ELF (e.l.f. Beauty) GF Value Rank : 2 (As of Apr. 09, 2025)

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What is e.l.f. Beauty GF Value Rank?

e.l.f. Beauty has the GF Value Rank of 2.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of e.l.f. Beauty's GF Value Rank

For the Household & Personal Products subindustry, e.l.f. Beauty's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

e.l.f. Beauty's GF Value Rank Distribution in the Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, e.l.f. Beauty's GF Value Rank distribution charts can be found below:

* The bar in red indicates where e.l.f. Beauty's GF Value Rank falls into.

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e.l.f. Beauty GF Value Rank Related Terms

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e.l.f. Beauty Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » e.l.f. Beauty Inc (NYSE:ELF) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

0EF:Germany

Address

570 10th Street, Oakland, CA, USA, 94607

Website

https://www.elfcosmetics.com

e.l.f. Beauty Inc is a multi-brand beauty company that offers inclusive, accessible, clean, vegan and cruelty-free cosmetics and skin care products. The Company's mission is to make the best of beauty accessible to every eye, lip, face, and skin concern. The company offers cosmetic accessories for women which include eyeliner, mascara, false eyelashes, lipstick, the foundation for the face, moisturizer, cleanser, and other tools through its stores and e-commerce channels. The products that the company sells are marketed under the e.l.f. Cosmetics, W3LL PEOPLE and Keys Soulcare brands. It carries out sales within the US and internationally, out of which maximum revenue is generated from the US.

Executives

Maureen C. Watson	director	570 10TH STREET, OAKLAND CA 94607
Levitan Lauren Cooks	director	570 10TH STREET, OAKLAND CA 94607
Tarang Amin	director, 10 percent owner, officer: See remarks	C/O SCHIFF NUTRITION INTERNATIONAL, INC., 2002 SOUTH 5070 WEST, SALT LAKE CITY UT 84104
Scott Milsten	officer: See remarks	C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND CA 94607
Jennifer Catherine Hartnett	officer: Chief Commercial Officer	C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND CA 94607
Joshua Allen Franks	officer: SVP, Operations	C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND CA 94607
Richard G Wolford	director
Kory Marchisotto	officer: See Remarks	C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND CA 94607
Mandy J Fields	officer: See Remarks	C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND CA 94607
Beth M Pritchard	director	BORDERS GROUP INC, 100 PHOENIX DRIVE, ANN ARBOR MI 48108
Tiffany F. Daniele	director	C/O USHG ACQUISITION CORP., 853 BROADWAY, 17TH FLOOR, NEW YORK NY 10003
Gayle Tait	director	C/O E.L.F. BEAUTY, INC., 570 10TH STREET, 3RD FLOOR, OAKLAND CA 94607
Baruch Richard F Jr	officer: See remarks	SCHIFF NUTRITION INTERNATIONAL INC, 2002 SOUTH 5070 WEST, SALT LAKE CITY UT 84104-4726
Sabrina Simmons	director	GAP INC., 2 FOLSOM STREET, SAN FRANCISCO CA 94105
Kenneth Jr Mitchell	director	C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND CA 94607