Lamar Advertising CoFRA:6LA +1.53%85 Dividend Yield % is 4.07% as of Jun. 25, 2026, which is 11% below its 10-year median of 4.59. GuruFocus rates FRA:6LA with a GF Score™ of 85/100 and a GF Value™ of €110.21 (Modestly Overvalued). The stock has 9 warning signs investors should review. Among 874 REITs companies, Lamar Advertising Co ranks worse than 83.87% on this metric.
As of today (2026-06-25), the Trailing Annual Dividend Yield of Lamar Advertising Co is 4.07%.
Warning Sign:
Lamar Advertising Co stock Dividend Yield % is close to 3-year low.
The historical rank and industry rank for Lamar Advertising Co's Dividend Yield % or its related term are showing as below:
FRA:6LA'
s Dividend Yield % Range Over the Past 10 Years
Min: 2.1 Med: 4.59 Max: 10.19
Current: 4.07
During the past 13 years, the highest Dividend Yield of Lamar Advertising Co was 10.19%. The lowest was 2.10%. And the median was 4.59%.
FRA:6LA's Dividend Yield % is ranked worse than 83.87% of 874
companies
in the REITs industry
Industry Median: 6.82
vs FRA:6LA: 4.07
If a company's dividend payout ratio is too high, its dividend may not be sustainable. The dividend payout ratio of Lamar Advertising Co is 1.19, which seems too high.
During the past 13 years, the highest Dividend Payout Ratio of Lamar Advertising Co was 1.56. The lowest was 0.87. And the median was 1.05.
During the past 12 months, Lamar Advertising Co's average Dividends Per Share Growth Rate was 10.60% per year.
During the past 3 years, the average Dividends Per Share Growth Rate was 9.70% per year.
During the past 5 years, the average Dividends Per Share Growth Rate was 18.40% per year.
During the past 10 years, the average Dividends Per Share Growth Rate was 7.60% per year.
During the past 13 years, the highest 3-Year average Dividends Per Share Growth Rate of Lamar Advertising Co was 26.00% per year. The lowest was -9.00% per year. And the median was 9.70% per year.
The growth rate is calculated with least square regression.
For more information regarding to dividend, please check our Dividend Page.
* Please note that "special dividend" is not included in the calculation of dividend per share and related fields.
Lamar Advertising Co (FRA:6LA) Dividend Yield % Explanation
Over the long term, the return from dividends has been a significant contributor to the total returns produced by equity securities. Studies by Elroy Dimson, Paul Marsh, and Mike Staunton of Princeton University (2002) found that a market-oriented portfolio, which included reinvested dividends, would have generated nearly 85 times the wealth generated by the same portfolio relying solely on capital gains.
Dividends may also qualify a lower tax rate for investors.
In dividends investing, Payout Ratio and Dividend Growth Rate are the two most important variables for consideration. A lower payout ratio may indicate that the company has more room to increase its dividends.
Lamar Advertising Co Dividend Yield % Related Terms
Lamar Advertising Co Dividend Yield % Historical Data
* Premium members only.
The historical data trend for Lamar Advertising Co's Dividend Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:6LA vs GLPI, WY, SBAC: Dividend Yield % Comparison
For the REIT - Specialty subindustry, Lamar Advertising Co's Dividend Yield %, along with its competitors' market caps and Dividend Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Lamar Advertising Co Dividend Yield % vs REITs Industry
For the REITs industry and Real Estate sector, Lamar Advertising Co's Dividend Yield % distribution charts can be found below:
* The bar in red indicates where Lamar Advertising Co's Dividend Yield % falls into.
Dividend Yield measures how much a company pays out in dividends each year relative to its share price.
Lamar Advertising Co Recent Full-Year* Dividend History
Amount
Ex-date
Record Date
Pay Date
Type
Frequency
Forex Rate
USD 1.600000
2026-06-16
2026-06-16
2026-06-30
Cash Dividend
quarterly
USD:EUR 0.856000
USD 1.600000
2026-03-16
2026-03-16
2026-03-31
Cash Dividend
quarterly
USD:EUR 0.865000
USD 1.550000
2025-12-22
2025-12-22
2025-12-31
Cash Dividend
quarterly
USD:EUR 0.854000
USD 1.550000
2025-09-19
2025-09-19
2025-09-30
Cash Dividend
quarterly
USD:EUR 0.852000
* GuruFocus has an internal rule that if the most recent dividend payment frequency is at least 4 times a year, then the full year will be calculated according to the frequency of payment or the one-year time frame, whichever is stricter.
