FMBRF (Famous Brands) Momentum Rank: 2 (As of Aug. 02, 2026) — 67% Below Median

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FMBRF Famous Brands Ltd FMBRF
84 GF Score
Price $3.05
GF Value $3.73
! 1 Warning Sign
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What is Famous Brands Momentum Rank?

Famous Brands FMBRF 84 Momentum Rank is 2 as of Aug. 02, 2026, which is 67% below its 10-year median of 6.00. GuruFocus rates FMBRF with a GF Score™ of 84/100 and a GF Value™ of $3.73. The stock has 1 warning sign investors should review.

Famous Brands has the Momentum Rank of 2.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


Famous Brands Momentum Rank Related Terms


FMBRF vs SYY, USFD, PFGC: Momentum Rank Comparison

For the Food Distribution subindustry, Famous Brands's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Famous Brands Momentum Rank vs Retail - Defensive Industry

For the Retail - Defensive industry and Consumer Defensive sector, Famous Brands's Momentum Rank distribution charts can be found below:

* The bar in red indicates where Famous Brands's Momentum Rank falls into.


FMBRF
84GF Score
Famous Brands Ltd FMBRF
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 2 mean?
Famous Brands (FMBRF) has a Momentum Rank of 2 as of Aug. 02, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Famous Brands and its competitors. This is 67% below median its historical median of 6.00. Over the past decade, Famous Brands' Momentum Rank has ranged from 1.00 to 10.00.
Is Famous Brands' Momentum Rank too high?
Famous Brands' current Momentum Rank of 2 is 67% below median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Famous Brands has a GF Score™ of 84/100, reflecting its overall financial health beyond just this single metric.
How does Famous Brands' Momentum Rank compare to SYY and USFD?
Famous Brands' Momentum Rank of 2 can be compared against companies in the Retail - Defensive industry. Historically, Famous Brands' own Momentum Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for a Retail - Defensive company?
A good Momentum Rank depends on the Retail - Defensive industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Famous Brands and its competitors. Famous Brands's current Momentum Rank is 2, which is 67% below median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Famous Brands stock overvalued right now?
Famous Brands (FMBRF) has a current Momentum Rank of 2. The stock's GF Value™ is $3.73, compared to a current price of $3.05 — trading 18.4% below its estimated fair value. The current Momentum Rank is 2, which is 67% below median its 10-year median of 6.00. Famous Brands' overall GF Score™ is 84/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For Famous Brands (FMBRF), the current Momentum Rank is 2 as of Aug. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Famous Brands (FMBRF) Overvalued in 2026?

Based on GuruFocus' analysis, Famous Brands stock appears to be undervalued. The current stock price of $3.05 is trading 18.4% below its estimated GF Value™ of $3.73.

Key valuation signals for FMBRF:

  • Momentum Rank: 2 (67% below median its 10-year median of 6.00)
  • GF Value™: $3.73 vs. price of $3.05 (18.4% below fair value)
  • GF Score™: 84/100 with 1 warning sign

No single metric tells the full story. See the FMBRF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Famous Brands Business Description

Other Exchanges FBR:South Africa
Address 478 James Crescent, P.O. Box 2884, Halfway House, Midrand, GT, ZAF, 1685
Famous Brands Ltd owns a portfolio of roughly 30 restaurant chains in Africa and the United Kingdom. Its brands include Steers, Wimpy, Debonairs Pizza, Fishaways, Mr Biggs, and Mugg & Bean. Franchisees operate all of the company's restaurants. The majority of the company's revenue comes from its supply chain segment, which is responsible for manufacturing restaurant items and delivering the products to the company's franchisees and other customers. More than three-quarters of company's restaurants are in South Africa. The company operates in South America, SADC, AME, and the UK.
84GF Score

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Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.05
Price
$3.73
GF Value