RONN (RONN) Selling, General, & Admin. Expense : $3.59 Mil (TTM As of Jun. 2005)

RONN Selling, General, & Admin. Expense Chart

RONN Annual Data
	Trend	Sep94	Sep95	Sep96	Sep97	Sep98	Sep99	Sep00	Sep01	Sep02	Sep03
Selling, General, & Admin. Expense		Get a 7-Day Free Trial					4.10	3.79	3.45	3.87	4.17

RONN Quarterly Data
	Sep00	Dec00	Mar01	Jun01	Sep01	Dec01	Mar02	Jun02	Sep02	Dec02	Mar03	Jun03	Sep03	Dec03	Mar04	Jun04	Sep04	Dec04	Mar05	Jun05
Selling, General, & Admin. Expense	Get a 7-Day Free Trial															1.10	0.77	0.98	1.02	0.81

Competitive Comparison of RONN's Selling, General, & Admin. Expense

For the Software - Application subindustry, RONN's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

RONN's Selling, General, & Admin. Expense Distribution in the Software Industry

For the Software industry and Technology sector, RONN's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where RONN's Selling, General, & Admin. Expense falls into.

RONN Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2005 adds up the quarterly data reported by the company within the most recent 12 months, which was $3.59 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

RONN  (OTCPK:RONN) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.

RONN Selling, General, & Admin. Expense Related Terms

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RONN Business Description