British American Tobacco Kenya (NAI:BAT) ROA %: 19.41% (As of Dec. 2025) — 16% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

NAI:BAT British American Tobacco Kenya PLC NAI:BAT
69 GF Score
Price KES579.00
GF Value KES355.31
Valuation Significantly Overvalued
! 6 Warning Signs
View Full Analysis

What is British American Tobacco Kenya ROA %?

British American Tobacco Kenya NAI:BAT -0.17% 69 ROA % is 19.41% as of Dec. 2025, which is 16% below its 10-year median of 23.20. GuruFocus rates NAI:BAT with a GF Score™ of 69/100 and a GF Value™ of KES355.31 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 49 Tobacco Products companies, British American Tobacco Kenya ranks better than 79.59% on this metric.

ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. British American Tobacco Kenya's annualized Net Income for the quarter that ended in Dec. 2025 was KES4,525 Mil. British American Tobacco Kenya's average Total Assets over the quarter that ended in Dec. 2025 was KES23,320 Mil. Therefore, British American Tobacco Kenya's annualized ROA % for the quarter that ended in Dec. 2025 was 19.41%.

The historical rank and industry rank for British American Tobacco Kenya's ROA % or its related term are showing as below:

NAI:BAT' s ROA % Range Over the Past 10 Years
Min: 17.71   Med: 23.2   Max: 29.87
Current: 22.39

During the past 7 years, British American Tobacco Kenya's highest ROA % was 29.87%. The lowest was 17.71%. And the median was 23.20%.

NAI:BAT's ROA % is ranked better than
79.59% of 49 companies
in the Tobacco Products industry
Industry Median: 6.68 vs NAI:BAT: 22.39

British American Tobacco Kenya  (NAI:BAT) ROA % Explanation

ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A bank’s ROA % is typically well under 2%.

Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:

ROA %(Q: Dec. 2025 )
=Net Income/Total Assets
=4525.234/23319.614
=(Net Income / Revenue)*(Revenue / Total Assets)
=(4525.234 / 22919.89)*(22919.89 / 23319.614)
=Net Margin %*Asset Turnover
=19.74 %*0.9829
=19.41 %

Note: The Net Income data used here is two times the semi-annual (Dec. 2025) net income data. The Revenue data used here is two times the semi-annual (Dec. 2025) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).

Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.

E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.


British American Tobacco Kenya ROA % Related Terms


British American Tobacco Kenya ROA % Historical Data

* Premium members only.

The historical data trend for British American Tobacco Kenya's ROA % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

British American Tobacco Kenya ROA % Chart

British American Tobacco Kenya Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROA %
Get a 7-Day Free Trial 29.87 28.78 23.20 18.80 22.21

British American Tobacco Kenya Semi-Annual Data
Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
ROA % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 21.70 18.43 20.43 25.55 19.41

NAI:BAT vs PM, MO, TPB: ROA % Comparison

For the Tobacco subindustry, British American Tobacco Kenya's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


British American Tobacco Kenya ROA % vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, British American Tobacco Kenya's ROA % distribution charts can be found below:

* The bar in red indicates where British American Tobacco Kenya's ROA % falls into.


NAI:BAT
69GF Score
British American Tobacco Kenya PLC NAI:BAT
ROA % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

British American Tobacco Kenya ROA % Calculation

British American Tobacco Kenya's annualized ROA % for the fiscal year that ended in Dec. 2025 is calculated as:

ROA %=Net Income (A: Dec. 2025 )/( (Total Assets (A: Dec. 2024 )+Total Assets (A: Dec. 2025 ))/ count )
=5245.617/( (23654.226+23585.228)/ 2 )
=5245.617/23619.727
=22.21 %

British American Tobacco Kenya's annualized ROA % for the quarter that ended in Dec. 2025 is calculated as:

ROA %=Net Income (Q: Dec. 2025 )/( (Total Assets (Q: Jun. 2025 )+Total Assets (Q: Dec. 2025 ))/ count )
=4525.234/( (23054+23585.228)/ 2 )
=4525.234/23319.614
=19.41 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data, the Net Income data used here is two times the semi-annual (Dec. 2025) net income data. ROA % is displayed in the 30-year financial page.

