Sow GoodSOWG +22.26%37 WACC % is 8.32% as of Jun. 29, 2026, which is 16% below its 10-year median of 9.90. GuruFocus rates SOWG with a GF Score™ of 37/100 and a GF Value™ of $2.65 (Modestly Overvalued). The stock has 2 warning signs investors should review. Among 2,034 Consumer Packaged Goods companies, Sow Good ranks worse than 55.06% on this metric.
As of today (2026-06-29), Sow Good's weighted average cost of capital is 8.32%%. Sow Good's ROIC % is -23.34% (calculated using TTM income statement data).
Sow Good earns returns that do not match up to its cost of capital. It will destroy value as it grows.
For a comprehensive WACC calculation, please access the WACC Calculator.
Sow Good (NAS:SOWG) WACC % Explanation
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Sow Good's weighted average cost of capital is 8.32%%. Sow Good's ROIC % is -23.34% (calculated using TTM income statement data).
Sow Good earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
Related Terms
Sow Good WACC % Historical Data
* Premium members only.
The historical data trend for Sow Good's WACC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Confectioners subindustry, Sow Good's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sow Good WACC % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Sow Good's WACC % distribution charts can be found below:
* The bar in red indicates where Sow Good's WACC % falls into.
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, Sow Good's market capitalization (E) is $67.402 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Mar. 2026, Sow Good's latest one-year quarterly average Book Value of Debt (D) is $9.2554 Mil.
a) weight of equity = E / (E + D) = 67.402 / (67.402 + 9.2554) = 0.8793
b) weight of debt = D / (E + D) = 9.2554 / (67.402 + 9.2554) = 0.1207
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 4.382%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. Sow Good's beta is 0.7915.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 4.382% + 0.7915 * 6% = 9.131%
3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
As of Mar. 2026, Sow Good's interest expense (positive number) was $0.221 Mil. Its total Book Value of Debt (D) is $9.2554 Mil.
Cost of Debt = 0.221 / 9.2554 = 2.3878%.
4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = 0 / -6.182 = 0%.
Sow Good's Weighted Average Cost Of Capital (WACC) for Today is calculated as:
WACC
=
E / (E + D)
*
Cost of Equity
+
D / (E + D)
*
Cost of Debt
*
(1 - Tax Rate)
=
0.8793
*
9.131%
+
0.1207
*
2.3878%
*
(1 - 0%)
=
8.32%
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Sow Good (SOWG) has a WACC % of 8.32% as of Jun. 29, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Sow Good and its competitors. This is 16% below median its historical median of 9.90. According to the industry distribution chart, Sow Good ranks #1120 out of 2034 companies in the Consumer Packaged Goods industry, placing it in the top 55.1%.
Is Sow Good's WACC % too high?
Sow Good's current WACC % of 8.32% is 16% below median its 10-year median of 9.90. The Consumer Packaged Goods industry median WACC % is 7.69. Sow Good's value of 8.32% is 8.2% above this industry median. Based on the distribution chart, Sow Good ranks #1120 out of 2034 companies in the Consumer Packaged Goods industry, which is below the industry midpoint. Overall, Sow Good has a GF Score™ of 37/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Sow Good's WACC % compare to RMCF and MDLZ?
According to the Consumer Packaged Goods industry distribution chart, Sow Good ranks #1120 out of 2034 companies for WACC %. This places Sow Good in the lower half of its industry. The industry median WACC % is 7.69. Sow Good's value of 8.32% is 8.2% above this benchmark. While the company's 10-year median is 9.90 vs. the industry median of 7.69, Sow Good has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for a Consumer Packaged Goods company?
The median WACC % among Consumer Packaged Goods companies is 7.69, based on 2,034 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Sow Good's current WACC % of 8.32% is 8.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Sow Good and its competitors. For the Consumer Packaged Goods industry, the median WACC % is 7.69 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Sow Good's current WACC % is 8.32%, which is 16% below median its own 10-year median of 9.90. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sow Good stock overvalued right now?
Based on GuruFocus' analysis, Sow Good (SOWG) is currently considered Modestly Overvalued. The stock's GF Value™ is $2.65, compared to a current price of $3.35 — trading 26.4% above its estimated fair value. The current WACC % is 8.32%, which is 16% below median its 10-year median of 9.90 and 8.2% above the Consumer Packaged Goods industry median of 7.69. Sow Good's overall GF Score™ is 37/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For Sow Good (SOWG), the current WACC % is 8.32% as of Jun. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sow Good (SOWG) Overvalued in 2026?
Based on GuruFocus' analysis, Sow Good stock appears to be overvalued.
The current stock price of $3.35 is trading 26.4% above its estimated GF Value™ of $2.65.
GuruFocus considers Sow Good to be Modestly Overvalued.
Key valuation signals for SOWG:
WACC %: 8.32% (16% below median its 10-year median of 9.90)
GF Value™: $2.65 vs. price of $3.35 (26.4% above fair value)
Industry Position: 8.2% above the Consumer Packaged Goods median (#1120 of 2034)
No single metric tells the full story. See the SOWG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sow Good Inc is engaged in manufacturing and marketing freeze-dried fruits, vegetables, snacks, smoothies, and soups. The company also sells gluten-free products under the Sow Good brand. The company is developing a freeze-dried candy market and snack manufacturing to provide consumers with flavorful freeze-dried treats. The company operates in one reportable segment, reflecting its capital-light business model under which it earns proceeds from the sale of freeze-dried candy products.
37GF Score
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