* GuruFocus converts dividend currency to local traded share price currency in order to calculate dividend yield. Please refer to the last column "Forex Rate" in the above table.
Lamar Advertising Co's Trailing Annual Dividend Yield (%) for Today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Lamar Advertising Co (FRA:6LA) has a Dividend Yield % of 4.07% as of Jun. 25, 2026. Dividend yield is the ratio of company dividends to the share price. View historical data on Lamar Advertising Co and its competitors. This is 11% below median its historical median of 4.59. Over the past decade, Lamar Advertising Co's Dividend Yield % has ranged from 2.10 to 10.19. According to the industry distribution chart, Lamar Advertising Co ranks #733 out of 874 companies in the REITs industry, placing it in the top 83.9%.
Is Lamar Advertising Co's Dividend Yield % too high?
Lamar Advertising Co's current Dividend Yield % of 4.07% is 11% below median its 10-year median of 4.59. Over the past 10 years, this metric has ranged from a low of 2.10 to a high of 10.19. The REITs industry median Dividend Yield % is 6.82. Lamar Advertising Co's value of 4.07% is 40.3% below this industry median. Based on the distribution chart, Lamar Advertising Co ranks #733 out of 874 companies in the REITs industry, which is in the bottom quartile relative to peers. Overall, Lamar Advertising Co has a GF Score™ of 85/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Lamar Advertising Co's Dividend Yield % compare to GLPI and WY?
According to the REITs industry distribution chart, Lamar Advertising Co ranks #733 out of 874 companies for Dividend Yield %. This places Lamar Advertising Co in the lower half of its industry. The industry median Dividend Yield % is 6.82. Lamar Advertising Co's value of 4.07% is 40.3% below this benchmark. Historically, Lamar Advertising Co's own Dividend Yield % has ranged from 2.10 to 10.19 over the past decade. While the company's 10-year median is 4.59 vs. the industry median of 6.82, Lamar Advertising Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Dividend Yield % for a REITs company?
The median Dividend Yield % among REITs companies is 6.82, based on 874 companies in the industry. Companies in the top quartile (top 25%) have a Dividend Yield % significantly above this median, while those in the bottom quartile fall well below. However, Dividend Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Lamar Advertising Co's current Dividend Yield % of 4.07% is 40.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Dividend Yield % mean?
A high Dividend Yield % can signal that a stock is expensive relative to its fundamentals. Dividend yield is the ratio of company dividends to the share price. View historical data on Lamar Advertising Co and its competitors. For the REITs industry, the median Dividend Yield % is 6.82 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Lamar Advertising Co's current Dividend Yield % is 4.07%, which is 11% below median its own 10-year median of 4.59. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Lamar Advertising Co stock overvalued right now?
Based on GuruFocus' analysis, Lamar Advertising Co (FRA:6LA) is currently considered Modestly Overvalued. The stock's GF Value™ is €110.21, compared to a current price of €133.00 — trading 20.7% above its estimated fair value. The current Dividend Yield % is 4.07%, which is 11% below median its 10-year median of 4.59 and 40.3% below the REITs industry median of 6.82. Lamar Advertising Co's overall GF Score™ is 85/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Dividend Yield % calculated?
Dividend Yield % is calculated from a company's financial statements. For Lamar Advertising Co (FRA:6LA), the current Dividend Yield % is 4.07% as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Lamar Advertising Co (FRA:6LA) Overvalued in 2026?
Based on GuruFocus' analysis, Lamar Advertising Co stock appears to be overvalued.
The current stock price of €133.00 is trading 20.7% above its estimated GF Value™ of €110.21.
GuruFocus considers Lamar Advertising Co to be Modestly Overvalued.
Key valuation signals for FRA:6LA:
Dividend Yield %: 4.07% (11% below median its 10-year median of 4.59)
GF Value™: €110.21 vs. price of €133.00 (20.7% above fair value)
Industry Position: 40.3% below the REITs median (#733 of 874)
No single metric tells the full story. See the FRA:6LA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Lamar Advertising Co is an outdoor advertising company that operates as a real estate investment trust. It is engaged in the outdoor advertising business, operating outdoor advertising displays and logo signs mainly near highway exits, delivering brand-name information on available gas, food, lodging, and camping services. Included in the company's logo sign business are tourism signing contracts. It also provides transit advertising services in airport terminals, on bus shelters, benches, and buses. The company manages its operations through three operating segments: Billboard, which generates maximum revenue, Logo, and Transit Advertising. Geographically, it operates in the United States and Canada.
85GF Score
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