PFSB (PFS Bancorp) Selling and Marketing Expense: $0.14 Mil (TTM As of Dec. 2025)

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PFSB PFS Bancorp Inc PFSB
32 GF Score
Price $22.51
GF Value $14.22
Valuation Significantly Overvalued
! 4 Warning Signs
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What is PFS Bancorp Selling and Marketing Expense?

PFS Bancorp PFSB -0.31% 32 Selling and Marketing Expense is $0.14 Mil as of Dec. 2025. GuruFocus rates PFSB with a GF Score™ of 32/100 and a GF Value™ of $14.22 (Significantly Overvalued). The stock has 4 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. PFS Bancorp's Selling and Marketing Expense for the three months ended in Dec. 2025 was $0.02 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2025 was $0.14 Mil.


PFS Bancorp Selling and Marketing Expense Related Terms


PFS Bancorp Selling and Marketing Expense Historical Data

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The historical data trend for PFS Bancorp's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

PFS Bancorp Selling and Marketing Expense Chart

PFS Bancorp Annual Data
Trend Dec23 Dec24 Dec25
Selling and Marketing Expense
0.14 0.14 0.15

PFS Bancorp Quarterly Data
Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25
Selling and Marketing Expense Get a 7-Day Free Trial 0.02 0.04 0.05 0.04 0.02
PFSB
32GF Score
PFS Bancorp Inc PFSB
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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PFS Bancorp Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the quarterly data reported by the company within the most recent 12 months, which was $0.14 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of $0.14 Mil mean?
PFS Bancorp (PFSB) has a Selling and Marketing Expense of $0.14 Mil as of Dec. 2025. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on PFS Bancorp and its competitors.
Is PFS Bancorp's Selling and Marketing Expense too high?
PFS Bancorp's current Selling and Marketing Expense is $0.14 Mil. Overall, PFS Bancorp has a GF Score™ of 32/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does PFS Bancorp's Selling and Marketing Expense compare to HVLM and SOUB?
PFS Bancorp's Selling and Marketing Expense of $0.14 Mil can be compared against companies in the Banks industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Banks company?
A good Selling and Marketing Expense depends on the Banks industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on PFS Bancorp and its competitors. PFS Bancorp's current Selling and Marketing Expense is $0.14 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PFS Bancorp stock overvalued right now?
Based on GuruFocus' analysis, PFS Bancorp (PFSB) is currently considered Significantly Overvalued. The stock's GF Value™ is $14.22, compared to a current price of $22.51 — trading 58.3% above its estimated fair value. The current Selling and Marketing Expense is $0.14 Mil. PFS Bancorp's overall GF Score™ is 32/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For PFS Bancorp (PFSB), the current Selling and Marketing Expense is $0.14 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is PFS Bancorp (PFSB) Overvalued in 2026?

Based on GuruFocus' analysis, PFS Bancorp stock appears to be overvalued. The current stock price of $22.51 is trading 58.3% above its estimated GF Value™ of $14.22. GuruFocus considers PFS Bancorp to be Significantly Overvalued.

Key valuation signals for PFSB:

  • Selling and Marketing Expense: $0.14 Mil
  • GF Value™: $14.22 vs. price of $22.51 (58.3% above fair value)
  • GF Score™: 32/100 with 4 warning signs

No single metric tells the full story. See the PFSB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


PFS Bancorp Business Description

Address 1730 Fourth Street, Peru, IL, USA, 61354
PFS Bancorp Inc is a federal chartered mutual savings bank. The Bank is engaged in providing a full range of banking and financial services to individual and corporate customers in northern Illinois, LaSalle County, from its two facilities located in Peru, Illinois. It involves Personal banking, Business banking, Digital Banking, Loans, Retirement Services, Consumer banking services including checking accounts, savings accounts and certificates of deposit and Others.
32GF Score

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Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$22.51
Price
$14.22
GF Value