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Lamar Advertising Co (FRA:6LA) 3-Year ROIIC % : 28.22% (As of Dec. 2023)


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What is Lamar Advertising Co 3-Year ROIIC %?

3-Year Return on Invested Incremental Capital (3-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 3-year. Lamar Advertising Co's 3-Year ROIIC % for the quarter that ended in Dec. 2023 was 28.22%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.

The industry rank for Lamar Advertising Co's 3-Year ROIIC % or its related term are showing as below:

FRA:6LA's 3-Year ROIIC % is ranked better than
86.99% of 692 companies
in the REITs industry
Industry Median: 3.91 vs FRA:6LA: 28.22

Lamar Advertising Co 3-Year ROIIC % Historical Data

The historical data trend for Lamar Advertising Co's 3-Year ROIIC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Lamar Advertising Co 3-Year ROIIC % Chart

Lamar Advertising Co Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
3-Year ROIIC %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 4.47 -2.29 3.26 4.81 28.22

Lamar Advertising Co Quarterly Data
Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24
3-Year ROIIC % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only - 28.22 - - -

Competitive Comparison of Lamar Advertising Co's 3-Year ROIIC %

For the REIT - Specialty subindustry, Lamar Advertising Co's 3-Year ROIIC %, along with its competitors' market caps and 3-Year ROIIC % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Lamar Advertising Co's 3-Year ROIIC % Distribution in the REITs Industry

For the REITs industry and Real Estate sector, Lamar Advertising Co's 3-Year ROIIC % distribution charts can be found below:

* The bar in red indicates where Lamar Advertising Co's 3-Year ROIIC % falls into.



Lamar Advertising Co 3-Year ROIIC % Calculation

Lamar Advertising Co's 3-Year ROIIC % for the quarter that ended in Dec. 2023 is calculated as:

3-Year ROIIC %=3-Year Incremental Net Operating Profit After Taxes (NOPAT)**/3-Year Incremental Invested Capital**
=( 602.4959871 (Dec. 2023) - 323.4908468 (Dec. 2020) )/( 6223.528 (Dec. 2023) - 4811.188 (Dec. 2020) )
=279.0051403/1412.34
=19.75%***

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

** Annual data of NOPAT and Invested Capital was used to calculate 3-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.


Lamar Advertising Co  (FRA:6LA) 3-Year ROIIC % Explanation

Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.

High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.

Be Aware

It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.


Lamar Advertising Co 3-Year ROIIC % Related Terms

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Lamar Advertising Co Business Description

Traded in Other Exchanges
Address
5321 Corporate Boulevard, Baton Rouge, LA, USA, 70808
Lamar Advertising Co is an outdoor advertising company organized as a real estate investment trust for U.S. federal income tax purposes. Lamar's core revenue-generating activity is leasing space for advertising on billboards, buses, shelters, benches, logo plates, and airport terminals through short-term agreements. The company is involved in this process from ad copy production to the placement and maintenance of physical advertisements. The vast majority of Lamar's revenue comes from renting ad space on its portfolio of static and digital roadside billboard displays in the U.S. The states of Pennsylvania and Texas house a proportion of these. The company's customers are restaurant, service, healthcare, and retail firms in terms of total revenue.

Lamar Advertising Co Headlines

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