SUJA (Suja Life) ROCE %: -4.91% (As of Dec. 2025)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

SUJA Suja Life Inc SUJA
10 GF Score
Price $10.39
! 2 Warning Signs
View Full Analysis

What is Suja Life ROCE %?

Suja Life SUJA +4.63% 10 ROCE % is -4.91% as of Dec. 2025. GuruFocus rates SUJA with a GF Score™ of 10/100. The stock has 2 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Suja Life's annualized ROCE % for the quarter that ended in Dec. 2025 was -4.91%.

Suja Life  (NAS:SUJA) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Suja Life ROCE % Related Terms

Suja Life ROCE % Historical Data

* Premium members only.

The historical data trend for Suja Life's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Suja Life ROCE % Chart

Suja Life Annual Data
Trend Dec23 Dec24 Dec25
ROCE %
-1.87 0.39 -4.91

Suja Life Semi-Annual Data
Dec23 Dec24 Dec25
ROCE % -1.87 0.39 -4.91
SUJA
10GF Score
Suja Life Inc SUJA
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Suja Life ROCE % Calculation

Suja Life's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=-18.104/( ( (414.211 - 45.677) + (425.577 - 56.494) )/ 2 )
=-18.104/( (368.534+369.083)/ 2 )
=-18.104/368.8085
=-4.91 %

Suja Life's ROCE % of for the quarter that ended in Dec. 2025 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Dec. 2025 )  (Q: Dec. 2024 )(Q: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Dec. 2025 )  (Q: Dec. 2024 )(Q: Dec. 2025 )
=-18.104/( ( (414.211 - 45.677) + (425.577 - 56.494) )/ 2 )
=-18.104/( ( 368.534 + 369.083 )/ 2 )
=-18.104/368.8085
=-4.91 %

(1) Note: The EBIT data used here is one times the annual (Dec. 2025) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of -4.91% mean?
Suja Life (SUJA) has a ROCE % of -4.91% as of Dec. 2025.
Is Suja Life's ROCE % too high?
Suja Life's current ROCE % is -4.91%. Overall, Suja Life has a GF Score™ of 10/100, reflecting its overall financial health beyond just this single metric.
How does Suja Life's ROCE % compare to BUDA and ZVIA?
Suja Life's ROCE % of -4.91% can be compared against companies in the Beverages - Non-Alcoholic industry. The industry median ROCE % is 12.40. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Beverages - Non-Alcoholic company?
The median ROCE % among Beverages - Non-Alcoholic companies is 12.40, based on 114 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Beverages - Non-Alcoholic industry, the median ROCE % is 12.40 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Suja Life's current ROCE % is -4.91%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Suja Life stock overvalued right now?
Suja Life (SUJA) has a current ROCE % of -4.91%. The current ROCE % is -4.91%. Suja Life's overall GF Score™ is 10/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Suja Life (SUJA), the current ROCE % is -4.91% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Suja Life Business Description

Address 3831 Ocean Ranch Boulevard, Oceanside, CA, USA, 92056
Suja Life Inc operates a beverage platform focused on producing and selling products such as cold-pressed juices, wellness shots, and functional sodas. Its portfolio includes brands such as Suja Organic, Vive Organic, and Slice. The Company operates and manages its business in two operating segments, which are also reportable segments: i) Suja Core: It produces and distributes cold-pressed fresh juice and cold-pressed juice shots. ii) Emerging Brands: It consists of recently acquired or launched brands and products that are still in the early stages of revenue scale, market development, or distribution build-out. The majority of revenue is derived from Suja Core.
10GF Score

Get the complete analysis for SUJA

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$10.39
Price