Lamar Advertising Co (FRA:6LA) Beneish M-Score: -2.63 (As of Jun. 25, 2026)


FRA:6LA Lamar Advertising Co FRA:6LA
85 GF Score
Price €133.00
GF Value €110.21
Valuation Modestly Overvalued
! 9 Warning Signs
View Full Analysis

What is Lamar Advertising Co Beneish M-Score?

Lamar Advertising Co FRA:6LA +1.53% 85 Beneish M-Score is -2.63 as of Jun. 25, 2026. GuruFocus rates FRA:6LA with a GF Score™ of 85/100 and a GF Value™ of €110.21 (Modestly Overvalued). The stock has 9 warning signs investors should review. Among 765 REITs companies, Lamar Advertising Co ranks better than 65.36% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -2.63 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Lamar Advertising Co's Beneish M-Score or its related term are showing as below:

FRA:6LA' s Beneish M-Score Range Over the Past 10 Years
Min: -2.91   Med: -2.66   Max: -2.52
Current: -2.63

During the past 13 years, the highest Beneish M-Score of Lamar Advertising Co was -2.52. The lowest was -2.91. And the median was -2.66.


Lamar Advertising Co Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Lamar Advertising Co's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Lamar Advertising Co Beneish M-Score Chart

Lamar Advertising Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only -2.61 -2.70 -2.60 -2.80 -2.66

Lamar Advertising Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -2.89 -2.82 -2.91 -2.66 -2.63

FRA:6LA vs GLPI, WY, SBAC: Beneish M-Score Comparison

For the REIT - Specialty subindustry, Lamar Advertising Co's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Lamar Advertising Co Beneish M-Score vs REITs Industry

For the REITs industry and Real Estate sector, Lamar Advertising Co's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Lamar Advertising Co's Beneish M-Score falls into.


FRA:6LA
85GF Score
Lamar Advertising Co FRA:6LA
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Lamar Advertising Co Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Lamar Advertising Co for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 1.0257+0.528 * 0.9958+0.404 * 0.996+0.892 * 0.9574+0.115 * 1.453
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 0.9794+4.679 * -0.050315-0.327 * 1.0251
=-2.69

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Mar26) TTM:Last Year (Mar25) TTM:
Total Receivables was €280 Mil.
Revenue was 456.723 + 508.926 + 498.881 + 502.263 = €1,967 Mil.
Gross Profit was 298.156 + 344.643 + 338.947 + 340.328 = €1,322 Mil.
Total Current Assets was €369 Mil.
Total Assets was €5,980 Mil.
Property, Plant and Equipment(Net PPE) was €2,759 Mil.
Depreciation, Depletion and Amortization(DDA) was €284 Mil.
Selling, General, & Admin. Expense(SGA) was €319 Mil.
Total Current Liabilities was €636 Mil.
Long-Term Debt & Capital Lease Obligation was €3,905 Mil.
Net Income was 87.613 + 130.055 + 120.774 + 133.826 = €472 Mil.
Non Operating Income was 10.901 + -0.149 + 0.122 + 3.47 = €14 Mil.
Cash Flow from Operations was 127.492 + 231.571 + 200.78 + 198.965 = €759 Mil.
Total Receivables was €285 Mil.
Revenue was 467.523 + 553.486 + 508.286 + 525.118 = €2,054 Mil.
Gross Profit was 301.026 + 375.494 + 343.777 + 354.865 = €1,375 Mil.
Total Current Assets was €375 Mil.
Total Assets was €6,056 Mil.
Property, Plant and Equipment(Net PPE) was €2,781 Mil.
Depreciation, Depletion and Amortization(DDA) was €436 Mil.
Selling, General, & Admin. Expense(SGA) was €340 Mil.
Total Current Liabilities was €663 Mil.
Long-Term Debt & Capital Lease Obligation was €3,823 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(279.875 / 1966.793) / (285.025 / 2054.413)
=0.1423 / 0.138738
=1.0257

