AppLovin (FRA:6RV) ROCE % : 52.92% (As of Dec. 2024)

View and export this data going back to 2021. Start your Free Trial

What is AppLovin ROCE %?

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. AppLovin's annualized ROCE % for the quarter that ended in Dec. 2024 was 52.92%.

AppLovin ROCE % Historical Data

The historical data trend for AppLovin's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

AppLovin ROCE % Chart

AppLovin Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

ROCE %

Get a 7-Day Free Trial

-4.43

4.29

-0.64

13.34

41.86

AppLovin Quarterly Data
	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24
ROCE %	Get a 7-Day Free Trial															23.02	30.75	35.56	46.48	52.92

AppLovin ROCE % Calculation

AppLovin's annualized ROCE % for the fiscal year that ended in Dec. 2024 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2024 )		(A: Dec. 2023 )		(A: Dec. 2024 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2024 )		(A: Dec. 2023 )		(A: Dec. 2024 )
	=	1809.023	/	( ( (4914.374 - 865.76)	+	(5605.142 - 1009.886) )	/ 2 )
	=	1809.023	/	( (4048.614	+	4595.256)	/ 2 )
	=	1809.023	/	4321.935
	=	41.86 %

AppLovin's ROCE % of for the quarter that ended in Dec. 2024 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Dec. 2024 )		(Q: Sep. 2024 )		(Q: Dec. 2024 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Dec. 2024 )		(Q: Sep. 2024 )		(Q: Dec. 2024 )
	=	2327.612	/	( ( (4903.678 - 702.362)	+	(5605.142 - 1009.886) )	/ 2 )
	=	2327.612	/	( ( 4201.316	+	4595.256 )	/ 2 )
	=	2327.612	/	4398.286
	=	52.92 %

(1) Note: The EBIT data used here is four times the quarterly (Dec. 2024) EBIT data.

AppLovin (FRA:6RV) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

AppLovin ROCE % Related Terms

Thank you for viewing the detailed overview of AppLovin's ROCE % provided by GuruFocus.com. Please click on the following links to see related term pages.

AppLovin Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » AppLovin Corp (FRA:6RV) » Definitions » ROCE %

Comparable Companies

Traded in Other Exchanges

APP:USA APP:Mexico

Address

1100 Page Mill Road, Palo Alto, CA, USA, 94304

Website

https://www.applovin.com

AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.

AppLovin Headlines

No Headlines