China Harmony Auto Holding (STU:HA5) Selling, General, & Admin. Expense: €271 Mil (TTM As of Dec. 2025)

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Director of Data and Quant Analytics at GuruFocus
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STU:HA5 China Harmony Auto Holding Ltd STU:HA5
36 GF Score
Price €0.06
GF Value €0.09
Valuation Possible Value Trap
! 4 Warning Signs
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What is China Harmony Auto Holding Selling, General, & Admin. Expense?

China Harmony Auto Holding STU:HA5 -4.61% 36 Selling, General, & Admin. Expense is €271 Mil as of Dec. 2025. GuruFocus rates STU:HA5 with a GF Score™ of 36/100 and a GF Value™ of €0.09 (Possible Value Trap). The stock has 4 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. China Harmony Auto Holding's selling, general, & admin. expense for the six months ended in Dec. 2025 was €139 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was €271 Mil.


China Harmony Auto Holding  (STU:HA5) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


China Harmony Auto Holding Selling, General, & Admin. Expense Related Terms


China Harmony Auto Holding Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for China Harmony Auto Holding's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

China Harmony Auto Holding Selling, General, & Admin. Expense Chart

China Harmony Auto Holding Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 157.94 166.41 153.52 167.95 225.45

China Harmony Auto Holding Semi-Annual Data
Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25 Jun26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 75.60 90.51 86.48 138.61 132.61

STU:HA5 vs CVNA, PAG, ALTB: Selling, General, & Admin. Expense Comparison

For the Auto & Truck Dealerships subindustry, China Harmony Auto Holding's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


China Harmony Auto Holding Selling, General, & Admin. Expense vs Vehicles & Parts Industry

For the Vehicles & Parts industry and Consumer Cyclical sector, China Harmony Auto Holding's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where China Harmony Auto Holding's Selling, General, & Admin. Expense falls into.


STU:HA5
36GF Score
China Harmony Auto Holding Ltd STU:HA5
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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China Harmony Auto Holding Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was €271 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of €271 Mil mean?
China Harmony Auto Holding (STU:HA5) has a Selling, General, & Admin. Expense of €271 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on China Harmony Auto Holding and its competitors.
Is China Harmony Auto Holding's Selling, General, & Admin. Expense too high?
China Harmony Auto Holding's current Selling, General, & Admin. Expense is €271 Mil. Overall, China Harmony Auto Holding has a GF Score™ of 36/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does China Harmony Auto Holding's Selling, General, & Admin. Expense compare to CVNA and PAG?
China Harmony Auto Holding's Selling, General, & Admin. Expense of €271 Mil can be compared against companies in the Vehicles & Parts industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Vehicles & Parts company?
A good Selling, General, & Admin. Expense depends on the Vehicles & Parts industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on China Harmony Auto Holding and its competitors. China Harmony Auto Holding's current Selling, General, & Admin. Expense is €271 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is China Harmony Auto Holding stock overvalued right now?
Based on GuruFocus' analysis, China Harmony Auto Holding (STU:HA5) is currently considered Possible Value Trap. The stock's GF Value™ is €0.09, compared to a current price of €0.06 — trading 35.6% below its estimated fair value. The current Selling, General, & Admin. Expense is €271 Mil. China Harmony Auto Holding's overall GF Score™ is 36/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For China Harmony Auto Holding (STU:HA5), the current Selling, General, & Admin. Expense is €271 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is China Harmony Auto Holding (STU:HA5) Overvalued in 2026?

Based on GuruFocus' analysis, China Harmony Auto Holding stock appears to be undervalued. The current stock price of €0.06 is trading 35.6% below its estimated GF Value™ of €0.09. GuruFocus considers China Harmony Auto Holding to be Possible Value Trap.

Key valuation signals for STU:HA5:

  • Selling, General, & Admin. Expense: €271 Mil
  • GF Value™: €0.09 vs. price of €0.06 (35.6% below fair value)
  • GF Score™: 36/100 with 4 warning signs

No single metric tells the full story. See the STU:HA5 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


China Harmony Auto Holding Business Description

Other Exchanges 03836:Hong KongHA5:Germany
Address Shangwuneihuan Road, 15A, Tower A, World Trade Center Building, CBD Zhengdong New District, Henan Province, Zhengzhou, CHN, 450000
China Harmony Auto Holding Ltd is a China car dealer involved mainly in the business of high-end luxury and ultra-luxury vehicles. The company distributes luxury and ultra-luxury cars in China, including Rolls-Royce, Aston Martin, BMW, Lexus, Land Rover, Ferrari, and Maserati, through more than 70 dealerships dispersed across large and midsize cities such as Beijing, Shanghai, Xiamen, Guangzhou, and Wuhan. The majority of revenue is from mainland China.
36GF Score

Get the complete analysis for STU:HA5

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.06
Price
€0.09
GF Value