Lamar Advertising Co (FRA:6LA) Revenue per Paying User (USD) : 0.00 (As of . 20)

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What is Lamar Advertising Co Revenue per Paying User (USD)?

Revenue per Paying User (USD) is a non-GAAP metric used to assess the average revenue generated from a paying customer.

The historical rank and industry rank for Lamar Advertising Co's Revenue per Paying User (USD) or its related term are showing as below:

FRA:6LA's Revenue per Paying User (USD) is not ranked ^*
in the REITs industry.
Industry Median:
* Ranked among companies with meaningful Revenue per Paying User (USD) only.

Lamar Advertising Co Revenue per Paying User (USD) Historical Data

The historical data trend for Lamar Advertising Co's Revenue per Paying User (USD) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Lamar Advertising Co Revenue per Paying User (USD) Chart

Lamar Advertising Co (FRA:6LA) Revenue per Paying User (USD) Calculation

Revenue per Paying User (USD) is calculated as

Revenue per Paying User (USD)

Total Revenue

Average number of paying users

Lamar Advertising Co (FRA:6LA) Revenue per Paying User (USD) Explanation

Revenue per Paying User (USD), or Average revenue per paying user (ARPPU), is the average revenue a paying user generates during a specified time frame. The difference between ARPPU and average revenue per user (ARPU), is that ARPPU only involves active paying customers instead of the company’s entire customer base. ARPPU is used to assess the profitability garnered from each paying customer and the company’s revenue-generating capabilities. Analysts sometimes prefer ARPPU because it focuses on paying customers.

The ARPPU can be:
1. Used to compare among peer companies – a higher ARPPU is desirable.
2. Used in financial modeling and forecasting to generate revenue forecasts.
3. Used to determine the profitability and revenue generation capacity of a company if analyzed on a trended basis.

Lamar Advertising Co Revenue per Paying User (USD) Related Terms

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Lamar Advertising Co (FRA:6LA) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Real Estate » REITs » Lamar Advertising Co (FRA:6LA) » Definitions » Revenue per Paying User (USD)

Comparable Companies

Traded in Other Exchanges

LAMR:USA

Address

5321 Corporate Boulevard, Baton Rouge, LA, USA, 70808

Website

https://www.lamar.com

Lamar Advertising Co is an outdoor advertising company organized as a real estate investment trust for U.S. federal income tax purposes. Lamar's core revenue-generating activity is leasing space for advertising on billboards, buses, shelters, benches, logo plates, and airport terminals through short-term agreements. The company is involved in this process from ad copy production to the placement and maintenance of physical advertisements. The vast majority of Lamar's revenue comes from renting ad space on its portfolio of static and digital roadside billboard displays in the U.S. The states of Pennsylvania and Texas house a proportion of these. The company's customers are restaurant, service, healthcare, and retail firms in terms of total revenue.

Lamar Advertising Co (FRA:6LA) Headlines

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