DraftKings (STU:8DEA) Selling and Marketing Expense : €1,172 Mil (TTM As of Dec. 2024)

View and export this data going back to 2020. Start your Free Trial

What is DraftKings Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. DraftKings's Selling and Marketing Expense for the three months ended in Dec. 2024 was €352 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2024 was €1,172 Mil.

DraftKings Selling and Marketing Expense Historical Data

The historical data trend for DraftKings's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

DraftKings Selling and Marketing Expense Chart

DraftKings Annual Data

Trend

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

Selling and Marketing Expense

Get a 7-Day Free Trial

407.05

868.63

1,119.56

1,101.06

1,208.00

DraftKings Quarterly Data
	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24
Selling and Marketing Expense	Get a 7-Day Free Trial															266.64	313.44	200.36	306.29	352.02

DraftKings Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was €1,172 Mil.

DraftKings Selling and Marketing Expense Related Terms

Thank you for viewing the detailed overview of DraftKings's Selling and Marketing Expense provided by GuruFocus.com. Please click on the following links to see related term pages.

DraftKings Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » DraftKings Inc (STU:8DEA) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

DKNG:USA DKNG:Mexico 0ABA:UK D2KN34:Brazil

Address

222 Berkeley Street, 5th Floor, Boston, MA, USA, 02116

Website

https://www.draftkings.com

DraftKings got its start in 2012 as an innovator in daily fantasy sports. Then, following a Supreme Court ruling in 2018 that allowed states to legalize online sports wagering, the company expanded into online sports and casino gambling, where it generally holds the number two or three revenue share position across states in which it competes. DraftKings is now live with online or retail sports betting in about 25 states and iGaming in five states, with both products available to around 40% of Canada's population. In 2024, sports revenue was 61% of total sales, i-gaming 32%, and fantasy and lottery 7%. The company also operates a non-fungible token commissioned-based marketplace and develops and licenses online gaming products.

DraftKings Headlines

No Headlines