Frequently Asked Questions Learn more about ROA % →
What does a ROA % of 19.41% mean?
British American Tobacco Kenya (NAI:BAT) has a ROA % of 19.41% as of Dec. 2025. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on British American Tobacco Kenya and its competitors. This is 16% below median its historical median of 23.20. Over the past decade, British American Tobacco Kenya's ROA % has ranged from 17.71 to 29.87. According to the industry distribution chart, British American Tobacco Kenya ranks #10 out of 49 companies in the Tobacco Products industry, placing it in the top 20.4%.
Is British American Tobacco Kenya's ROA % too high?
British American Tobacco Kenya's current ROA % of 19.41% is 16% below median its 10-year median of 23.20. Over the past 10 years, this metric has ranged from a low of 17.71 to a high of 29.87. The Tobacco Products industry median ROA % is 6.68. British American Tobacco Kenya's value of 19.41% is 190.6% above this industry median. Based on the distribution chart, British American Tobacco Kenya ranks #10 out of 49 companies in the Tobacco Products industry, which is in the top quartile — a strong position relative to peers. Overall, British American Tobacco Kenya has a GF Score™ of 69/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does British American Tobacco Kenya's ROA % compare to PM and MO?
According to the Tobacco Products industry distribution chart, British American Tobacco Kenya ranks #10 out of 49 companies for ROA %. This places British American Tobacco Kenya in the top 20% of its industry — outperforming the majority of peers. The industry median ROA % is 6.68. British American Tobacco Kenya's value of 19.41% is 190.6% above this benchmark. Historically, British American Tobacco Kenya's own ROA % has ranged from 17.71 to 29.87 over the past decade. While the company's 10-year median is 23.20 vs. the industry median of 6.68, British American Tobacco Kenya has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Tobacco Products company?
The median ROA % among Tobacco Products companies is 6.68, based on 49 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. British American Tobacco Kenya's current ROA % of 19.41% is 190.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on British American Tobacco Kenya and its competitors. For the Tobacco Products industry, the median ROA % is 6.68 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. British American Tobacco Kenya's current ROA % is 19.41%, which is 16% below median its own 10-year median of 23.20. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is British American Tobacco Kenya stock overvalued right now?
Based on GuruFocus' analysis, British American Tobacco Kenya (NAI:BAT) is currently considered Significantly Overvalued. The stock's GF Value™ is KES355.31, compared to a current price of KES579.00 — trading 63% above its estimated fair value. The current ROA % is 19.41%, which is 16% below median its 10-year median of 23.20 and 190.6% above the Tobacco Products industry median of 6.68. British American Tobacco Kenya's overall GF Score™ is 69/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For British American Tobacco Kenya (NAI:BAT), the current ROA % is 19.41% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is British American Tobacco Kenya (NAI:BAT) Overvalued in 2026?

Based on GuruFocus' analysis, British American Tobacco Kenya stock appears to be overvalued. The current stock price of KES579.00 is trading 63% above its estimated GF Value™ of KES355.31. GuruFocus considers British American Tobacco Kenya to be Significantly Overvalued.

Key valuation signals for NAI:BAT:

  • ROA %: 19.41% (16% below median its 10-year median of 23.20)
  • GF Value™: KES355.31 vs. price of KES579.00 (63% above fair value)
  • GF Score™: 69/100 with 6 warning signs
  • Industry Position: 190.6% above the Tobacco Products median (#10 of 49)

No single metric tells the full story. See the NAI:BAT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


British American Tobacco Kenya Business Description

Address 08 Likoni Road, P. O. Box 30000, Industrial Area, Nairobi, KEN, 00100
British American Tobacco Kenya PLC multi-category consumer goods business that operates internationally. The business activities of the company involves activities ranging from the growing of tobacco leaf to the distribution and sale of finished tobacco products and nicotine products without tobacco. The product portfolio of the company comprises a range of high-quality and creative products, including cigarettes (combustible products), cut-rug tobacco (unprocessed tobacco), and potentially reduced-risk category of tobacco-free oral nicotine products.
69GF Score

Get the complete analysis for NAI:BAT

ROA % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

KES579.00
Price
KES355.31
GF Value