ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Famous Brands's annualized return on capital (ROC %) for the quarter that ended in Feb. 2026 was 29.44%.
As of today (2026-06-24), Famous Brands's WACC % is 9.47%. Famous Brands's ROC % is 23.91% (calculated using TTM income statement data).
Famous Brands generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Famous Brands (OTCPK:FMBRF) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Famous Brands's WACC % is 9.47%. Famous Brands's ROC % is 23.91% (calculated using TTM income statement data).
Famous Brands generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Famous Brands ROC % Related Terms
Famous Brands ROC % Historical Data
* Premium members only.
The historical data trend for Famous Brands's ROC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is two times the semi-annual (Feb. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Famous Brands (FMBRF) has a ROC % of 29.44% as of Feb. 2026. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Famous Brands and its competitors.
Is Famous Brands' ROC % too high?
Famous Brands' current ROC % is 29.44%. The Retail - Defensive industry median ROC % is 5.54. Famous Brands' value of 29.44% is 431.4% above this industry median. Overall, Famous Brands has a GF Score™ of 84/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Famous Brands' ROC % compare to SYY and USFD?
Famous Brands' ROC % of 29.44% can be compared against companies in the Retail - Defensive industry. The industry median ROC % is 5.54. Famous Brands' value of 29.44% is 431.4% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Retail - Defensive company?
The median ROC % among Retail - Defensive companies is 5.54, based on 309 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Famous Brands's current ROC % of 29.44% is 431.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Famous Brands and its competitors. For the Retail - Defensive industry, the median ROC % is 5.54 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Famous Brands's current ROC % is 29.44%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Famous Brands stock overvalued right now?
Based on GuruFocus' analysis, Famous Brands (FMBRF) is currently considered Modestly Undervalued. The stock's GF Value™ is $3.56, compared to a current price of $3.05 — trading 14.5% below its estimated fair value. The current ROC % is 29.44% and 431.4% above the Retail - Defensive industry median of 5.54. Famous Brands' overall GF Score™ is 84/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Famous Brands (FMBRF), the current ROC % is 29.44% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Famous Brands (FMBRF) Overvalued in 2026?
Based on GuruFocus' analysis, Famous Brands stock appears to be undervalued.
The current stock price of $3.05 is trading 14.5% below its estimated GF Value™ of $3.56.
GuruFocus considers Famous Brands to be Modestly Undervalued.
Key valuation signals for FMBRF:
ROC %: 29.44%
GF Value™: $3.56 vs. price of $3.05 (14.5% below fair value)
Industry Position: 431.4% above the Retail - Defensive median
No single metric tells the full story. See the FMBRF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Famous Brands Ltd owns a portfolio of roughly 30 restaurant chains in Africa and the United Kingdom. Its brands include Steers, Wimpy, Debonairs Pizza, Fishaways, Mr Biggs, and Mugg & Bean. Franchisees operate all of the company's restaurants. The majority of the company's revenue comes from its supply chain segment, which is responsible for manufacturing restaurant items and delivering the products to the company's franchisees and other customers. More than three-quarters of company's restaurants are in South Africa. The company operates in South America, SADC, AME, and the UK.
84GF Score
Get the complete analysis for FMBRF
ROC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FMBRF has been successfully added to your 
