Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
CCA IndustriesCAWW -23.81%37 10-Year ROIIC % is 0.37 as of Nov. 2025. GuruFocus rates CAWW with a GF Score™ of 37/100 and a GF Value™ of $0.25 (Significantly Overvalued). The stock has 4 warning signs investors should review. Among 1,598 Consumer Packaged Goods companies, CCA Industries ranks worse than 62.02% on this metric.
10-Year Return on Invested Incremental Capital (10-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 10-year.
CCA Industries's 10-Year ROIIC % for the quarter that ended in Nov. 2025 was 0.37%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
The industry rank for CCA Industries's 10-Year ROIIC % or its related term are showing as below:
CAWW's 10-Year ROIIC % is ranked worse than 62.02% of 1598
companies
in the Consumer Packaged Goods industry
Industry Median: 4.065
vs CAWW: 0.37
CCA Industries (OTCPK:CAWW) 10-Year ROIIC % Explanation
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
CCA Industries 10-Year ROIIC % Related Terms
CCA Industries 10-Year ROIIC % Historical Data
* Premium members only.
The historical data trend for CCA Industries's 10-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CAWW vs BYAH, NASO, TANH: 10-Year ROIIC % Comparison
For the Household & Personal Products subindustry, CCA Industries's 10-Year ROIIC %, along with its competitors' market caps and 10-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
CCA Industries 10-Year ROIIC % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, CCA Industries's 10-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where CCA Industries's 10-Year ROIIC % falls into.
CCA Industries's 10-Year ROIIC % for the quarter that ended in Nov. 2025 is calculated as:
10-Year ROIIC %
=
10-Year Incremental Net Operating Profit After Taxes (NOPAT)**
/
10-Year Incremental Invested Capital**
=
( -0.611 (Nov. 2025) - -0.5729601 (Nov. 2015) )
/
( 3.759 (Nov. 2025) - 13.98 (Nov. 2015) )
=
-0.0380399
/
-10.221
=
0.37%***
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Annual data of NOPAT and Invested Capital was used to calculate 10-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
CCA Industries (CAWW) has a 10-Year ROIIC % of 0.37 as of Nov. 2025. 10-Year ROIIC % measures the change in earnings as a percentage of change in investment over 10-year. View historical data on CCA Industries and its competitors. According to the industry distribution chart, CCA Industries ranks #991 out of 1598 companies in the Consumer Packaged Goods industry, placing it in the top 62%.
Is CCA Industries' 10-Year ROIIC % too high?
CCA Industries' current 10-Year ROIIC % is 0.37. The Consumer Packaged Goods industry median 10-Year ROIIC % is 4.07. CCA Industries' value of 0.37 is 90.9% below this industry median. Based on the distribution chart, CCA Industries ranks #991 out of 1598 companies in the Consumer Packaged Goods industry, which is below the industry midpoint. Overall, CCA Industries has a GF Score™ of 37/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does CCA Industries' 10-Year ROIIC % compare to BYAH and NASO?
According to the Consumer Packaged Goods industry distribution chart, CCA Industries ranks #991 out of 1598 companies for 10-Year ROIIC %. This places CCA Industries in the lower half of its industry. The industry median 10-Year ROIIC % is 4.07. CCA Industries' value of 0.37 is 90.9% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 10-Year ROIIC % for a Consumer Packaged Goods company?
The median 10-Year ROIIC % among Consumer Packaged Goods companies is 4.07, based on 1,598 companies in the industry. Companies in the top quartile (top 25%) have a 10-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 10-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. CCA Industries's current 10-Year ROIIC % of 0.37 is 90.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 10-Year ROIIC % mean?
A high 10-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 10-Year ROIIC % measures the change in earnings as a percentage of change in investment over 10-year. View historical data on CCA Industries and its competitors. For the Consumer Packaged Goods industry, the median 10-Year ROIIC % is 4.07 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. CCA Industries's current 10-Year ROIIC % is 0.37. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is CCA Industries stock overvalued right now?
Based on GuruFocus' analysis, CCA Industries (CAWW) is currently considered Significantly Overvalued. The stock's GF Value™ is $0.25, compared to a current price of $0.40 — trading 60% above its estimated fair value. The current 10-Year ROIIC % is 0.37 and 90.9% below the Consumer Packaged Goods industry median of 4.07. CCA Industries' overall GF Score™ is 37/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 10-Year ROIIC % calculated?
10-Year ROIIC % is calculated from a company's financial statements. For CCA Industries (CAWW), the current 10-Year ROIIC % is 0.37 as of Nov. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is CCA Industries (CAWW) Overvalued in 2026?
Based on GuruFocus' analysis, CCA Industries stock appears to be overvalued.
The current stock price of $0.40 is trading 60% above its estimated GF Value™ of $0.25.
GuruFocus considers CCA Industries to be Significantly Overvalued.
Key valuation signals for CAWW:
10-Year ROIIC %: 0.37
GF Value™: $0.25 vs. price of $0.40 (60% above fair value)
Industry Position: 90.9% below the Consumer Packaged Goods median (#991 of 1598)
No single metric tells the full story. See the CAWW stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
CCA Industries Inc is a fast-moving consumer goods company. It is engaged in manufacturing and distributing health and beauty aid products. The company markets its products under several brand names such as Plus+White, Sudden Change, Nutra Nail, Bikini Zone, Hair Off, Solar Sense, Sunset Cafe, Lobe Miracle and Scar Zone. Its products are marketed and sold to the drug, food chains, mass merchandisers, and wholesale beauty aids distributors throughout the United States and Canada.
37GF Score
Get the complete analysis for CAWW
10-Year ROIIC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
CAWW has been successfully added to your 