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(1375.162 / 2054.413) / (1322.074 / 1966.793)
=0.66937 / 0.672198
=0.9958

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (368.826 + 2758.635) / 5980.046) / (1 - (374.916 + 2780.716) / 6056.137)
=0.477017 / 0.478936
=0.996

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=1966.793 / 2054.413
=0.9574

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(436.211 / (436.211 + 2780.716)) / (283.948 / (283.948 + 2758.635))
=0.135599 / 0.093325
=1.453

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(319.164 / 1966.793) / (340.39 / 2054.413)
=0.162276 / 0.165687
=0.9794

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((3905.283 + 635.753) / 5980.046) / ((3822.902 + 663.494) / 6056.137)
=0.759365 / 0.740802
=1.0251

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(472.268 - 14.344 - 758.808) / 5980.046
=-0.050315

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Lamar Advertising Co has a M-score of -2.69 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -2.63 mean?
Lamar Advertising Co (FRA:6LA) has a Beneish M-Score of -2.63 as of Jun. 25, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Lamar Advertising Co and its competitors. According to the industry distribution chart, Lamar Advertising Co ranks #265 out of 765 companies in the REITs industry, placing it in the top 34.6%.
Is Lamar Advertising Co's Beneish M-Score too high?
Lamar Advertising Co's current Beneish M-Score is -2.63. Based on the distribution chart, Lamar Advertising Co ranks #265 out of 765 companies in the REITs industry, which is above the industry midpoint. Overall, Lamar Advertising Co has a GF Score™ of 85/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Lamar Advertising Co's Beneish M-Score compare to GLPI and WY?
According to the REITs industry distribution chart, Lamar Advertising Co ranks #265 out of 765 companies for Beneish M-Score. This puts Lamar Advertising Co in the upper half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a REITs company?
A good Beneish M-Score depends on the REITs industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Lamar Advertising Co and its competitors. Lamar Advertising Co's current Beneish M-Score is -2.63. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Lamar Advertising Co stock overvalued right now?
Based on GuruFocus' analysis, Lamar Advertising Co (FRA:6LA) is currently considered Modestly Overvalued. The stock's GF Value™ is €110.21, compared to a current price of €133.00 — trading 20.7% above its estimated fair value. The current Beneish M-Score is -2.63. Lamar Advertising Co's overall GF Score™ is 85/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Lamar Advertising Co (FRA:6LA), the current Beneish M-Score is -2.63 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Lamar Advertising Co (FRA:6LA) Overvalued in 2026?

Based on GuruFocus' analysis, Lamar Advertising Co stock appears to be overvalued. The current stock price of €133.00 is trading 20.7% above its estimated GF Value™ of €110.21. GuruFocus considers Lamar Advertising Co to be Modestly Overvalued.

Key valuation signals for FRA:6LA:

  • Beneish M-Score: -2.63
  • GF Value™: €110.21 vs. price of €133.00 (20.7% above fair value)
  • GF Score™: 85/100 with 9 warning signs

No single metric tells the full story. See the FRA:6LA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Lamar Advertising Co Business Description

Industry Real EstateREITs
Other Exchanges LAMR:USA6LA:Germany
Address 5321 Corporate Boulevard, Baton Rouge, LA, USA, 70808
Lamar Advertising Co is an outdoor advertising company that operates as a real estate investment trust. It is engaged in the outdoor advertising business, operating outdoor advertising displays and logo signs mainly near highway exits, delivering brand-name information on available gas, food, lodging, and camping services. Included in the company's logo sign business are tourism signing contracts. It also provides transit advertising services in airport terminals, on bus shelters, benches, and buses. The company manages its operations through three operating segments: Billboard, which generates maximum revenue, Logo, and Transit Advertising. Geographically, it operates in the United States and Canada.
85GF Score

Get the complete analysis for FRA:6LA

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€133.00
Price
€110.21
GF Value