Nelly Group AB (FRA:CD20) Selling, General, & Admin. Expense: €50.3 Mil (TTM As of Jun. 2026)

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Director of Data and Quant Analytics at GuruFocus
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:CD20 Nelly Group AB FRA:CD20
63 GF Score
Price €3.21
GF Value €3.08
Valuation Fairly Valued
! 4 Warning Signs
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What is Nelly Group AB Selling, General, & Admin. Expense?

Nelly Group AB FRA:CD20 -0.31% 63 Selling, General, & Admin. Expense is €50.3 Mil as of Jun. 2026. GuruFocus rates FRA:CD20 with a GF Score™ of 63/100 and a GF Value™ of €3.08 (Fairly Valued). The stock has 4 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Nelly Group AB's selling, general, & admin. expense for the three months ended in Jun. 2026 was €13.8 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was €50.3 Mil.


Nelly Group AB  (FRA:CD20) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Nelly Group AB Selling, General, & Admin. Expense Related Terms


Nelly Group AB Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Nelly Group AB's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Nelly Group AB Selling, General, & Admin. Expense Chart

Nelly Group AB Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 66.06 56.56 44.24 42.48 47.87

Nelly Group AB Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 12.85 10.73 13.99 11.74 13.85

FRA:CD20 vs TJX, ROST, BURL: Selling, General, & Admin. Expense Comparison

For the Apparel Retail subindustry, Nelly Group AB's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Nelly Group AB Selling, General, & Admin. Expense vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Nelly Group AB's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Nelly Group AB's Selling, General, & Admin. Expense falls into.


FRA:CD20
63GF Score
Nelly Group AB FRA:CD20
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Nelly Group AB Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €50.3 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of €50.3 Mil mean?
Nelly Group AB (FRA:CD20) has a Selling, General, & Admin. Expense of €50.3 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Nelly Group AB and its competitors.
Is Nelly Group AB's Selling, General, & Admin. Expense too high?
Nelly Group AB's current Selling, General, & Admin. Expense is €50.3 Mil. Overall, Nelly Group AB has a GF Score™ of 63/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Nelly Group AB's Selling, General, & Admin. Expense compare to TJX and ROST?
Nelly Group AB's Selling, General, & Admin. Expense of €50.3 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Retail - Cyclical company?
A good Selling, General, & Admin. Expense depends on the Retail - Cyclical industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Nelly Group AB and its competitors. Nelly Group AB's current Selling, General, & Admin. Expense is €50.3 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Nelly Group AB stock overvalued right now?
Based on GuruFocus' analysis, Nelly Group AB (FRA:CD20) is currently considered Fairly Valued. The stock's GF Value™ is €3.08, compared to a current price of €3.21 — trading 4.4% above its estimated fair value. The current Selling, General, & Admin. Expense is €50.3 Mil. Nelly Group AB's overall GF Score™ is 63/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Nelly Group AB (FRA:CD20), the current Selling, General, & Admin. Expense is €50.3 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Nelly Group AB (FRA:CD20) Overvalued in 2026?

Based on GuruFocus' analysis, Nelly Group AB stock appears to be overvalued. The current stock price of €3.21 is trading 4.4% above its estimated GF Value™ of €3.08. GuruFocus considers Nelly Group AB to be Fairly Valued.

Key valuation signals for FRA:CD20:

  • Selling, General, & Admin. Expense: €50.3 Mil
  • GF Value™: €3.08 vs. price of €3.21 (4.4% above fair value)
  • GF Score™: 63/100 with 4 warning signs

No single metric tells the full story. See the FRA:CD20 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Nelly Group AB Business Description

Address c/o Nelly NLY AB, Lundbygatan 1, P.O. Box 690, Boras, SWE, 501 13
Nelly Group AB is active in the retail industry. The company offers a wide range of fashion and accessories to mainly young women in the Nordic region. At the core is the own brand Nelly, which is marketed and sold in combination with a well-composed portfolio of external brands. The company sells directly to its target group via digital customers, mainly Nelly.com. Geographically, the company generates a majority of its revenue from Sweden, and the rest from Other Nordic regions, and the Rest of the world.
63GF Score

Get the complete analysis for FRA:CD20

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€3.21
Price
€3.08
GF Value