Seera Group Holding (SAU:1810) Selling and Marketing Expense: ﷼201 Mil (TTM As of Mar. 2026)


SAU:1810 Seera Group Holding SAU:1810
86 GF Score
Price ﷼21.09
GF Value ﷼34.74
Valuation Possible Value Trap
! 5 Warning Signs
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What is Seera Group Holding Selling and Marketing Expense?

Seera Group Holding SAU:1810 +0.33% 86 Selling and Marketing Expense is ﷼201 Mil as of Mar. 2026. GuruFocus rates SAU:1810 with a GF Score™ of 86/100 and a GF Value™ of ﷼34.74 (Possible Value Trap). The stock has 5 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Seera Group Holding's Selling and Marketing Expense for the three months ended in Mar. 2026 was ﷼133 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2026 was ﷼201 Mil.

Seera Group Holding Selling and Marketing Expense Related Terms

Seera Group Holding Selling and Marketing Expense Historical Data

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The historical data trend for Seera Group Holding's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Seera Group Holding Selling and Marketing Expense Chart

Seera Group Holding Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 109.19 155.86 176.48 218.25 204.48

Seera Group Holding Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 136.87 148.88 144.71 -225.99 133.28
SAU:1810
86GF Score
Seera Group Holding SAU:1810
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Seera Group Holding Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ﷼201 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of ﷼201 Mil mean?
Seera Group Holding (SAU:1810) has a Selling and Marketing Expense of ﷼201 Mil as of Mar. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Seera Group Holding and its competitors.
Is Seera Group Holding's Selling and Marketing Expense too high?
Seera Group Holding's current Selling and Marketing Expense is ﷼201 Mil. Overall, Seera Group Holding has a GF Score™ of 86/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Seera Group Holding's Selling and Marketing Expense compare to BKNG and ABNB?
Seera Group Holding's Selling and Marketing Expense of ﷼201 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Travel & Leisure company?
A good Selling and Marketing Expense depends on the Travel & Leisure industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Seera Group Holding and its competitors. Seera Group Holding's current Selling and Marketing Expense is ﷼201 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Seera Group Holding stock overvalued right now?
Based on GuruFocus' analysis, Seera Group Holding (SAU:1810) is currently considered Possible Value Trap. The stock's GF Value™ is ﷼34.74, compared to a current price of ﷼21.09 — trading 39.3% below its estimated fair value. The current Selling and Marketing Expense is ﷼201 Mil. Seera Group Holding's overall GF Score™ is 86/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For Seera Group Holding (SAU:1810), the current Selling and Marketing Expense is ﷼201 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Seera Group Holding (SAU:1810) Overvalued in 2026?

Based on GuruFocus' analysis, Seera Group Holding stock appears to be undervalued. The current stock price of ﷼21.09 is trading 39.3% below its estimated GF Value™ of ﷼34.74. GuruFocus considers Seera Group Holding to be Possible Value Trap.

Key valuation signals for SAU:1810:

  • Selling and Marketing Expense: ﷼201 Mil
  • GF Value™: ﷼34.74 vs. price of ﷼21.09 (39.3% below fair value)
  • GF Score™: 86/100 with 5 warning signs

No single metric tells the full story. See the SAU:1810 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Seera Group Holding Business Description

Address 3730 Imam Saud bin Abdulaziz, P.O. Box 6477, At Taawun District, Riyadh, SAU, 12476
Seera Group Holding, along with its subsidiaries, is mainly engaged in selling tickets for scheduled air travel services, tourism, cargo, transportation, Hajj and Umrah, arranging conferences and events, education, chartered flights, furnished suites and hotels, shipping, and other travel-related products and services. The Group's reportable operating segments are: Ticketing, Tourism, Transportation, Property rentals, and Hospitality. Maximum revenue is generated from the Tourism segment, which provides hotel booking services, package holidays, and room rentals. Services may be sold separately or in bundled packages (hotel booking and airline ticket). Geographically, the Group generates maximum revenue from Saudi Arabia, and the rest from the United Kingdom, Egypt, the UAE, and Kuwait.
86GF Score

Get the complete analysis for SAU:1810

Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

﷼21.09
Price
﷼34.74
GF Value