GrowGeneration (GrowGeneration) GF Value Rank

: 10 (As of Today)

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GrowGeneration has the GF Value Rank of 10.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison

For the Specialty Retail subindustry, GrowGeneration's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

GrowGeneration GF Value Rank Distribution

For the Retail - Cyclical industry and Consumer Cyclical sector, GrowGeneration's GF Value Rank distribution charts can be found below:

* The bar in red indicates where GrowGeneration's GF Value Rank falls into.

GrowGeneration GF Value Rank Related Terms

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GrowGeneration (GrowGeneration) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » GrowGeneration Corp (NAS:GRWG) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

GRWG:Mexico

Address

5619 DTC Parkway, Suite 900, Greenwood Village, CO, USA, 80111

Website

https://www.growgeneration.com

GrowGeneration Corp owns and operates specialty retail hydroponic and organic gardening stores. The firm is a marketer and distributor of nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems and accessories for hydroponic gardening. The Company has three reportable segments, including retail operations, e-commerce, and distribution and other.

Executives

Michael Salaman	director, officer: President	C/O GROWGENERATION CORP., 1000 WEST MISSISSIPPI AVENUE, DENVER CO 80223
Darren Lampert	director, officer: CEO	C/O GROWGENERATION CORP., 1000 WEST MISSISSIPPI AVENUE, DENVER CO 80233
Gregory Kevin Sanders	officer: Chief Financial Officer	8770 ZIRCON WAY, ARVANDA CO 80007
Dennis Sheldon	officer: See Remarks	C/O GROWGENERATION CORP., 5619 DTC PARKWAY, SUITE 900, GREENWOOD VILLAGE CO 80111
Stephen Kozey	officer: Secretary and VP of Legal	C/O GROWGENERATION CORP., 5619 DTC PARKWAY, SUITE 900, GREENWOOD VILLAGE CO 80111
Eula L Adams	director	9194 E. VASSAR AVE., DENVER CO 80231
Paul Rutenis	officer: Chief Merchandise Officer	500 WESTRIDGE DRIVE, WATSONVILLE CA 95076
Stephen Aiello	director	112 OAK AVE, KENTFIELD CA 94904-1561
Sean Stiefel	director	28 REICHERT CIRCLE, WESTPORT CT 06880
Tony Sullivan	officer: COO	8353 ARAPAHOE PEAK STREET, LITTLETON CO 80125
Jeff Lasher	officer: CFO	500 WESTRIDGE DRIVE, WATSONVILLE CA 95076
Monty R Lamirato	officer: CFO
Merida Capital Partners, Lp	10 percent owner	641 LEXINGTON AVENUE, 18TH FLOOR, NEW YORK NY 10022
Gotham Green Partners Llc	10 percent owner	1437 4TH STREET, SANTA MONICA CA 90401
Mitchell Baruchowitz	10 percent owner	C/O MERIDA MERGER CORP. I, 641 LEXINGTON AVE, 18TH FLOOR, NEW YORK NY 10022