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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Everplay Group's selling, general, & admin. expense for the
six
months ended in Dec. 2025 was €9.3 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was €33.3 Mil.
Everplay Group (FRA:2EC) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Everplay Group Selling, General, & Admin. Expense Related Terms
Everplay Group Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Everplay Group's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Everplay Group Selling, General, & Admin. Expense Chart
FRA:2EC vs NTES, EA, TTWO: Selling, General, & Admin. Expense Comparison
For the Electronic Gaming & Multimedia subindustry, Everplay Group's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Everplay Group Selling, General, & Admin. Expense vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Everplay Group's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Everplay Group's Selling, General, & Admin. Expense falls into.
Everplay Group Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was €33.3 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of €33.3 Mil mean?
Everplay Group (FRA:2EC) has a Selling, General, & Admin. Expense of €33.3 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Everplay Group and its competitors.
Is Everplay Group's Selling, General, & Admin. Expense too high?
Everplay Group's current Selling, General, & Admin. Expense is €33.3 Mil. Overall, Everplay Group has a GF Score™ of 80/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Everplay Group's Selling, General, & Admin. Expense compare to NTES and EA?
Everplay Group's Selling, General, & Admin. Expense of €33.3 Mil can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for an Interactive Media company?
A good Selling, General, & Admin. Expense depends on the Interactive Media industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Everplay Group and its competitors. Everplay Group's current Selling, General, & Admin. Expense is €33.3 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Everplay Group stock overvalued right now?
Based on GuruFocus' analysis, Everplay Group (FRA:2EC) is currently considered Modestly Undervalued. The stock's GF Value™ is €3.43, compared to a current price of €2.68 — trading 21.9% below its estimated fair value. The current Selling, General, & Admin. Expense is €33.3 Mil. Everplay Group's overall GF Score™ is 80/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Everplay Group (FRA:2EC), the current Selling, General, & Admin. Expense is €33.3 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Everplay Group (FRA:2EC) Overvalued in 2026?
Based on GuruFocus' analysis, Everplay Group stock appears to be undervalued.
The current stock price of €2.68 is trading 21.9% below its estimated GF Value™ of €3.43.
GuruFocus considers Everplay Group to be Modestly Undervalued.
Key valuation signals for FRA:2EC:
Selling, General, & Admin. Expense: €33.3 Mil
GF Value™: €3.43 vs. price of €2.68 (21.9% below fair value)
No single metric tells the full story. See the FRA:2EC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Everplay Group PLC is a holding company. Along with its subsidiaries, it is engaged in the development and publishing of independent (Indie) premium video games, working simulation games, and the development of educational entertainment apps for children. It is involved in identifying, developing, publishing, distributing, and licensing a mix of first-party and third-party IP games, with some of its IPs being Construction Simulator, Police Simulator, Bus Simulator, and Firefighting Simulator etc. The group's operating segments are Games Label, which develops and publishes video games for the digital and physical market; Simulation, which develops and publishes simulation games for the digital and physical market; and Edutainment, which develops educational entertainment apps for children.
80GF Score
Get the complete analysis for FRA:2EC
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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