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The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, British American Tobacco Kenya's share price is KES579.00.
British American Tobacco Kenya's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was KES231.92. Hence, British American Tobacco Kenya's PS Ratio for today is 2.50.
Warning Sign:
British American Tobacco Kenya PLC stock PS Ratio (=2.5) is close to 10-year high of 2.5.
The historical rank and industry rank for British American Tobacco Kenya's PS Ratio or its related term are showing as below:
NAI:BAT'
s PS Ratio Range Over the Past 10 Years
Min: 1.29 Med: 1.65 Max: 2.5
Current: 2.5
During the past 7 years, British American Tobacco Kenya's highest PS Ratio was 2.50. The lowest was 1.29. And the median was 1.65.
NAI:BAT's PS Ratio is ranked worse than 60% of 45
companies
in the Tobacco Products industry
Industry Median: 2.12
vs NAI:BAT: 2.50
During the past 7 years, British American Tobacco Kenya's highest 3-Year average Revenue per Share Growth Rate was 4.40% per year. The lowest was -5.40% per year. And the median was 0.35% per year.
Back to Basics: PS Ratio
British American Tobacco Kenya (NAI:BAT) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
British American Tobacco Kenya PS Ratio Related Terms
British American Tobacco Kenya PS Ratio Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Tobacco subindustry, British American Tobacco Kenya's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
British American Tobacco Kenya PS Ratio vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, British American Tobacco Kenya's PS Ratio distribution charts can be found below:
* The bar in red indicates where British American Tobacco Kenya's PS Ratio falls into.
British American Tobacco Kenya PS Ratio Calculation
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
British American Tobacco Kenya's Share Price of today is KES579.00.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. British American Tobacco Kenya's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was KES231.92.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
British American Tobacco Kenya (NAI:BAT) has a PS Ratio of 2.50 as of Jul. 27, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on British American Tobacco Kenya and its competitors. This is 52% above median its historical median of 1.65. Over the past decade, British American Tobacco Kenya's PS Ratio has ranged from 1.29 to 2.50. According to the industry distribution chart, British American Tobacco Kenya ranks #27 out of 45 companies in the Tobacco Products industry, placing it in the top 60%.
Is British American Tobacco Kenya's PS Ratio too high?
British American Tobacco Kenya's current PS Ratio of 2.50 is 52% above median its 10-year median of 1.65. Over the past 10 years, this metric has ranged from a low of 1.29 to a high of 2.50. The Tobacco Products industry median PS Ratio is 2.12. British American Tobacco Kenya's value of 2.50 is 17.9% above this industry median. Based on the distribution chart, British American Tobacco Kenya ranks #27 out of 45 companies in the Tobacco Products industry, which is below the industry midpoint. Overall, British American Tobacco Kenya has a GF Score™ of 69/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does British American Tobacco Kenya's PS Ratio compare to PM and MO?
According to the Tobacco Products industry distribution chart, British American Tobacco Kenya ranks #27 out of 45 companies for PS Ratio. This places British American Tobacco Kenya in the lower half of its industry. The industry median PS Ratio is 2.12. British American Tobacco Kenya's value of 2.50 is 17.9% above this benchmark. Historically, British American Tobacco Kenya's own PS Ratio has ranged from 1.29 to 2.50 over the past decade. While the company's 10-year median is 1.65 vs. the industry median of 2.12, British American Tobacco Kenya has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Tobacco Products company?
The median PS Ratio among Tobacco Products companies is 2.12, based on 45 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. British American Tobacco Kenya's current PS Ratio of 2.50 is 17.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on British American Tobacco Kenya and its competitors. For the Tobacco Products industry, the median PS Ratio is 2.12 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. British American Tobacco Kenya's current PS Ratio is 2.50, which is 52% above median its own 10-year median of 1.65. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is British American Tobacco Kenya stock overvalued right now?
Based on GuruFocus' analysis, British American Tobacco Kenya (NAI:BAT) is currently considered Significantly Overvalued. The stock's GF Value™ is KES355.31, compared to a current price of KES579.00 — trading 63% above its estimated fair value. The current PS Ratio is 2.50, which is 52% above median its 10-year median of 1.65 and 17.9% above the Tobacco Products industry median of 2.12. British American Tobacco Kenya's overall GF Score™ is 69/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For British American Tobacco Kenya (NAI:BAT), the current PS Ratio is 2.50 as of Jul. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is British American Tobacco Kenya (NAI:BAT) Overvalued in 2026?
Based on GuruFocus' analysis, British American Tobacco Kenya stock appears to be overvalued.
The current stock price of KES579.00 is trading 63% above its estimated GF Value™ of KES355.31.
GuruFocus considers British American Tobacco Kenya to be Significantly Overvalued.
Key valuation signals for NAI:BAT:
PS Ratio: 2.50 (52% above median its 10-year median of 1.65)
GF Value™: KES355.31 vs. price of KES579.00 (63% above fair value)
Industry Position: 17.9% above the Tobacco Products median (#27 of 45)
No single metric tells the full story. See the NAI:BAT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
British American Tobacco Kenya Business Description
British American Tobacco Kenya PLC multi-category consumer goods business that operates internationally. The business activities of the company involves activities ranging from the growing of tobacco leaf to the distribution and sale of finished tobacco products and nicotine products without tobacco. The product portfolio of the company comprises a range of high-quality and creative products, including cigarettes (combustible products), cut-rug tobacco (unprocessed tobacco), and potentially reduced-risk category of tobacco-free oral nicotine products.
69GF Score
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