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MYSL (My Screen Mobile) Return-on-Tangible-Asset : -3,746.78% (As of Sep. 2009)


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What is My Screen Mobile Return-on-Tangible-Asset?

Return-on-Tangible-Asset is calculated as Net Income divided by its average total tangible assets. Total tangible assets equals to Total Assets minus Intangible Assets. My Screen Mobile's annualized Net Income for the quarter that ended in Sep. 2009 was $-24.15 Mil. My Screen Mobile's average total tangible assets for the quarter that ended in Sep. 2009 was $0.64 Mil. Therefore, My Screen Mobile's annualized Return-on-Tangible-Asset for the quarter that ended in Sep. 2009 was -3,746.78%.

The historical rank and industry rank for My Screen Mobile's Return-on-Tangible-Asset or its related term are showing as below:

MYSL's Return-on-Tangible-Asset is not ranked *
in the Media - Diversified industry.
Industry Median: 0.44
* Ranked among companies with meaningful Return-on-Tangible-Asset only.

My Screen Mobile Return-on-Tangible-Asset Historical Data

The historical data trend for My Screen Mobile's Return-on-Tangible-Asset can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

My Screen Mobile Return-on-Tangible-Asset Chart

My Screen Mobile Annual Data
Trend Dec07 Dec08
Return-on-Tangible-Asset
-5,250.00 -3,105.96

My Screen Mobile Quarterly Data
Jun07 Sep07 Dec07 Mar08 Jun08 Sep08 Dec08 Mar09 Jun09 Sep09
Return-on-Tangible-Asset Get a 7-Day Free Trial Premium Member Only Premium Member Only -198.71 -643.28 -446.65 -1,834.87 -3,746.78

Competitive Comparison of My Screen Mobile's Return-on-Tangible-Asset

For the Advertising Agencies subindustry, My Screen Mobile's Return-on-Tangible-Asset, along with its competitors' market caps and Return-on-Tangible-Asset data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


My Screen Mobile's Return-on-Tangible-Asset Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, My Screen Mobile's Return-on-Tangible-Asset distribution charts can be found below:

* The bar in red indicates where My Screen Mobile's Return-on-Tangible-Asset falls into.


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My Screen Mobile Return-on-Tangible-Asset Calculation

My Screen Mobile's annualized Return-on-Tangible-Asset for the fiscal year that ended in Dec. 2008 is calculated as:

Return-on-Tangible-Asset=Net Income/( (Total Tangible Assets+Total Tangible Assets)/ count )
(A: Dec. 2008 )  (A: Dec. 2007 )(A: Dec. 2008 )
=Net Income/( (Total Assets - Intangible Assets+Total Assets - Intangible Assets)/ count )
(A: Dec. 2008 )  (A: Dec. 2007 )(A: Dec. 2008 )
=-46.108/( (0.096+2.873)/ 2 )
=-46.108/1.4845
=-3,105.96 %

My Screen Mobile's annualized Return-on-Tangible-Asset for the quarter that ended in Sep. 2009 is calculated as:

Return-on-Tangible-Asset=Net Income/( (Total Tangible Assets+Total Tangible Assets)/ count )
(Q: Sep. 2009 )  (Q: Jun. 2009 )(Q: Sep. 2009 )
=Net Income/( (Total Assets - Intangible Assets+Total Assets - Intangible Assets)/ count )
(Q: Sep. 2009 )  (Q: Jun. 2009 )(Q: Sep. 2009 )
=-24.148/( (0.592+0.697)/ 2 )
=-24.148/0.6445
=-3,746.78 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual Return-on-Tangible-Asset, the net income of the last fiscal year and the average total tangible assets over the fiscal year are used. In calculating the quarterly data, the Net Income data used here is four times the quarterly (Sep. 2009) net income data.


My Screen Mobile  (OTCPK:MYSL) Return-on-Tangible-Asset Explanation

Return-on-Tangible-Asset measures the rate of return on the average total tangible assets (total assets minus intangible assets). Tangible means physical in nature. Intangible Assets are assets that are not physical in nature, and typically "derive their value from legal or intellectual rights." Return-on-Tangible-Asset measures a firm's efficiency at generating profits from its tangible assets. It shows how well a company uses what it has to generate earnings. Return-on-Tangible-Assets can vary drastically across industries. Therefore, Return-on-Tangible-Asset should not be used to compare companies in different industries.


Be Aware

Like ROE and ROA, Return-on-Tangible-Asset is calculated with only 12 months data. Fluctuations in the company’s earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. Return-on-Tangible-Asset can be affected by events such as stock buyback or issuance, and by a company’s tax rate and its interest payment. Return-on-Tangible-Asset may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).

Many analysts argue the higher return the better. Buffett states that really high Return-on-Tangible-Asset may indicate vulnerability in the durability of the competitive advantage.


My Screen Mobile Return-on-Tangible-Asset Related Terms

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My Screen Mobile Business Description

Traded in Other Exchanges
N/A
Address
317-3044 Bloor Street West, Etobicoke, ON, CAN, M8X 2Y8
Website
My Screen Mobile Inc develops next generation tool in the mobile advertising market, bringing permission and incentive marketing to cellular phone subscribers.

My Screen Mobile Headlines

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