Colgate-Palmolive CoBUE:CL -0.98%73 ROC (Joel Greenblatt) % is 80.68% as of Mar. 2026, which is 12% below its 10-year median of 91.76. GuruFocus rates BUE:CL with a GF Score™ of 73/100 and a GF Value™ of ARS49,175.04 (Fairly Valued). The stock has 3 warning signs investors should review. Among 1,969 Consumer Packaged Goods companies, Colgate-Palmolive Co ranks better than 93.25% on this metric.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. Colgate-Palmolive Co's annualized ROC (Joel Greenblatt) % for the quarter that ended in Mar. 2026 was 80.68%.
The historical rank and industry rank for Colgate-Palmolive Co's ROC (Joel Greenblatt) % or its related term are showing as below:
BUE:CL'
s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: 66.49 Med: 91.76 Max: 102.6
Current: 71.6
During the past 13 years, Colgate-Palmolive Co's highest ROC (Joel Greenblatt) % was 102.60%. The lowest was 66.49%. And the median was 91.76%.
BUE:CL's ROC (Joel Greenblatt) % is ranked better than 93.25% of 1969
companies
in the Consumer Packaged Goods industry
Industry Median: 11.99
vs BUE:CL: 71.60
Colgate-Palmolive Co's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was -3.50% per year.
Colgate-Palmolive Co (BUE:CL) ROC (Joel Greenblatt) % Explanation
The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.
Colgate-Palmolive Co ROC (Joel Greenblatt) % Related Terms
Colgate-Palmolive Co ROC (Joel Greenblatt) % Historical Data
* Premium members only.
The historical data trend for Colgate-Palmolive Co's ROC (Joel Greenblatt) % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Colgate-Palmolive Co ROC (Joel Greenblatt) % Chart
BUE:CL vs KVUE, KMB, EL: ROC (Joel Greenblatt) % Comparison
For the Household & Personal Products subindustry, Colgate-Palmolive Co's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Colgate-Palmolive Co ROC (Joel Greenblatt) % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Colgate-Palmolive Co's ROC (Joel Greenblatt) % distribution charts can be found below:
* The bar in red indicates where Colgate-Palmolive Co's ROC (Joel Greenblatt) % falls into.
Colgate-Palmolive Co ROC (Joel Greenblatt) % Calculation
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:
EBIT stands for Earnings Before Interest and Taxes.
Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.
GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.
Note:
The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a ROC (Joel Greenblatt) % of 80.68% mean?
Colgate-Palmolive Co (BUE:CL) has a ROC (Joel Greenblatt) % of 80.68% as of Mar. 2026. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Colgate-Palmolive Co and its competitors. This is 12% below median its historical median of 91.76. Over the past decade, Colgate-Palmolive Co's ROC (Joel Greenblatt) % has ranged from 66.49 to 102.60. According to the industry distribution chart, Colgate-Palmolive Co ranks #133 out of 1969 companies in the Consumer Packaged Goods industry, placing it in the top 6.8%.
Is Colgate-Palmolive Co's ROC (Joel Greenblatt) % too high?
Colgate-Palmolive Co's current ROC (Joel Greenblatt) % of 80.68% is 12% below median its 10-year median of 91.76. Over the past 10 years, this metric has ranged from a low of 66.49 to a high of 102.60. The Consumer Packaged Goods industry median ROC (Joel Greenblatt) % is 11.99. Colgate-Palmolive Co's value of 80.68% is 572.9% above this industry median. Based on the distribution chart, Colgate-Palmolive Co ranks #133 out of 1969 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Colgate-Palmolive Co has a GF Score™ of 73/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Colgate-Palmolive Co's ROC (Joel Greenblatt) % compare to KVUE and KMB?
According to the Consumer Packaged Goods industry distribution chart, Colgate-Palmolive Co ranks #133 out of 1969 companies for ROC (Joel Greenblatt) %. This places Colgate-Palmolive Co in the top 7% of its industry — outperforming the majority of peers. The industry median ROC (Joel Greenblatt) % is 11.99. Colgate-Palmolive Co's value of 80.68% is 572.9% above this benchmark. Historically, Colgate-Palmolive Co's own ROC (Joel Greenblatt) % has ranged from 66.49 to 102.60 over the past decade. While the company's 10-year median is 91.76 vs. the industry median of 11.99, Colgate-Palmolive Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC (Joel Greenblatt) % for a Consumer Packaged Goods company?
The median ROC (Joel Greenblatt) % among Consumer Packaged Goods companies is 11.99, based on 1,969 companies in the industry. Companies in the top quartile (top 25%) have a ROC (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, ROC (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Colgate-Palmolive Co's current ROC (Joel Greenblatt) % of 80.68% is 572.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC (Joel Greenblatt) % mean?
A high ROC (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Colgate-Palmolive Co and its competitors. For the Consumer Packaged Goods industry, the median ROC (Joel Greenblatt) % is 11.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Colgate-Palmolive Co's current ROC (Joel Greenblatt) % is 80.68%, which is 12% below median its own 10-year median of 91.76. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Colgate-Palmolive Co stock overvalued right now?
Based on GuruFocus' analysis, Colgate-Palmolive Co (BUE:CL) is currently considered Fairly Valued. The stock's GF Value™ is ARS49,175.04, compared to a current price of ARS48,280.00 — trading 1.8% below its estimated fair value. The current ROC (Joel Greenblatt) % is 80.68%, which is 12% below median its 10-year median of 91.76 and 572.9% above the Consumer Packaged Goods industry median of 11.99. Colgate-Palmolive Co's overall GF Score™ is 73/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC (Joel Greenblatt) % calculated?
ROC (Joel Greenblatt) % is calculated from a company's financial statements. For Colgate-Palmolive Co (BUE:CL), the current ROC (Joel Greenblatt) % is 80.68% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Colgate-Palmolive Co (BUE:CL) Overvalued in 2026?
Based on GuruFocus' analysis, Colgate-Palmolive Co stock appears to be undervalued.
The current stock price of ARS48,280.00 is trading 1.8% below its estimated GF Value™ of ARS49,175.04.
GuruFocus considers Colgate-Palmolive Co to be Fairly Valued.
Key valuation signals for BUE:CL:
ROC (Joel Greenblatt) %: 80.68% (12% below median its 10-year median of 91.76)
GF Value™: ARS49,175.04 vs. price of ARS48,280.00 (1.8% below fair value)
Industry Position: 572.9% above the Consumer Packaged Goods median (#133 of 1969)
No single metric tells the full story. See the BUE:CL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Since its founding in 1806, Colgate-Palmolive has grown into a leading player in the household and personal care industry. In addition to its namesake oral care line (which accounts for more than 40% of its total sales), the firm manufactures shampoos, shower gels, deodorants, and home care products sold in over 200 countries. International sales account for about 70% of its total business, including nearly half from emerging regions. It also owns specialty pet food maker Hill's (almost one-fourth of sales), which sells the majority of its products through veterinarians and specialty pet retailers.
73GF Score
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