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Suja LifeSUJA +4.63%10 ROA % is -5.06% as of Dec. 2025. GuruFocus rates SUJA with a GF Score™ of 10/100. The stock has 2 warning signs investors should review. Among 116 Beverages - Non-Alcoholic companies, Suja Life ranks worse than 87.07% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Suja Life's annualizedNet Income for the quarter that ended in Dec. 2025 was $-21.3 Mil.
Suja Life's average Total Assets over the quarter that ended in Dec. 2025 was $419.9 Mil. Therefore, Suja Life's annualized ROA % for the quarter that ended in Dec. 2025 was -5.06%.
The historical rank and industry rank for Suja Life's ROA % or its related term are showing as below:
SUJA'
s ROA % Range Over the Past 10 Years
Min: -5.5 Med: -5.06 Max: -4.83
Current: -5.06
During the past 3 years, Suja Life's highest ROA % was -4.83%. The lowest was -5.50%. And the median was -5.06%.
SUJA's ROA % is ranked worse than 87.07% of 116
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 5.775
vs SUJA: -5.06
Suja Life (NAS:SUJA) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is one times the annual (Dec. 2025) net income data. The Revenue data used here is one times the annual (Dec. 2025) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Suja Life ROA % Related Terms
Suja Life ROA % Historical Data
* Premium members only.
The historical data trend for Suja Life's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Suja Life ROA % Chart
Suja Life Annual Data
Trend
Dec23
Dec24
Dec25
ROA %
-5.50
-4.83
-5.06
Suja Life Semi-Annual Data
Dec23
Dec24
Dec25
ROA %
-5.50
-4.83
-5.06
SUJA vs BUDA, ZVIA, BRFH: ROA % Comparison
For the Beverages - Non-Alcoholic subindustry, Suja Life's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Suja Life ROA % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Suja Life's ROA % distribution charts can be found below:
* The bar in red indicates where Suja Life's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is one times the annual (Dec. 2025) net income data.
ROA % is displayed in the 30-year financial page.
Suja Life (SUJA) has a ROA % of -5.06% as of Dec. 2025. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Suja Life and its competitors. According to the industry distribution chart, Suja Life ranks #101 out of 116 companies in the Beverages - Non-Alcoholic industry, placing it in the top 87.1%.
Is Suja Life's ROA % too high?
Suja Life's current ROA % is -5.06%. Based on the distribution chart, Suja Life ranks #101 out of 116 companies in the Beverages - Non-Alcoholic industry, which is in the bottom quartile relative to peers. Overall, Suja Life has a GF Score™ of 10/100, reflecting its overall financial health beyond just this single metric.
How does Suja Life's ROA % compare to BUDA and ZVIA?
According to the Beverages - Non-Alcoholic industry distribution chart, Suja Life ranks #101 out of 116 companies for ROA %. This places Suja Life in the lower half of its industry. The industry median ROA % is 5.78. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Beverages - Non-Alcoholic company?
The median ROA % among Beverages - Non-Alcoholic companies is 5.78, based on 116 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Suja Life and its competitors. For the Beverages - Non-Alcoholic industry, the median ROA % is 5.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Suja Life's current ROA % is -5.06%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Suja Life stock overvalued right now?
Suja Life (SUJA) has a current ROA % of -5.06%. The current ROA % is -5.06%. Suja Life's overall GF Score™ is 10/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Suja Life (SUJA), the current ROA % is -5.06% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Suja Life Inc operates a beverage platform focused on producing and selling products such as cold-pressed juices, wellness shots, and functional sodas. Its portfolio includes brands such as Suja Organic, Vive Organic, and Slice. The Company operates and manages its business in two operating segments, which are also reportable segments: i) Suja Core: It produces and distributes cold-pressed fresh juice and cold-pressed juice shots. ii) Emerging Brands: It consists of recently acquired or launched brands and products that are still in the early stages of revenue scale, market development, or distribution build-out. The majority of revenue is derived from Suja Core.
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