Lamar Advertising CoFRA:6LA +0.75%85 ROE % is 41.16% as of Mar. 2026, which is 29% above its 10-year median of 32.03. GuruFocus rates FRA:6LA with a GF Score™ of 85/100 and a GF Value™ of €110.91 (Modestly Overvalued). The stock has 9 warning signs investors should review. Among 933 REITs companies, Lamar Advertising Co ranks better than 98.29% on this metric.
The historical rank and industry rank for Lamar Advertising Co's ROE % or its related term are showing as below:
FRA:6LA'
s ROE % Range Over the Past 10 Years
Min: 20.43 Med: 32.03 Max: 57.04
Current: 55.53
During the past 13 years, Lamar Advertising Co's highest ROE % was 57.04%. The lowest was 20.43%. And the median was 32.03%.
FRA:6LA's ROE % is ranked better than 98.29% of 933
companies
in the REITs industry
Industry Median: 6.15
vs FRA:6LA: 55.53
Lamar Advertising Co (FRA:6LA) ROE % Explanation
ROE % measures the rate of return on the ownership interest (shareholder's equity) of the common stock owners. It measures a firm's efficiency at generating profits from every unit of shareholders' equity (also known as net assets or assets minus liabilities). ROE % shows how well a company uses investment funds to generate earnings growth. ROE %s between 15% and 20% are considered desirable.
The factors that affect a company's ROE % can be illustrated with the three-step DuPont Analysis:
Note:
The net income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data. The same rule applies to Pre-Tax Income and Operating Income.
* In the five-step DuPont Analysis, Operating Income is only available for non-financial companies. Thus, for Insurance companies, we use EBIT as a substitution of Operating Income. For Banks, both Operating Income and EBIT is unavailable. Thus we combined Interest Burden and Operating Margin % into Pretax Margin %, and the DuPont Analysis is divided into four components instead.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Net Income is used.
Because a company can increase its ROE % by having more financial leverage, it is important to watch the equity multiplier when investing in high ROE % companies. Like ROA %, ROE % is calculated with only 12 months data. Fluctuations in company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Asset light businesses require very few assets to generate very high earnings. Their ROE %s can be extremely high.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the REIT - Specialty subindustry, Lamar Advertising Co's ROE %, along with its competitors' market caps and ROE % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Lamar Advertising Co ROE % vs REITs Industry
For the REITs industry and Real Estate sector, Lamar Advertising Co's ROE % distribution charts can be found below:
* The bar in red indicates where Lamar Advertising Co's ROE % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROE %, the net income of the last fiscal year and the average total shareholder equity over the fiscal year are used. In calculating the quarterly data,
the net income data used here is four times the quarterly (Mar. 2026) net income data.
ROE % is displayed in the 30-year financial page.
Lamar Advertising Co (FRA:6LA) has a ROE % of 41.16% as of Mar. 2026. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on Lamar Advertising Co and its competitors. This is 29% above median its historical median of 32.03. Over the past decade, Lamar Advertising Co's ROE % has ranged from 20.43 to 57.04. According to the industry distribution chart, Lamar Advertising Co ranks #16 out of 933 companies in the REITs industry, placing it in the top 1.7%.
Is Lamar Advertising Co's ROE % too high?
Lamar Advertising Co's current ROE % of 41.16% is 29% above median its 10-year median of 32.03. Over the past 10 years, this metric has ranged from a low of 20.43 to a high of 57.04. The REITs industry median ROE % is 6.15. Lamar Advertising Co's value of 41.16% is 569.3% above this industry median. Based on the distribution chart, Lamar Advertising Co ranks #16 out of 933 companies in the REITs industry, which is in the top quartile — a strong position relative to peers. Overall, Lamar Advertising Co has a GF Score™ of 85/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Lamar Advertising Co's ROE % compare to GLPI and WY?
According to the REITs industry distribution chart, Lamar Advertising Co ranks #16 out of 933 companies for ROE %. This places Lamar Advertising Co in the top 2% of its industry — outperforming the majority of peers. The industry median ROE % is 6.15. Lamar Advertising Co's value of 41.16% is 569.3% above this benchmark. Historically, Lamar Advertising Co's own ROE % has ranged from 20.43 to 57.04 over the past decade. While the company's 10-year median is 32.03 vs. the industry median of 6.15, Lamar Advertising Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROE % for a REITs company?
The median ROE % among REITs companies is 6.15, based on 933 companies in the industry. Companies in the top quartile (top 25%) have a ROE % significantly above this median, while those in the bottom quartile fall well below. However, ROE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Lamar Advertising Co's current ROE % of 41.16% is 569.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROE % mean?
A high ROE % can signal that a stock is expensive relative to its fundamentals. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on Lamar Advertising Co and its competitors. For the REITs industry, the median ROE % is 6.15 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Lamar Advertising Co's current ROE % is 41.16%, which is 29% above median its own 10-year median of 32.03. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Lamar Advertising Co stock overvalued right now?
Based on GuruFocus' analysis, Lamar Advertising Co (FRA:6LA) is currently considered Modestly Overvalued. The stock's GF Value™ is €110.91, compared to a current price of €135.00 — trading 21.7% above its estimated fair value. The current ROE % is 41.16%, which is 29% above median its 10-year median of 32.03 and 569.3% above the REITs industry median of 6.15. Lamar Advertising Co's overall GF Score™ is 85/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROE % calculated?
ROE % is calculated from a company's financial statements. For Lamar Advertising Co (FRA:6LA), the current ROE % is 41.16% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Lamar Advertising Co (FRA:6LA) Overvalued in 2026?
Based on GuruFocus' analysis, Lamar Advertising Co stock appears to be overvalued.
The current stock price of €135.00 is trading 21.7% above its estimated GF Value™ of €110.91.
GuruFocus considers Lamar Advertising Co to be Modestly Overvalued.
Key valuation signals for FRA:6LA:
ROE %: 41.16% (29% above median its 10-year median of 32.03)
GF Value™: €110.91 vs. price of €135.00 (21.7% above fair value)
Industry Position: 569.3% above the REITs median (#16 of 933)
No single metric tells the full story. See the FRA:6LA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Lamar Advertising Co is an outdoor advertising company that operates as a real estate investment trust. It is engaged in the outdoor advertising business, operating outdoor advertising displays and logo signs mainly near highway exits, delivering brand-name information on available gas, food, lodging, and camping services. Included in the company's logo sign business are tourism signing contracts. It also provides transit advertising services in airport terminals, on bus shelters, benches, and buses. The company manages its operations through three operating segments: Billboard, which generates maximum revenue, Logo, and Transit Advertising. Geographically, it operates in the United States and Canada.
85GF Score
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