interactive Media company?
The median ROIC % among Interactive Media companies is 1.88, based on 560 companies in the industry. Companies in the top quartile (top 25%) have a ROIC % significantly above this median, while those in the bottom quartile fall well below. However, ROIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Purple Ray Studio's current ROIC % of 0.81% is 56.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROIC % mean?
A high ROIC % can signal that a stock is expensive relative to its fundamentals. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Purple Ray Studio and its competitors. For the Interactive Media industry, the median ROIC % is 1.88 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Purple Ray Studio's current ROIC % is 0.81%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Purple Ray Studio stock overvalued right now?
Purple Ray Studio (WAR:RAY) has a current ROIC % of 0.81%. The current ROIC % is 0.81% and 56.9% below the Interactive Media industry median of 1.88. Purple Ray Studio's overall GF Score™ is 14/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROIC % calculated?
ROIC % is calculated from a company's financial statements. For Purple Ray Studio (WAR:RAY), the current ROIC % is 0.81% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Purple Ray Studio SA is engaged in production of games. The activitis of the company include preparing set of animations, 3D elements, animation sound designs, independent piece of software, and other relted activities to form a proper game. The current game of the company is Boti: Byteland Overclocked which offers different versions and stages.
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