Assurant (Assurant) Intangible Assets

: $3,260 Mil (As of Dec. 2023)

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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Assurant's intangible assets for the quarter that ended in Dec. 2023 was $3,260 Mil.

Assurant Intangible Assets Historical Data

The historical data trend for Assurant's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Assurant Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

4,887.90

4,437.70

3,874.20

3,504.70

3,259.80

Assurant Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Intangible Assets																3,504.70	3,430.20	3,381.10	3,319.80	3,259.80

Assurant Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Assurant (NYSE:AIZ) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Assurant Intangible Assets Related Terms

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Assurant (Assurant) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Financial Services » Insurance » Assurant Inc (NYSE:AIZ) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

ZAS:Germany A1SU34:Brazil

Address

260 Interstate North Circle SE, Atlanta, GA, USA, 30339

Website

https://www.assurant.com

Assurant Inc offers a range of property-casualty, health, employee benefit, and warranty insurance to a client base made up of individuals and institutions. Its segments are Global Housing, Global Lifestyle, Corporate and Other. Global Housing provides lender-placed homeowners insurance, lender-placed manufactured housing insurance and lender-placed flood insurance; renters insurance and related products; and voluntary manufactured housing insurance, voluntary homeowners insurance and other specialty products. Global Lifestyle, the key revenue-generating segment, provides mobile device solutions and extended service products and related services for mobile devices, consumer electronics and appliances; vehicle protection; and credit protection and other insurance products.

Executives

Jay Rosenblum	officer: EVP and CLO	C/O ASSURANT, INC., 28 LIBERTY ST, 41ST FL., NEW YORK NY 10005
Dimitry Dirienzo	officer: SVP, CAO, Controller	C/O ASSURANT, INC., 28 LIBERTY ST. 41 F., NEW YORK NY 10005
Richard S Dziadzio	officer: EVP, CFO, and Treasurer	C/O ALLIANCE CAPITAL, 1345 AVENUE OF THE AMERICAS, NEW YORK NY 10105
Francesca Luthi	officer: EVP, CAO	1180 NORTH TOWN CENTER DRIVE, SUITE 100, LAS VEGAS NV 89144
Robert Lonergan	officer: EVP, other: Chief Strategy Officer	C/O ASSURANT, INC.,28 LIBERTY STREET, 41ST FLOOR, NEW YORK NY 10005
Rajiv Basu	director	C/O ASSURANT, INC., 260 INTERSTATE NORTH CIRCLE, S.E., ATLANTA GA 30339
Sari Beth Granat	director	C/O MARKIT LTD, 4TH FL, ROPEMAKER PLACE, 25 ROPEMAKER STREET, LONDON X0 EC2Y 9LY
Keith Meier	officer: EVP, COO	C/O ASSURANT, INC., 55 BROADWAY, SUITE 2901, NEW YORK NY 10006
Alan B. Colberg	officer: EVP, Marketing & Bus. Dev.	ASSURANT, INC., ONE CHASE MANHATTAN PLAZA, 41 FL., NEW YORK NY 10005
Gene Mergelmeyer	officer: Executive Vice President, other: Pres., Assur. Spec. Property	ASSURANT, INC., 28 LIBERTY ST. 41 FLOOR, NEW YORK NY 10005
Carter J Braxton Ii	director	C/O T-MOBILE US, INC., 12920 SE 38TH STREET, BELLEVUE WA 98006
Charles John Koch	director	CITIZENS FINANCIAL GROUP, INC., 600 WASHINGTON BLVD., CS119N, STAMFORD CT 06901
Tammy L. Schultz	officer: EVP	C/O ASSURANT, INC.,28 LIBERTY STREET, 41ST FLOOR, NEW YORK NY 10005
Paget Leonard Alves	director	SPRINT NEXTEL, 6200 SPRINT PARKWAY KSOPHF0410 - 4A403, OVERLAND PARK KS 66251
Ognjen Redzic	director	C/O ASSURANT, INC., 28 LIBERTY STREET, 41ST FL., NEW YORK NY 10005