Reddit (MEX:RDDT) ROC % : 58.23% (As of Dec. 2024)

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What is Reddit ROC %?

ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Reddit's annualized return on capital (ROC %) for the quarter that ended in Dec. 2024 was 58.23%.

As of today (2025-03-25), Reddit's WACC % is 10.24%. Reddit's ROC % is -173.46% (calculated using TTM income statement data). Reddit earns returns that do not match up to its cost of capital. It will destroy value as it grows.

Reddit ROC % Historical Data

The historical data trend for Reddit's ROC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Reddit ROC % Chart

Reddit Annual Data

Trend

Dec20

Dec21

Dec22

Dec23

Dec24

ROC %

-46.15

-76.67

-70.43

-46.57

-169.06

Reddit Quarterly Data
	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24
ROC %	Get a 7-Day Free Trial													3.99	-814.11	-46.42	9.01	58.23

Reddit ROC % Calculation

Reddit's annualized Return on Capital (ROC %) for the fiscal year that ended in Dec. 2024 is calculated as:

	ROC % (A: Dec. 2024 )
=	NOPAT	/	Average Invested Capital
=	Operating Income * ( 1 - Tax Rate % )	/	( (Invested Capital (A: Dec. 2023 )	+	Invested Capital (A: Dec. 2024 ))	/ count )
=	-11691.038 * ( 1 - 0.19% )	/	( (5220.294	+	8584.352)	/ 2 )
=	-11668.8250278	/	6902.323
=	-169.06 %

where

	Invested Capital		(A: Dec. 2023 )
=	Total Assets	-	Accounts Payable & Accrued Expense	-	Excess Cash
=	Total Assets	-	Accounts Payable & Accrued Expense	-	( Cash, Cash Equivalents, Marketable Securities	-	max(0, Total Current Liabilities	-	Total Current Assets	+	Cash, Cash Equivalents, Marketable Securities	))
=	27098.827	-	1286.699	-	( 20591.834	-	max(0, 2267.25	-	25116.574	+	20591.834	))
=	5220.294

	Invested Capital		(A: Dec. 2024 )
=	Total Assets	-	Accounts Payable & Accrued Expense	-	Excess Cash
=	Total Assets	-	Accounts Payable & Accrued Expense	-	( Cash, Cash Equivalents, Marketable Securities	-	max(0, Total Current Liabilities	-	Total Current Assets	+	Cash, Cash Equivalents, Marketable Securities	))
=	48731.324	-	1755.612	-	( 38391.36	-	max(0, 3671.104	-	46370.584	+	38391.36	))
=	8584.352

Reddit's annualized Return on Capital (ROC %) for the quarter that ended in Dec. 2024 is calculated as:

	ROC % (Q: Dec. 2024 )
=	NOPAT	/	Average Invested Capital
=	Operating Income * ( 1 - Tax Rate % )	/	( (Invested Capital (Q: Sep. 2024 )	+	Invested Capital (Q: Dec. 2024 ))	/ count )
=	4410.732 * ( 1 - -1.5% )	/	( (6791.991	+	8584.352)	/ 2 )
=	4476.89298	/	7688.1715
=	58.23 %

where

	Invested Capital		(Q: Sep. 2024 )
=	Total Assets	-	Accounts Payable & Accrued Expense	-	Excess Cash
=	Total Assets	-	Accounts Payable & Accrued Expense	-	( Cash, Cash Equivalents, Marketable Securities	-	max(0, Total Current Liabilities	-	Total Current Assets	+	Cash, Cash Equivalents, Marketable Securities	))
=	42761.582	-	1610.667	-	( 34358.924	-	max(0, 3392.324	-	40578.381	+	34358.924	))
=	6791.991

	Invested Capital		(Q: Dec. 2024 )
=	Total Assets	-	Accounts Payable & Accrued Expense	-	Excess Cash
=	Total Assets	-	Accounts Payable & Accrued Expense	-	( Cash, Cash Equivalents, Marketable Securities	-	max(0, Total Current Liabilities	-	Total Current Assets	+	Cash, Cash Equivalents, Marketable Securities	))
=	48731.324	-	1755.612	-	( 38391.36	-	max(0, 3671.104	-	46370.584	+	38391.36	))
=	8584.352

Note: The Operating Income data used here is four times the quarterly (Dec. 2024) data.

Reddit (MEX:RDDT) ROC % Explanation

ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.

There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.

Why is ROC % important?

Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.

As of today, Reddit's WACC % is 10.24%. Reddit's ROC % is -173.46% (calculated using TTM income statement data). Reddit earns returns that do not match up to its cost of capital. It will destroy value as it grows.

Be Aware

Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.

Reddit ROC % Related Terms

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Reddit Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Reddit Inc (MEX:RDDT) » Definitions » ROC %

Comparable Companies

Traded in Other Exchanges

RDDT:USA

Address

303 2nd Street, South Tower, 5th Floor, San Francisco, CA, USA, 94107

Website

https://www.redditinc.com

Reddit Inc is engaged in providing internet content. The company provides online human connections to communities, endless conversation, sports, business, crypto, television, and others. It generates a majority of revenue through the sale of advertising on mobile applications and websites. Other revenue consists of revenue from content licensing, Reddit Premium subscriptions, and products within the user economy.