ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. KonaRed's annualized return on invested capital (ROIC %) for the quarter that ended in Dec. 2017 was -94.06%.
As of today (2026-06-25), KonaRed's WACC % is 0.00%. KonaRed's ROIC % is 0.00% (calculated using TTM income statement data).
KonaRed earns returns that do not match up to its cost of capital. It will destroy value as it grows.
KonaRed (OTCPK:KRED) ROIC % Explanation
ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROIC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, KonaRed's WACC % is 0.00%. KonaRed's ROIC % is 0.00% (calculated using TTM income statement data).
KonaRed earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROIC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
KonaRed ROIC % Related Terms
KonaRed ROIC % Historical Data
* Premium members only.
The historical data trend for KonaRed's ROIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Non-Alcoholic subindustry, KonaRed's ROIC %, along with its competitors' market caps and ROIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
KonaRed ROIC % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, KonaRed's ROIC % distribution charts can be found below:
* The bar in red indicates where KonaRed's ROIC % falls into.
Note:
The Operating Income data used here is four times the quarterly (Dec. 2017) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
KonaRed (KRED) has a ROIC % of -94.06% as of Dec. 2017. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on KonaRed and its competitors.
Is KonaRed's ROIC % too high?
KonaRed's current ROIC % is -94.06%.
How does KonaRed's ROIC % compare to MOJO and RMHBD?
KonaRed's ROIC % of -94.06% can be compared against companies in the Beverages - Non-Alcoholic industry. The industry median ROIC % is 8.72. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROIC % for a Beverages - Non-Alcoholic company?
The median ROIC % among Beverages - Non-Alcoholic companies is 8.72, based on 114 companies in the industry. Companies in the top quartile (top 25%) have a ROIC % significantly above this median, while those in the bottom quartile fall well below. However, ROIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROIC % mean?
A high ROIC % can signal that a stock is expensive relative to its fundamentals. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on KonaRed and its competitors. For the Beverages - Non-Alcoholic industry, the median ROIC % is 8.72 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. KonaRed's current ROIC % is -94.06%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is KonaRed stock overvalued right now?
KonaRed (KRED) has a current ROIC % of -94.06%. The current ROIC % is -94.06%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROIC % calculated?
ROIC % is calculated from a company's financial statements. For KonaRed (KRED), the current ROIC % is -94.06% as of Dec. 2017. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
KonaRed Corp is engaged in the business of distributing, marketing and selling of retail sale the food and beverage products based on the fruit of the coffee plant. Its products are coffee fruit wellness drink and KonaRed Antioxidant Juice. The company produces Ready to Drink 12oz Cold Brew Coffee varieties, Bag in the Box, Key Kegs, a complete line of whole bean and ground Kona Coffee Beans including RTD Antioxidant Juices and Hawaiian Coffee Fruit nutritional supplements. It also has an industrial ingredient supply division. Its products are sold throughout the US and can be found in select Vons, Albertsons, Publix, Pavilions, Costco, Ralphs, Fred Meyer, King Soopers, Smiths, Kroger, Safeway, Vitamin Shoppe, Target, Whole Foods, 7-Eleven, and many other retail outlets.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
KRED has been successfully added to your 