PRDSY (Prada SpA) Selling and Marketing Expense : $2,711 Mil (TTM As of Dec. 2024)

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What is Prada SpA Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Prada SpA's Selling and Marketing Expense for the six months ended in Dec. 2024 was $1,422 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2024 was $2,711 Mil.

Prada SpA Selling and Marketing Expense Historical Data

The historical data trend for Prada SpA's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Prada SpA Selling and Marketing Expense Chart

Prada SpA Annual Data

Trend

Jan15

Jan16

Jan17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

Selling and Marketing Expense

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1,784.28

1,938.33

2,230.36

2,500.45

2,676.28

Prada SpA Semi-Annual Data
	Jan15	Jul15	Jan16	Jul16	Jan17	Jul17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23	Dec23	Jun24	Dec24
Selling and Marketing Expense	Get a 7-Day Free Trial															1,195.75	1,172.11	1,320.67	1,289.26	1,422.12

Prada SpA Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2024 adds up the semi-annually data reported by the company within the most recent 12 months, which was $2,711 Mil.

Prada SpA Selling and Marketing Expense Related Terms

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Prada SpA Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » Prada SpA (OTCPK:PRDSY) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

PRDSF:USA 1913:Mexico 01913:Hong Kong PRP:Germany

Address

Via Antonio Fogazzaro, 28, Milan, ITA, 20135

Website

https://www.pradagroup.com

Prada is a family owned holding comprising Prada brand, a younger and more fashion-oriented Miu Miu, and two classic shoe brands: Church's and Car Shoe. The company generates EUR 4.7 billion in sales, with over 80% from the Prada brand. Leather goods make up 46% of retail sales, ready-to-wear 32%, footwear 18%, and licensing (mainly eyewear and fragrances) 3%. Geographically, Asia is the biggest region with 35% of retail sales, followed by Europe at 31%, 18% in the Americas, and 12% in Japan.