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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Ultimate Products's selling, general, & admin. expense for the
six
months ended in Jan. 2026 was £13.7 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jan. 2026 was £26.2 Mil.
Ultimate Products (CHIX:ULTPl) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Ultimate Products Selling, General, & Admin. Expense Related Terms
Ultimate Products Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Ultimate Products's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Ultimate Products Selling, General, & Admin. Expense Chart
CHIX:ULTPL vs SN, SGI, MHK: Selling, General, & Admin. Expense Comparison
For the Furnishings, Fixtures & Appliances subindustry, Ultimate Products's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Ultimate Products Selling, General, & Admin. Expense vs Furnishings, Fixtures & Appliances Industry
For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Ultimate Products's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Ultimate Products's Selling, General, & Admin. Expense falls into.
Ultimate Products Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jan. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was £26.2 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of £26.2 Mil mean?
Ultimate Products (CHIX:ULTPL) has a Selling, General, & Admin. Expense of £26.2 Mil as of Jan. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Ultimate Products and its competitors.
Is Ultimate Products' Selling, General, & Admin. Expense too high?
Ultimate Products' current Selling, General, & Admin. Expense is £26.2 Mil. Overall, Ultimate Products has a GF Score™ of 64/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Ultimate Products' Selling, General, & Admin. Expense compare to SN and SGI?
Ultimate Products' Selling, General, & Admin. Expense of £26.2 Mil can be compared against companies in the Furnishings, Fixtures & Appliances industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Furnishings, Fixtures & Appliances company?
A good Selling, General, & Admin. Expense depends on the Furnishings, Fixtures & Appliances industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Ultimate Products and its competitors. Ultimate Products's current Selling, General, & Admin. Expense is £26.2 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Ultimate Products stock overvalued right now?
Based on GuruFocus' analysis, Ultimate Products (CHIX:ULTPL) is currently considered Significantly Undervalued. The stock's GF Value™ is £1.12, compared to a current price of £0.48 — trading 57.5% below its estimated fair value. The current Selling, General, & Admin. Expense is £26.2 Mil. Ultimate Products' overall GF Score™ is 64/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Ultimate Products (CHIX:ULTPL), the current Selling, General, & Admin. Expense is £26.2 Mil as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Ultimate Products (CHIX:ULTPL) Overvalued in 2026?
Based on GuruFocus' analysis, Ultimate Products stock appears to be undervalued.
The current stock price of £0.48 is trading 57.5% below its estimated GF Value™ of £1.12.
GuruFocus considers Ultimate Products to be Significantly Undervalued.
Key valuation signals for CHIX:ULTPL:
Selling, General, & Admin. Expense: £26.2 Mil
GF Value™: £1.12 vs. price of £0.48 (57.5% below fair value)
No single metric tells the full story. See the CHIX:ULTPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Ultimate Products PLC designs, develops and distributes homeware products across its key brands, including the household names Salter and Beldray. Its other brands include Progress, Kleenez, Petra, Maxim, Russell Hobbs, and Intempo among others. The company sells products across different categories, such as small domestic appliances, housewares, laundry, audio, and heating and cooling. Its products are sold to a broad cross-section of both large national and international multi-channel retailers as well as smaller national retail chains, incorporating discount retailers, supermarkets, general retailers, and online retailers. Geographically, the company derives its key revenue from the United Kingdom and the rest from Germany, Rest of Europe and the Rest of the world.
64GF Score
Get the complete analysis for CHIX:ULTPL
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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