SCOR (comScore) Beta: 1.4395 (As of Jun. 25, 2026)


SCOR comScore Inc SCOR
54 GF Score
Price $7.15
GF Value $4.89
Valuation Significantly Overvalued
! 5 Warning Signs
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What is comScore Beta?

comScore SCOR +3.47% 54 Beta is 1.4395 as of Jun. 25, 2026. GuruFocus rates SCOR with a GF Score™ of 54/100 and a GF Value™ of $4.89 (Significantly Overvalued). The stock has 5 warning signs investors should review.

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-06-25), comScore's Beta is 1.4395.


comScore  (NAS:SCOR) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)


comScore Beta Related Terms


comScore Beta Historical Data

* Premium members only.

The historical data trend for comScore's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

comScore Beta Chart

comScore Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beta
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.44 0.98 0.77 1.16 1.73

comScore Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beta Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.03 1.10 1.32 1.73 1.41

SCOR vs LMED, EXFY, NXTT: Beta Comparison

For the Software - Application subindustry, comScore's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


comScore Beta vs Software Industry

For the Software industry and Technology sector, comScore's Beta distribution charts can be found below:

* The bar in red indicates where comScore's Beta falls into.


SCOR
54GF Score
comScore Inc SCOR
Beta is just one metric. See GF Score™, valuation, warning signs, and more.
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comScore Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Frequently Asked Questions Learn more about Beta →
What does a Beta of 1.4395 mean?
comScore (SCOR) has a Beta of 1.4395 as of Jun. 25, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for comScore and its competitors.
Is comScore's Beta too high?
comScore's current Beta is 1.4395. Overall, comScore has a GF Score™ of 54/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does comScore's Beta compare to LMED and EXFY?
comScore's Beta of 1.4395 can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Software company?
A good Beta depends on the Software industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for comScore and its competitors. comScore's current Beta is 1.4395. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is comScore stock overvalued right now?
Based on GuruFocus' analysis, comScore (SCOR) is currently considered Significantly Overvalued. The stock's GF Value™ is $4.89, compared to a current price of $7.15 — trading 46.2% above its estimated fair value. The current Beta is 1.4395. comScore's overall GF Score™ is 54/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For comScore (SCOR), the current Beta is 1.4395 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is comScore (SCOR) Overvalued in 2026?

Based on GuruFocus' analysis, comScore stock appears to be overvalued. The current stock price of $7.15 is trading 46.2% above its estimated GF Value™ of $4.89. GuruFocus considers comScore to be Significantly Overvalued.

Key valuation signals for SCOR:

  • Beta: 1.4395
  • GF Value™: $4.89 vs. price of $7.15 (46.2% above fair value)
  • GF Score™: 54/100 with 5 warning signs

No single metric tells the full story. See the SCOR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


comScore Business Description

Address 11950 Democracy Drive, Suite 600, Reston, VA, USA, 20190
comScore Inc is a information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. It create products using a data platform that combines information on digital platforms (connected televisions, mobile devices, tablets and computers), televisions, direct to consumer applications, and movie screens with demographics and other descriptive information. The company has developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time. Its segments include Content & Ad Measurement and Research & Insight Solutions of which the Content & Ad Measurement segment derives the majority of the revenue.
54GF Score

Get the complete analysis for SCOR

Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$7.15
Price
$4.89
GF Value