PlaySide Studios (ASX:PLY) Selling, General, & Admin. Expense: A$36.82 Mil (TTM As of Dec. 2025)


ASX:PLY PlaySide Studios Ltd ASX:PLY
34 GF Score
Price A$0.12
GF Value A$0.45
Valuation Possible Value Trap
! 3 Warning Signs
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What is PlaySide Studios Selling, General, & Admin. Expense?

PlaySide Studios ASX:PLY 34 Selling, General, & Admin. Expense is A$36.82 Mil as of Dec. 2025. GuruFocus rates ASX:PLY with a GF Score™ of 34/100 and a GF Value™ of A$0.45 (Possible Value Trap). The stock has 3 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. PlaySide Studios's selling, general, & admin. expense for the six months ended in Dec. 2025 was A$18.45 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was A$36.82 Mil.


PlaySide Studios  (ASX:PLY) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


PlaySide Studios Selling, General, & Admin. Expense Related Terms


PlaySide Studios Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for PlaySide Studios's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

PlaySide Studios Selling, General, & Admin. Expense Chart

PlaySide Studios Annual Data
Trend Jun20 Jun21 Jun22 Jun23 Jun24 Jun25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial 14.88 19.28 34.12 42.02 49.87

PlaySide Studios Semi-Annual Data
Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only 24.19 17.83 31.51 18.37 18.45

ASX:PLY vs NTES, EA, TTWO: Selling, General, & Admin. Expense Comparison

For the Electronic Gaming & Multimedia subindustry, PlaySide Studios's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


PlaySide Studios Selling, General, & Admin. Expense vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, PlaySide Studios's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where PlaySide Studios's Selling, General, & Admin. Expense falls into.


ASX:PLY
34GF Score
PlaySide Studios Ltd ASX:PLY
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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PlaySide Studios Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was A$36.82 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of A$36.82 Mil mean?
PlaySide Studios (ASX:PLY) has a Selling, General, & Admin. Expense of A$36.82 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on PlaySide Studios and its competitors.
Is PlaySide Studios' Selling, General, & Admin. Expense too high?
PlaySide Studios' current Selling, General, & Admin. Expense is A$36.82 Mil. Overall, PlaySide Studios has a GF Score™ of 34/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does PlaySide Studios' Selling, General, & Admin. Expense compare to NTES and EA?
PlaySide Studios' Selling, General, & Admin. Expense of A$36.82 Mil can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for an Interactive Media company?
A good Selling, General, & Admin. Expense depends on the Interactive Media industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on PlaySide Studios and its competitors. PlaySide Studios's current Selling, General, & Admin. Expense is A$36.82 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PlaySide Studios stock overvalued right now?
Based on GuruFocus' analysis, PlaySide Studios (ASX:PLY) is currently considered Possible Value Trap. The stock's GF Value™ is A$0.45, compared to a current price of A$0.12 — trading 73.3% below its estimated fair value. The current Selling, General, & Admin. Expense is A$36.82 Mil. PlaySide Studios' overall GF Score™ is 34/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For PlaySide Studios (ASX:PLY), the current Selling, General, & Admin. Expense is A$36.82 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is PlaySide Studios (ASX:PLY) Overvalued in 2026?

Based on GuruFocus' analysis, PlaySide Studios stock appears to be undervalued. The current stock price of A$0.12 is trading 73.3% below its estimated GF Value™ of A$0.45. GuruFocus considers PlaySide Studios to be Possible Value Trap.

Key valuation signals for ASX:PLY:

  • Selling, General, & Admin. Expense: A$36.82 Mil
  • GF Value™: A$0.45 vs. price of A$0.12 (73.3% below fair value)
  • GF Score™: 34/100 with 3 warning signs

No single metric tells the full story. See the ASX:PLY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


PlaySide Studios Business Description

Other Exchanges QJ9:Germany
Address 75 Crockford Street, Level 1, Port Melbourne, Melbourne, VIC, AUS, 3207
PlaySide Studios Ltd is a video game developer in Australia. The company delivers games across four platforms: Mobile, Virtual Reality (VR), Augmented Reality (AR), and PC. Some of its games include Ghost Pop, Flush Force, Defend the Bits, Dumb Ways to Dash, and many others. The company has one reportable segment, the development and monetization of mobile, PC, and console video games.
34GF Score

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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$0.12
Price
A$0.45
GF Value