Brandbucket Media & Technology (BOM:543439) ROC % : 1.17% (As of Sep. 2024)

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What is Brandbucket Media & Technology ROC %?

ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Brandbucket Media & Technology's annualized return on capital (ROC %) for the quarter that ended in Sep. 2024 was 1.17%.

As of today (2025-03-30), Brandbucket Media & Technology's WACC % is 16.13%. Brandbucket Media & Technology's ROC % is 1.36% (calculated using TTM income statement data). Brandbucket Media & Technology earns returns that do not match up to its cost of capital. It will destroy value as it grows.

Brandbucket Media & Technology ROC % Historical Data

The historical data trend for Brandbucket Media & Technology's ROC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Brandbucket Media & Technology ROC % Chart

Brandbucket Media & Technology Annual Data

Trend

Mar21

Mar22

Mar23

Mar24

ROC %

11.56

4.20

1.30

1.51

Brandbucket Media & Technology Semi-Annual Data
	Mar21	Sep21	Mar22	Sep22	Mar23	Sep23	Mar24	Sep24
ROC %	Get a 7-Day Free Trial			2.25	1.37	2.92	1.23	1.17

Brandbucket Media & Technology ROC % Calculation

Brandbucket Media & Technology's annualized Return on Capital (ROC %) for the fiscal year that ended in Mar. 2024 is calculated as:

	ROC % (A: Mar. 2024 )
=	NOPAT	/	Average Invested Capital
=	Operating Income * ( 1 - Tax Rate % )	/	( (Invested Capital (A: Mar. 2023 )	+	Invested Capital (A: Mar. 2024 ))	/ count )
=	11.428 * ( 1 - 25.81% )	/	( (327.971	+	795.479)	/ 2 )
=	8.4784332	/	561.725
=	1.51 %

where

	Invested Capital		(A: Mar. 2023 )
=	Total Assets	-	Accounts Payable & Accrued Expense	-	Excess Cash
=	Total Assets	-	Accounts Payable & Accrued Expense	-	( Cash, Cash Equivalents, Marketable Securities	-	max(0, Total Current Liabilities	-	Total Current Assets	+	Cash, Cash Equivalents, Marketable Securities	))
=	375.951	-	24.067	-	( 23.913	-	max(0, 24.067	-	77.224	+	23.913	))
=	327.971

	Invested Capital		(A: Mar. 2024 )
=	Total Assets	-	Accounts Payable & Accrued Expense	-	Excess Cash
=	Total Assets	-	Accounts Payable & Accrued Expense	-	( Cash, Cash Equivalents, Marketable Securities	-	max(0, Total Current Liabilities	-	Total Current Assets	+	Cash, Cash Equivalents, Marketable Securities	))
=	1096.717	-	292.633	-	( 8.605	-	max(0, 297.522	-	640.223	+	8.605	))
=	795.479

Brandbucket Media & Technology's annualized Return on Capital (ROC %) for the quarter that ended in Sep. 2024 is calculated as:

	ROC % (Q: Sep. 2024 )
=	NOPAT	/	Average Invested Capital
=	Operating Income * ( 1 - Tax Rate % )	/	( (Invested Capital (Q: Mar. 2024 )	+	Invested Capital (Q: Sep. 2024 ))	/ count )
=	9.558 * ( 1 - 25.52% )	/	( (795.479	+	421.656)	/ 2 )
=	7.1187984	/	608.5675
=	1.17 %

where

	Invested Capital		(Q: Mar. 2024 )
=	Total Assets	-	Accounts Payable & Accrued Expense	-	Excess Cash
=	Total Assets	-	Accounts Payable & Accrued Expense	-	( Cash, Cash Equivalents, Marketable Securities	-	max(0, Total Current Liabilities	-	Total Current Assets	+	Cash, Cash Equivalents, Marketable Securities	))
=	1096.717	-	292.633	-	( 8.605	-	max(0, 297.522	-	640.223	+	8.605	))
=	795.479

	Invested Capital		(Q: Sep. 2024 )
=	Total Assets	-	Accounts Payable & Accrued Expense	-	Excess Cash
=	Total Assets	-	Accounts Payable & Accrued Expense	-	( Cash, Cash Equivalents, Marketable Securities	-	max(0, Total Current Liabilities	-	Total Current Assets	+	Cash, Cash Equivalents, Marketable Securities	))
=	478.949	-	55.727	-	( 1.566	-	max(0, 29.169	-	374.035	+	1.566	))
=	421.656

Note: The Operating Income data used here is two times the semi-annual (Sep. 2024) data.

Brandbucket Media & Technology (BOM:543439) ROC % Explanation

ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.

There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.

Why is ROC % important?

Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.

As of today, Brandbucket Media & Technology's WACC % is 16.13%. Brandbucket Media & Technology's ROC % is 1.36% (calculated using TTM income statement data). Brandbucket Media & Technology earns returns that do not match up to its cost of capital. It will destroy value as it grows.

Be Aware

Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.

Brandbucket Media & Technology ROC % Related Terms

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Brandbucket Media & Technology Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Brandbucket Media & Technology Ltd (BOM:543439) » Definitions » ROC %

Comparable Companies

Traded in Other Exchanges

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Address

New Link Road, Anna Nagar, Office No. 302, 3rd Floor Kilfire Premises Co Op Soc Ltd, C-17, Dalia Industrial Area, Near Fun Republic Cinema, Andheri West, Mumbai, MH, IND, 400053

Website

https://www.brandbucketmediatech.in

Brandbucket Media & Technology Ltd is engaged in media and technology operating services. Its offerings include digital marketing, ground events, event management, marketing technology services, outdoor media, and print media. The company's primary offering is in outdoor or out-of-home media company also known as OOH advertising. The offering of outdoor media includes advertising on hoardings, billboards on roads, highways, streets, lamp post boards, mobile sign trucks, kiosks, traffic booths, etc.

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