RYAAY (Ryanair Holdings) Selling and Marketing Expense : $934 Mil (TTM As of Dec. 2024)

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What is Ryanair Holdings Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Ryanair Holdings's Selling and Marketing Expense for the three months ended in Dec. 2024 was $247 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2024 was $934 Mil.

Ryanair Holdings Selling and Marketing Expense Historical Data

The historical data trend for Ryanair Holdings's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Ryanair Holdings Selling and Marketing Expense Chart

Ryanair Holdings Annual Data

Trend

Mar15

Mar16

Mar17

Mar18

Mar19

Mar20

Mar21

Mar22

Mar23

Mar24

Selling and Marketing Expense

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639.56

239.88

452.97

722.06

823.04

Ryanair Holdings Quarterly Data
	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24
Selling and Marketing Expense	Get a 7-Day Free Trial															168.59	176.20	236.06	274.58	246.91

Ryanair Holdings Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was $934 Mil.

Ryanair Holdings Selling and Marketing Expense Related Terms

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Ryanair Holdings Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Industrials » Transportation » Ryanair Holdings PLC (NAS:RYAAY) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

RYAAY N:Mexico RYA:Ireland 0A2U:UK 0RYAl:UK 0RYA:UK RY4C:Germany RY4C:Germany RY4C:Germany R1YA34:Brazil

Address

Airside Business Park, Swords, Dublin, IRL, K67 NY94

Website

https://www.ryanair.com

Ryanair is Europe's largest low-cost airline, known for its extensive network and highly efficient business model. Operating over 3,000 flights daily across 200-plus destinations in 40-plus countries, Ryanair has built its success on offering affordable air travel while maintaining tight control over costs. The airline primarily uses Boeing 737 aircraft, which simplifies operations and reduces expenses. Ryanair focuses on high passenger volumes, ancillary revenue, and operational efficiency, ensuring its position as a leading airline in Europe.