KRED (KonaRed) ROCE %: 0.00% (As of Dec. 2017)


What is KonaRed ROCE %?

KonaRed KRED ROCE % is 0.00% as of Dec. 2017.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. KonaRed's annualized ROCE % for the quarter that ended in Dec. 2017 was 0.00%.

KonaRed  (OTCPK:KRED) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

KonaRed ROCE % Related Terms

KonaRed ROCE % Historical Data

* Premium members only.

The historical data trend for KonaRed's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

KonaRed ROCE % Chart

KonaRed Annual Data
Trend May11 May12 May13 Dec14 Dec15 Dec16 Dec17
ROCE %
Get a 7-Day Free Trial -280.00 -1,429.19 -844.05 -622,800.00 0.00

KonaRed Quarterly Data
Feb13 May13 Aug13 Dec13 Mar14 Jun14 Sep14 Dec14 Mar15 Jun15 Sep15 Dec15 Mar16 Jun16 Sep16 Dec16 Mar17 Jun17 Sep17 Dec17
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

KonaRed ROCE % Calculation

KonaRed's annualized ROCE % for the fiscal year that ended in Dec. 2017 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2017 )  (A: Dec. 2016 )(A: Dec. 2017 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2017 )  (A: Dec. 2016 )(A: Dec. 2017 )
=-13.862/( ( (0.467 - 0.658) + (1.973 - 9.882) )/ 2 )
=-13.862/( (-0.191+-7.909)/ 2 )
=-13.862/-4.05
=342.27 %

KonaRed's ROCE % of for the quarter that ended in Dec. 2017 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Dec. 2017 )  (Q: Sep. 2017 )(Q: Dec. 2017 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Dec. 2017 )  (Q: Sep. 2017 )(Q: Dec. 2017 )
=-46.928/( ( (0.781 - 1.259) + (1.973 - 9.882) )/ 2 )
=-46.928/( ( -0.478 + -7.909 )/ 2 )
=-46.928/-4.1935
=0 %

(1) Note: The EBIT data used here is four times the quarterly (Dec. 2017) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of 0.00% mean?
KonaRed (KRED) has a ROCE % of 0.00% as of Dec. 2017.
Is KonaRed's ROCE % too high?
KonaRed's current ROCE % is 0.00%.
How does KonaRed's ROCE % compare to MOJO and RMHBD?
KonaRed's ROCE % of 0.00% can be compared against companies in the Beverages - Non-Alcoholic industry. The industry median ROCE % is 12.40. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Beverages - Non-Alcoholic company?
The median ROCE % among Beverages - Non-Alcoholic companies is 12.40, based on 114 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Beverages - Non-Alcoholic industry, the median ROCE % is 12.40 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. KonaRed's current ROCE % is 0.00%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is KonaRed stock overvalued right now?
KonaRed (KRED) has a current ROCE % of 0.00%. The current ROCE % is 0.00%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For KonaRed (KRED), the current ROCE % is 0.00% as of Dec. 2017. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

KonaRed Business Description

Address 2042 Corte Del Nogal, Suite 200, Carlsbad, CA, USA, 92011
KonaRed Corp is engaged in the business of distributing, marketing and selling of retail sale the food and beverage products based on the fruit of the coffee plant. Its products are coffee fruit wellness drink and KonaRed Antioxidant Juice. The company produces Ready to Drink 12oz Cold Brew Coffee varieties, Bag in the Box, Key Kegs, a complete line of whole bean and ground Kona Coffee Beans including RTD Antioxidant Juices and Hawaiian Coffee Fruit nutritional supplements. It also has an industrial ingredient supply division. Its products are sold throughout the US and can be found in select Vons, Albertsons, Publix, Pavilions, Costco, Ralphs, Fred Meyer, King Soopers, Smiths, Kroger, Safeway, Vitamin Shoppe, Target, Whole Foods, 7-Eleven, and many other retail outlets.