Weibo (BSP:W1BO34) Selling and Marketing Expense : R$2,293 Mil (TTM As of Dec. 2023)

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What is Weibo Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Weibo's Selling and Marketing Expense for the three months ended in Dec. 2023 was R$685 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 was R$2,293 Mil.

Weibo Selling and Marketing Expense Historical Data

The historical data trend for Weibo's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Weibo Selling and Marketing Expense Chart

Weibo Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Selling and Marketing Expense

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1,909.98

2,344.02

3,345.90

2,502.62

2,260.87

Weibo Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Selling and Marketing Expense	Get a 7-Day Free Trial															643.43	554.69	511.70	542.15	684.63

Weibo Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 adds up the quarterly data reported by the company within the most recent 12 months, which was R$2,293 Mil.

Weibo Selling and Marketing Expense Related Terms

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Weibo (BSP:W1BO34) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Weibo Corp (BSP:W1BO34) » Definitions » Selling and Marketing Expense

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Traded in Other Exchanges

WB:USA 09898:Hong Kong 0LUG:UK 2WB:Germany WB:Argentina

Address

No. 8 Xinyuan S. Road, 8th Floor, QIHAO Plaza, Chaoyang District, Beijing, CHN, 100027

Website

http://ir.weibo.com

Weibo Corp is a China-based company mainly engaged in the social media advertising business for people to create, discover and distribute content. The Company's activities include Advertising and Marketing, which mainly provides a full range of advertising customization and marketing solutions. The Value-added Services mainly provide services such as membership services on social platforms, online games, live broadcasts, social e-commerce, and others. The Company's main product is the social platform Weibo.

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